Founder and CEO | Efficacy Worldwide | Angel Investor | Serial Entrepreneur | Digital Marketing | Media Buying | Social Media Marketing | ATL-TTL Marketing | Advertising
Programmatic Advertising is beating nicely! Do you know that programmatic ad spend is expected to touch a whopping $147 billion by 2024 (Statista)? Programmatic advertising is not only changing the way ads are bought, it is also promoting the industry’s growth and innovation in spite of many challenges. Moreover, this has become the most favoured option for companies. I have worked in this dynamic industry and I can attest to how programmatic advertising has enabled businesses to leverage on their investments return on investment (ROI) like never before while at the same time extending audience reach. In my opinion, companies should bear in mind certain things before they decide on programmatic advertising. Tips for Buyers: ↗ Monitor Campaigns: Keep up with real-time performance metrics that enable agility. ↗ Trustworthy Partners: Ensure transparency and fight fraud within supply chain networks. Companies employing these strategies can remain competitive as well as setting new benchmarks for effective marketing. If you haven’t tried programmatic advertising yet, it's time to embrace this trend. You never know it could be the last straw which can break the camel’s back. P.S. What’s your say? Let me know in the comments. #ProgrammaticAdvertising #DigitalMarketing #Innovation #Advertising
