Visions’ Post

🚨 We have an exciting official announcement 🚨 We have joined in a powerful and strategic partnership with Visions a premier provider of technical event solutions and overlay services. This collaboration combines Taylex Groups innovative approach with Visions technical expertise to deliver a comprehensive range of cutting-edge event production services. This collaboration will set a new benchmark in the industry, enabling clients to access a wide range of expertise, knowledge, and creative production resources under one roof. Karl Clark, Founder and Owner of Taylex Group, commented: "This partnership is a perfect alignment of expertise and values. Taylex’s deep connections to the exhibition world, combined with Visions Group’s technical excellence, will allow us to redefine what’s possible in event production. Together, we are committed to delivering innovative and sustainable solutions that leave a lasting impact." Chris Norman, CEO of Visions Group, stated: "Our philosophy has always been to grow alongside our clients, providing solutions that adapt to their evolving needs. Partnering with Taylex Group enables us to expand our reach and deliver a new standard of integrated event services." Read the full release on our website: https://lnkd.in/g2tABR8a

⬆️ Scaling Up Your Exhibition: What You Need to Know As a smaller organisation or start-up, exhibitions are a fantastic way to build brand recognition and encourage engagement with a larger audience. But, as a natural progression of this, there will come a time when you need to consider scaling up your exhibitions. To help you out, we have pulled together everything you need to know about scaling up your exhibition for the first time in our newest blog. Find out more about: ❓ What we mean by 'scaling up' 🤝 Practical tips 🎯 Setting goals 💻 Researching your competitors 🌃 Choose a venue that can grow with you  💸 Budget 📚 Exhibition logistics Read our blog here👇 https://lnkd.in/eY_kkvjR

Planning an exhibition or fair? Here are key factors to consider for a successful event: ✅ A modular space: Ensure the venue complements your products or services and enhances their presentation. ✅ Visitor safety & accessibility: Choose a location that welcomes your guests comfortably and is easy to reach. ✅ Information sessions: Enough rooms to organize parallel live sessions. A well-chosen space sets the stage for success. Start planning today! #adventday15 #fair #exhibition

Unlock the secrets to a successful exhibition! Check out these essential hacks to streamline your planning and elevate your event. From effective organization to engaging your audience, these tips will set you up for success! https://lnkd.in/dhwRT68t #eventplanning #exhibitionsuccess #organizeyourevent #eventmanagement #exhibitionglobe #tradeshowtips #eventhacks #networking #exhibitdesign #eventprofs #planwithpurposeplanner

🎪 Exhibitions can be a game-changer for your business – if you know how to make the most of them! 🚀 Having recently been at Multimodal I wanted to share two key learnings that can help you crush your next event. 💪 1️⃣ Prep your messaging beforehand Before you even step foot on the exhibition floor, make sure you've nailed down your messaging. You need to be laser-focused on targeting the right people with the right message. Don't just talk about how great your services are – focus on the problems you solve for your ideal clients. Show them how you can make their lives easier and their businesses more successful. 2️⃣ Stand out from the crowd 🌟 When you're at an exhibition, you're competing for attention with dozens (if not hundreds) of other businesses. You need to make sure you stand out – both on your stand and with your merchandise. Forget about giving away generic freebies like pens – everyone's doing that. Instead, invest in higher-ticket, unique items that you can give to your warmest leads. These are the people who are most likely to do business with you, so make sure you're making a lasting impression. By implementing these two strategies, we were able to generate high-quality leads and close new deals from the exhibition. 🎉 If you're planning on exhibiting at an event soon, I'd love to hear your thoughts! What strategies have worked well for you in the past? Let me know in the comments below! 👇

💡 Launching an Exhibition? Our Top Tips   Whether it’s an art show or a business expo, exhibitions are a fantastic way to engage with a large audience. But, exhibition management isn’t for the faint of heart – there are a lot of aspects you need to consider, not the least of which is how you’re going to launch your exhibition and bring it to life.   It’s fair to say we know a thing or two about getting exhibitions off the ground. So, to share our experience, we’ve put together a list of our top tips for launching an exhibition, including what to do at the planning stages, and how you can generate interest in your event.   To read the full blog click the link below 👇 https://bit.ly/3SVy8i2

The UK’s exhibition industry continues to showcase resilience, creativity, and growth - according to the latest research by the Events Industry Alliance Ltd. 💥 Conducted with The NEC, Birmingham and other UK venues, the 2023 SASiE research confirms the exhibitions industry is on a promising post-pandemic path to growth and recovery. 🤝 2023 key highlights include: 🚀 16% increase of exhibiting companies per event. 📈 51% of exhibitions held at primary venues were 8,000m2+. 🧑🏽🤝🧑🏽 Largest average number of visitors at exhibitions in primary venues – 66% of all visitor numbers. 🧑🏽🤝🧑 Ian Taylor said: “The trade generated from the thousands of exhibitions that take place every year across the UK proves that that our industry is a successful, key driver of economic activity." To read the story in full, visit 👉 https://lnkd.in/exnqQsXx AEV Association of Event Venues Ltd / The Security Event (TSE)

'Welcome to XX event today, how was your journey? Let's take a short moment together to get you checked in and issue your accreditation'. One event touchpoint, done incredibly well. Then repeat across your exhibition space, conference, or event. Mindful, not demure, and I mean really mindful, its about being in the present. Across every touch point across your exhibition space, conference, or event.

Are Nuremberg and LosAngeles the 2 main events in the toys industry? After four very interesting days in Los Angeles, on the occasion of the toys preview, and after several meetings, it seems to me that the map of toy industry events is finally stabilising.  Some events have established themselves as top-level major events, others can be identified as being of local importance, and for others it seems that their positioning is in jeopardy. Among the first-tier, globally important ones are LosAngeles in September and Nuremberg in January, which seem to have become/remained the pivots of this industry. Hong Kong, in its January appointment, both in its role as a gateway to Asia (seen from the West), which the presence in the exhibition fair may have (more than the showroom in TST East) and for the role it plays for companies (such as PlayAround) that develop and produce, could remain as a reference point, but perhaps on a second level.   For the other events, it seems to have remained a local level role, referring to the country in which they take place. It remains to be seen, however, whether New York, so close to the Los Angeles preview in April, will be able to carve out a top-level position in its 2025 edition, to be held from 1st to 4th March. Perhaps by bringing the date forward a little, as they have announced that it will be in 2026 and 2027.  And finally, for some events so dear to us, it seems that the future holds no bright expectations. What do you think? 

Have you ever wondered what goes on behind the exhibition booth? When scrolling past images of colorful exhibition booths, you may not realize the extensive preparation that happens behind the scenes. InText participates in several events annually, and our marketing manager Nina Kalinina 🇺🇦 has compiled useful tips on how to successfully prepare for and participate in exhibitions. You’ll find practical tips, real-world examples, and hard-earned lessons — including some of our most stressful moments, like when our materials went missing in a warehouse just before a major event! Read the full article on Multilingual https://lnkd.in/dCjb4Get or here: https://lnkd.in/dvUiAXYq