Virgin StartUp’s Post

Why Marriott, Hilton, and Hyatt Don’t Actually Own Most of Their Hotels? In the hospitality industry, brands like Marriott, Hilton, and Hyatt are synonymous with luxury and reliability. Surprisingly, these giants own less than 1% of their properties. Instead, they leverage a franchise model, licensing their brand names to third-party owners who manage the hotels. This strategy allows for rapid global expansion without the financial burden of property ownership. Key insights include: - Franchise Model: Enables brand growth without significant capital investment. - Pricing Strategy: Franchisees control room rates, balancing local market demands with brand reputation. - Loyalty Programs: Drive repeat business and higher occupancy rates, benefiting both franchisors and franchisees. - Strategic Partnerships: smaller hotel owners gain credibility and visibility by partnering with major brands. Understanding this model reveals the strategic brilliance of these companies and underscores the importance of branding and partnerships in today's competitive market. The franchise approach is a compelling case study in balancing growth with sustainability, offering valuable lessons for current Business students. https://lnkd.in/e9vX-_3S #HotelIndustry #Hospitality #FranchiseModel #Marriott #Hilton #Hyatt #BrandStrategy #BusinessModel #TravelIndustry #LoyaltyPrograms #HotelManagement

The business world is a battlefield, and to truly conquer, you need the right weapons. Join us for an exclusive seminar on the 7S of Scaling a Business and unlock the secrets to exponential growth! The first 50 attendees get a 20% discount before the 8th of June, 2024. You cannot afford to miss this. Date: June 15th, 2024 Time: 8 am Location: Eko Hotels & Suites, VI Comment below with "I'm interested" to learn more and register! #business #businessconsulting #businessstrategy #bwe

This is really #interesting! Do you know who manages the hotels you work with? You might be surprised…The hospitality landscape has changed quite a bit over the years and more often than not, your guests and clients are interacting with a franchise management company. That's where Davidson Hospitality Group comes in. Check out this video for an in-depth look at the value of third-party hospitality management companies: https://lnkd.in/edP624fF #DavidsonHospitality #DavidsonDifference #HospitalityManagement #HotelManagement #hotelsandresorts #traveladvisors #travelagents #corporatetravel #travelmanagers

Interesting but conflicting study! The diversity within independent hotels makes blanket profitability comparisons less relevant. That said, extended-stay brands clearly benefit from higher ROI and GOP due to operational efficiencies and longer stays. I strongly believe that with optimized distribution, clear operational SOPs, and strategic market positioning, independents can rival, or even surpass, brand-level profitability. AB Bernstein Skift

We talk A LOT about how we drive performance for our hotels. So to hear a little more about what we do and how we do it, there’s some more insights here. Often growth is presented as something to aim for. Not something that can be achieved right now. But we can achieve great things. The only condition? We work as partners, driving your business together. Journey Louise Ryan Simon Bullingham Mark Bevan SJS MIH Louise Bolton Camille Patricot-Wheatley Lydia Reed https://lnkd.in/eun5M-JK

Professionals have always been mindful of how they spend their most precious resource: their time. But today’s always-connected business environment can make them even more wary of saying yes to another meeting. Learn the latest strategies and insights on creating impactful meetings in luxury venues in our latest report, created in partnership with The Grand America Hotel https://hubs.li/Q02Jd2y20

The season of holiday parties and corporate kick-off events is fast approaching.🥂 And the demand for booking venues and organizing parties is on the rise. However, the the past few years coupled with economic uncertainty has changed the landscape for holiday event sales. But don't worry, we've got you covered! Check out our blog for trends and challenges hotel sales teams are seeing this year, and learn how to leverage holiday party bookings to build crossover business in the new year. 🎁👉https://ow.ly/eyoV30sHEEM #HotelSales #BusinessTravel #BliesureTravel #CorporateEvents #SecondaryMarket #SalesData #TravelData Knowland, a Cendyn Company

Two hotels. Same city, same market. One thrives. The other struggles. Why? Let me tell you. While chatting with 🎙️Steve Carran and Rodrigo Perez Garofalo I came up with a simplified but real example about the difference between two imaginary hotels and their sales distribution to explain Zerf's vision. Check it out!

The third quarter of 2024 proved strong for group business, with Cendyn and Amadeus’ Hospitality Group and Business Performance Index showing an overall health metric of 107.9% year on year, the highest rating in four quarters. Increases in room nights and ADRs led to strong overall group performance in the quarter, and #meetings will continue to be a growth opportunity for #hotels in future quarters, according to the companies.