VisionQuest Market Research’s Post

Every category has a level of seasonality. A smart brand owner should not just take it as a face value, no think how to de - construct the year for well leveled revenue. For example Tang is anchored in Ramadan, so what to do? Deep dive into the dynamics of how this brand is purchased and consumed. Is there a new target to communicate to a new claim? then air across the year? Those who don't do their homework and in a 'desperate' attempt force-fit the brand into the occasion = Zero impact . Here are links to 4 attempts, Which do you think are hit or miss? https://lnkd.in/dr5tSfjh https://lnkd.in/dhUdZ-6E #Cadbury #Mondelez https://lnkd.in/ddpmGERf #Tang Mondelez https://lnkd.in/dv7SyGr4 Paradise #Nestle #communication #growth #market #sales #brand #fwd_consultancy Dahlia Zayed داليا زايد #snacking #food #beverages #fmcg

𝐓𝐨𝐟𝐮 𝐌𝐚𝐫𝐤𝐞𝐭 𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟒. 𝐆𝐥𝐨𝐛𝐚𝐥 𝐒𝐢𝐳𝐞, 𝐒𝐡𝐚𝐫𝐞 𝐚𝐧𝐝 𝐃𝐞𝐦𝐚𝐧𝐝. 𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐟𝐨𝐫 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅: https://lnkd.in/dUbhnxde This report provides a detailed and comprehensive analysis of the Tofu market, offering both quantitative and qualitative insights across manufacturers, regions, countries, types, and distribution channels. As the market evolves, it examines competition, supply and demand trends, and key factors influencing market shifts. The report also includes company profiles, product examples from selected competitors, and market share estimates for leading players projected for the year 2034. *𝗕𝘆 𝗧𝘆𝗽𝗲: Firm Tofu, Soft Tofu, Others *𝗕𝘆 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Dealer/Retailer, Supermarkets and Hypermarkets, Direct Selling *𝗕𝘆 𝗥𝗲𝗴𝗶𝗼𝗻: North America, Europe, Asia-Pacific, South America, Middle East & Africa *𝗕𝘆 𝗞𝗲𝘆 𝗣𝗹𝗮𝘆𝗲𝗿𝘀: Pulmuone Foods USA, Inc., Sagamiya, CJ CheilJedang, Pulmuone Foods USA, Inc., CJ CheilJedang #Tofu #PlantBasedProtein #TofuMarket #SoyTofu #HealthyEating #VeganProtein #TofuRecipes #TofuProducts #PlantBasedDiet #FoodInnovation #TofuTrends #SoyProducts #TofuIndustry #ProteinSource #MeatAlternatives #TofuVarieties #SustainableFood #HealthyLifestyle #TofuDistribution #FoodTech

Another amazing course from Coursera and Università Bocconi. I try to completed some certificate before the end of 2023 and this is one of my favorite. Clear massage and precise examples. What I learn from this course: 1. How products generate value for the customer and how customers value products and their quality. 2. The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma. 3. Value in being local in a global market and there is value in being global in a local market. The role of distribution networks in international food and beverage market. 4. Leveraging on size to build a competitive advantage in food and beverage markets. The design of growth strategies in different markets. 5. Insight with expert on field. #opentowork #lowongankerja #loker #fmcg #rnd #marketing #fmcg #food #beverage

Nestle India... Nestle Products.. According to the Nestle's annual report, India had become Nestle's largest market for Maggi & 2nd largest market for chocolate product Kit-Kat . As per the company report, Nestle's flagship product Maggi has achieved over $6 Billion servings in FY'24. While , Nestle's 2nd most sellable product Kit-Kat sales reached $4.2 Billion during the period. Nestle's products market in India...👇👇

𝗕𝘂𝘁𝘁𝗲𝗿 𝗕𝗶𝘀𝗰𝘂𝗶𝘁 𝗠𝗮𝗿𝗸𝗲𝘁 𝟮𝟬𝟮𝟰-𝟮𝟬𝟯𝟮. 𝗚𝗹𝗼𝗯𝗮𝗹 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗥𝗲𝗽𝗼𝗿𝘁 The global Butter Biscuit market was valued at US$ million in 2023 and is projected to reach a readjusted size of US$ million by 2030 with a CAGR of % during the review period, driven by growing demand in downstream markets. The research report emphasizes the growth potential of the global Butter Biscuit market, anticipating stable growth in the future market. However, achieving product differentiation, cost reduction, and optimizing the supply chain are essential for widespread adoption. Market players should invest in research and development, establish strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the significant opportunities presented by the Butter Biscuit market. The report on the Butter Biscuit market encompasses various aspects, providing valuable insights into the industry. 𝗧𝗼 𝗞𝗻𝗼𝘄 𝗚𝗹𝗼𝗯𝗮𝗹 𝗦𝗰𝗼𝗽𝗲 𝗮𝗻𝗱 𝗗𝗲𝗺𝗮𝗻𝗱 𝗼𝗳 𝗕𝘂𝘁𝘁𝗲𝗿 𝗕𝗶𝘀𝗰𝘂𝗶𝘁 𝗠𝗮𝗿𝗸𝗲𝘁. 𝗥𝗲𝗾𝘂𝗲𝘀𝘁 𝗳𝗼𝗿 𝗦𝗮𝗺𝗽𝗹𝗲 𝗣𝗗𝗙: https://lnkd.in/gJQvXbvB *𝗕𝘆 𝗧𝘆𝗽𝗲: Salted Type, Unsalted Type *𝗕𝘆 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Supermarket, Convenience Store, Online Store, Others *𝗕𝘆 𝗥𝗲𝗴𝗶𝗼𝗻: North America, Europe, Asia-Pacific, South America, Middle East & Africa *𝗕𝘆 𝗞𝗲𝘆 𝗣𝗹𝗮𝘆𝗲𝗿𝘀: Burton's Biscuit Company, Nestlé, Kellogg Company, United Biscuits, Mondelēz International, Barilla Group, Bahlsen Group, Campbell's, Balocco , Nairn's Oatcakes, Koestlin d.d. Bjelovar, Croatia, Parle Products Pvt. Ltd, PT. Mayora Indah Tbk #butterbiscuit #biscuits #snacks #foodindustry #butterygoodness #delicious #tastytreats #bakedgoods #snacktime #foodlover #yum #crispy #biscuitlover #butterflavor #foodbusiness #smallbusiness #entrepreneurship #foodtrends #productdevelopment #marketanalysis #consumerinsights #foodmarketing #branding #innovation #qualityingredients #artisanal #comfortfood #bakery #homemade #yummysnacks

The confectionery arm of DS Group, Dharampal Satyapal Foods Ltd. (DSFL), has achieved an annual turnover of Rs.1,000 crores in FY 2023-24. DS Group Click on the link below to know more... #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailtrends #retailbusiness #ir #IndiaRetailing

India is one of the fastest growing markets for the Swiss global food & beverage major Nestle, where its local subsidiary has delivered a double-digit growth. Nestlé | Nestle India | Suresh Narayanan Click on the link below to know more... #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailtrends #retailbusiness #ir #IndiaRetailing

- April 19, 2024 - Together with Febriana, Fitri, and Marella, I conducted an internal and external strategic analysis of Nestle Global. Our goal was to provide strategic recommendations and estimate budget costs for programs aimed at improving the company's growth based on our analysis. Our analysis offered new insights into how the FMCG (Fast-Moving Consumer Goods) industry operates and competes to maintain market share in various countries or regions. For Nestle, this involves selling products using diverse marketing techniques and even different flavor formulations, tailored to the conditions and cultures of the target markets. Nestle connects countries and cultures through its products, showing that people worldwide can share an interest in Nestle products. Additionally, Nestle is committed to enhancing the nutrition and well-being of its consumers globally and adheres to the WHO sales code of ethics as a food and beverage producer. #BusinessDevelopment #StrategicManagement #GrowthStrategy

Milo by Nestle is a well-konwn milk product in Indonesia. It launch in sachet packaging (1 time use) for their milk powder product. This goal is to make people more ease in measuring daily milk dose, so people can easily tease 1 sachet each time they want to drink milk. The packaging itself is make transparent to make people interest to see the inner package and may count or see how big the sachet in it (to build trust and increase interest in people to buy it). The design and font is also made fun to attract kids (as their target market) to see and want buy it. #packaging #sachet #packagingdesign #visualmerchandising #fmcg #freelancedesign

𝗕𝘂𝘁𝘁𝗲𝗿 𝗕𝗶𝘀𝗰𝘂𝗶𝘁 𝗠𝗮𝗿𝗸𝗲𝘁 𝟮𝟬𝟮𝟰-𝟮𝟬𝟯𝟮. 𝗚𝗹𝗼𝗯𝗮𝗹 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗥𝗲𝗽𝗼𝗿𝘁 The global Butter Biscuit market was valued at US$ million in 2023 and is projected to reach a readjusted size of US$ million by 2030 with a CAGR of % during the review period, driven by growing demand in downstream markets. The research report emphasizes the growth potential of the global Butter Biscuit market, anticipating stable growth in the future market. However, achieving product differentiation, cost reduction, and optimizing the supply chain are essential for widespread adoption. Market players should invest in research and development, establish strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the significant opportunities presented by the Butter Biscuit market. The report on the Butter Biscuit market encompasses various aspects, providing valuable insights into the industry. 𝗧𝗼 𝗞𝗻𝗼𝘄 𝗚𝗹𝗼𝗯𝗮𝗹 𝗦𝗰𝗼𝗽𝗲 𝗮𝗻𝗱 𝗗𝗲𝗺𝗮𝗻𝗱 𝗼𝗳 𝗕𝘂𝘁𝘁𝗲𝗿 𝗕𝗶𝘀𝗰𝘂𝗶𝘁 𝗠𝗮𝗿𝗸𝗲𝘁. 𝗥𝗲𝗾𝘂𝗲𝘀𝘁 𝗳𝗼𝗿 𝗦𝗮𝗺𝗽𝗹𝗲 𝗣𝗗𝗙: https://lnkd.in/gJQvXbvB *𝗕𝘆 𝗧𝘆𝗽𝗲: Salted Type, Unsalted Type *𝗕𝘆 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Supermarket, Convenience Store, Online Store, Others *𝗕𝘆 𝗥𝗲𝗴𝗶𝗼𝗻: North America, Europe, Asia-Pacific, South America, Middle East & Africa *𝗕𝘆 𝗞𝗲𝘆 𝗣𝗹𝗮𝘆𝗲𝗿𝘀: Burton's Biscuit Company, Nestlé, Kellogg Company, United Biscuits, Mondelēz International, Barilla Group, Bahlsen Group, Campbell's, Balocco , Nairn's Oatcakes, Koestlin d.d. Bjelovar, Croatia, Parle Products Pvt. Ltd, PT. Mayora Indah Tbk #butterbiscuit #biscuits #snacks #foodindustry #butterygoodness #delicious #tastytreats #bakedgoods #snacktime #foodlover #yum #crispy #biscuitlover #butterflavor #foodbusiness #smallbusiness #entrepreneurship #foodtrends #productdevelopment #marketanalysis #consumerinsights #foodmarketing #branding #innovation #qualityingredients #artisanal #comfortfood #bakery #homemade #yummysnacks