Virtus Sports Group’s Post

When I looked back at our highlights of 2024 I saw that the #sportstech era is now in full swing 🏌 The sector is looking at 📈 20% CAGR for the next ten years, driven by the coming together of sports organizations, fans and commercial partners who see the value of digital platforms to enhance sports experiences and improve quality. More than anything, we see that technology investment generates results. At Sportian we are delighted to work with over 70 clients around the world who are focused on evolving their sport and connecting with their fanbase. It is our privilege to have contributed to 🏉 Major League Rugby's record audiences and the commercial growth of ⚽ LALIGA clubs through our products and services. I am also incredibly excited to see the impact of the ⚽ Pro League's new sports data ecosystem and firmly believe that the 🏀 LA Clippers have created the world's most advanced sports venue, which is a must visit for fans in 2025. Our spectacular team, alongside Globant, has already carried out the hard work of establishing priorities and preparing new innovations for the year ahead. We can't wait to see the continued impact of these efforts, alongside many of the biggest names in sport and entertainment. Happy New Year! 🎆

Tomorrow, we’re releasing the Digital Transformation Trends in Sport Report, created in collaboration with Globant Sportian. Want to know what sports entities are prioritizing, the challenges they face, and where the industry is headed? Download the report tomorrow and get the full picture. #SportsTech #DigitalTransformation Armand Binaud Castelao Guillermo Marín Díaz-Guardamino Erika Fernández Iris Cordoba Mondejar Peggy Tng

#GenZ Demands a Mobile-First Fan Experience! 📱 The future of sports fandom extends beyond just scoring Goals in Football, Tries in Rugby or Runs in Cricket. It’s about crafting immersive, interactive, and memorable experiences for the next generation of fans. GenZ seeks real-time stats, interactive highlights, and a personalised connection with their favourite teams and athletes. 🏆 This is where our solution shines! 🏆 We enhance engagement and spark fandom, transforming the value exchange between teams, sponsors, and fans. Our innovative approach turns interactions into lasting loyalty, all on a customizable and interoperable platform. Join us in revolutionising the future of sports fandom and elevate your #FanExperience! 🏈⚽🏀 🎾 🏏 🏉🏑 Want to know more? Reach out to us at info@meta-tag.global Connect, Collect & Reward #Web3 #DigitalTransformation #SportsFandom #GenZ #FanEngagement #MobileFirst #SportsMarketing #Innovation #MetaTag #FutureOfSports #FanLoyalty #ConnectCollectReward

The sports industry stands at a pivotal crossroads, driven by the rapid evolution of fan expectations and technological innovation. As Deloitte's latest Future of Sport 2024 report ( https://lnkd.in/dWjxbBgh ) highlights, the key to success lies in embracing digital-first strategies and catering to the values of younger, tech-savvy generations like Gen Z and Alpha. 🚀 Here’s what’s driving this transformation: - Personalized experiences driven by data. - Immersive interactions through AR/VR and gamification. - Values-based connections with brands that align with their ethos. - Emerging Revenue Streams: organizations are unlocking new ways to engage and monetize fans. At PLAY LEAP, we’re proud to lead this shift, empowering sports organizations to engage their audiences and forge meaningful, lasting connections through cutting-edge digital solutions. #PlayLeap #SportsTech #FanExperience #DigitalTransformation #GenZ #FanEngagement

Here's my 2024 LinkedIn Rewind: 2024 showed me that innovation in gaming and sports isn't just about technology - it's about building bridges between worlds that were never meant to be separate. From rebranding EPIC Global to Feenix Group with €1.5M investment, to bringing Paddington Bear into Roblox, to speaking about the future of esports venues in Riyadh - this year proved that gaming isn't just changing how we play, it's transforming how we experience everything. 🎮 Key milestones that shaped our journey: → Helped launch Feenix Group with four distinct pillars serving brands, talent, and IPs in the gaming space → Joined Her Sport Board of Advisors to champion women in sports → The team developed innovative gaming experiences for global brands → We expanded our talent roster across gaming, esports, and entertainment → Delivered keynotes on the future of sports venues and fan engagement Looking ahead: 2025 is about scaling our impact at Feenix Group while continuing to bridge the gaps between traditional sports, gaming, and esports. The convergence is happening - and we're here to lead it. To every brand, creator, and rights holder looking to authentically engage the next generation - your audience is already gaming. Let's meet them there. 🎮 #Gaming #Esports #WomenInSports #FeenixGroup #Innovation #LinkedInRewind #2024wrapped -- Get your 2024 LinkedIn Rewind! Go to coauthor [dot] studio in your browser

Let's talk fan engagement! For sports organizations around the world, the ground has shifted, with fans opting for digital consumption models to complement the physical experience  properties are now challenged to build and maintain digital relationships that combine the sophistication of leading B2C brands with the emotional depth that fans expect from the sports industry. Join us at Soccerex Amsterdam on May 31st at 10am for an wide-ranging discussion looking at "How to Obtain and Retain the Modern Football Fan" Our discussion will delve into the importance of understanding holistic fan journeys and how to drive an engaging experience at every touchpoint, inside and outside of the venue. This is the only path for sports organizations to build meaningful, valuable connections with their communities. Unlike typical companies, sports organizations need to embrace a unique relationship model where emotion and experience play a central role. These elements need to be understood, measured and connected to achieve meaningful and profitable connections. Look forward to seeing you there! #Soccerex #SoccerexAmsterdam #FanExperience #SportsBusiness Sportian Globant #sportsreinvention #sportech #elevating-the-fan-experience

With the embrace of #AI in sports, the #GCC region is projected to add $8.5B to its media and entertainment sector by 2030. According to Federico Pienovi, Chief Business Officer and CEO for APAC and MENA at Globant, the heavy regional investment in digital infrastructure and growing demand of its young population for engaging and personalized experiences are foundational for AI-driven innovations in sports. It is important to note that in the last few years, #Saudi Arabia has spent billions launching its Esports company, Savvy Games Group, and securing stakes in gaming companies across the globe, including Scopley, VSPO, Embracer Group and Nintendo, in an effort to become a major player in the global esports scene. However, challenges still remain for the Kingdom as it builds its stature from the ground up while contending with industry giants like Microsoft and Tencent. Concerns are also raised about the Kingdom's ability to attract international partners as well as talent. #Saudi_Arabia #GCC #Esports #AI #gaming

A new report titled “Move Your BUT: Sportainment Edition” by Globant examines the growing role of AI in the GCC’s sports and entertainment industry. With significant investments and talent pouring into the region’s sports sector, Globant predicts that the GCC’s sports entertainment industry will generate $8.5 billion by 2030.

The MENA gaming landscape is poised for a transformative leap, and cross-border collaborations might just be the secret ingredient to success. - Strategic Investments: 💸 Both the UAE and KSA are committing significant resources towards infrastructure and talent development. - Youth Engagement: 🎮 With a young, enthusiastic demographic, the region is ripe for gaming innovation. - Cross-Border Collaborations: 🌍 Partnerships within the MENA region could foster cultural exchanges and diversify gaming narratives. - Local Storytelling: 🏺 Traditional themes and local stories can be woven into game designs to capture a global audience. - Unique Identity: 🌟 Embracing regional stories can help create a distinctive gaming identity that resonates worldwide. - Global Positioning: 🌐 These strategic moves could elevate MENA as a formidable player in the global gaming ecosystem. Cross-border collaborations could enhance cultural understanding, integrate diverse narratives, and propel the MENA region to new heights in the gaming world. What other benefits could arise from cross-border partnerships in the MENA gaming industry? As an avid gamer and certified esports leader let's discuss! #MENA #ksa #uae #esports #gamingindustry

Leveling Up: The Gaming Industry’s Explosive Growth in the Middle East and Gulf The gaming industry in the Middle East, particularly in the Gulf, is booming and the numbers prove it: 🎮 Market Value: The MENA gaming market is expected to reach $6 billion by 2027, with Saudi Arabia, the UAE, and Egypt leading the way (Statista). 📈 Growth Drivers: 1️⃣ Young Population: Over 50% of the region’s population is under 25, fueling demand for gaming content. 2️⃣ Investment Surge: Saudi Arabia’s Public Investment Fund (PIF) is committing $38 billion to the gaming sector through its Savvy Games Group. 3️⃣ Esports Boom: The region hosts international tournaments like Gamers8, with prize pools reaching $45 million, attracting global attention. 🕹️ Top Trends to Watch: 1️⃣ Localization: Games tailored for Arabic-speaking audiences are driving engagement. 2️⃣ Mobile Gaming Dominance: With high smartphone penetration, mobile gaming accounts for 60% of revenue in the MENA region. 3️⃣ Metaverse Integration: Regional companies are investing in virtual worlds and gaming experiences as part of Web3 initiatives. Why This Matters for Business: The gaming industry isn’t just entertainment, it’s a lucrative business opportunity. Companies are leveraging gaming to: Build brands through in-game advertising. Engage audiences with gamified campaigns. Tap into esports sponsorships to target younger demographics. What’s Next? The Gulf’s gaming ecosystem is set to transform the global landscape. With massive investments, a young tech-savvy population, and government support, the region could become the next global gaming hub. What are your thoughts on the gaming industry in the Middle East? #GamingIndustry #Esports #MiddleEastGaming #GulfGaming #MENAOpportunities #SaudiVision2030 #GamingEconomy #DigitalTransformation #FutureOfGaming #MobileGaming #GamingTrends #SavvyGamesGroup #Metaverse #EsportsMENA #GameDevelopment #GCCGrowth Riot Games Epic Games YaLLa Esports