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Denon partners with Katy Perry and Devon Turnbull, Bang & Olufsen partners with Charles Leclerc, Bowers & Wilkins partners with David Beckham... These handful of partnerships are an interesting way to spend marketing dollars, especially in the hotly contested personal listening category. Clearly part of a broader effort to appeal to a more "mass" consumer as opposed to the audio/video community exclusively (maybe not so much with the Turnbull partnership). Very curious to see how these partnerships wind up working (or not). Does this represent a sea change of focus for brands that could potentially lose sight of their "core" customers? Or, is the "core" customer so unique/rare that there's no real value in spending against them?

A thought-provoking morning listening to the Chicago Advertising Federation Hot Seat panel discussing the trials and opportunities of retail media networks with industry leaders Gita Bhatia, Dan Bonert, Carrie McCroskey, Aaron Melton, and Brian Zaben. Some quick takeaways from the rich discussion: 1️⃣ Data across RMNs does not correlate - Common vernacular does not mean common meaning. Use of commonly named metrics as proxies is a misstep. 2️⃣ Selecting an RMN is about more than just media capabilities and adtech integrations - additional considerations around synergistic promotional benefits and access to new data sources can be critical. 3️⃣ Lack of unification of how ad effectiveness is defined makes gaining insights cross different attribution models nearly impossible - but if brands create their own "north star" in terms of what metrics signal success in terms of incremental conversions. 4️⃣ Avoid "Funnell Fighting" - Brand marketing, omnishopper, and sales teams need to be tighter now to avoid duplication of efforts and optimize synergies. 5️⃣ Financial retail networks may prove to be fertile ground for brands with first party sales data at its fingertips, rather than a disjointed 14-day attribution window.

ICYMI: Retail Media Networks Are About A Lot More Than Just Eyeballs (16:9): If the digital signage industry was a highway, its roadside would be littered with the carcasses of companies that put their self-funded screens and ... #DOOH #digitalbillboards #digitalsignage

ICYMI: Retail Media Networks Are About A Lot More Than Just Eyeballs (16:9): If the digital signage industry was a highway, its roadside would be littered with the carcasses of companies that put their self-funded screens and ... #DOOH #digitalbillboards #digitalsignage

Consider the ecosystem of the NFL, a prime example of a robust Value Network. Extending beyond the thrill of the game, the league engages fans at every touchpoint—ticket sales, stadium experiences, merchandise, and digital interactions. Similarly, enterprises must discern the multifaceted journeys their customers undertake and the various touchpoints that can be leveraged to amplify value. Learn more in part 2, of our 4-part series by Keith Buehlman. https://bit.ly/3ud3iIA

I took 5x World Champion Earl Strickland’s legendary status and built a digital empire around it. From monetizing his YouTube channel to launching a collector's merch store, we turned his brand into a revenue machine. 🚀 🎯 Monetized with just 50 videos 💥 Collector's merch flying off the shelves 📈 Views and engagement growing by the day Want results like these for your brand? DM me. Now booking for Jan. 2025.⚡ 🔥 This isn’t just marketing. It’s legacy-building. #SetterfieldCo #BrandTransformation #DigitalGrowth #ContentStrategy #EarlStrickland #YouTubeMarketing #DigitalMarketing

🤔 Thinking of diving into retail media but stuck on 'But advertising isn’t my business?' That’s a common thought. Here's the secret – with the right tools, retail media can be a game-changer! Chat with our sales team and find out how Topsort can help you jump into the retail media game 👉 https://lnkd.in/dZfcBN4N #RetailMedia #AdTech #Topsort #TopsortCustomerQuestions

Behind the scenes at Super Bowl LVIII: Discover how Van Wagner's Bob Becker and his team redefined live event production on opening night. This article dives into the innovative strategies and meticulous planning involved in bringing such a monumental event to life. And what do I see at the very center? A Smartpanel, of course! A fascinating read for anyone passionate about sports, technology, and event management. #SuperBowlLVIII #EventProduction" #riedelcommunications [Read more here.](https://lnkd.in/eWQ-uh3q)

🏈 We're just days away from Super Bowl LVIII in Las Vegas, featuring the Kansas City Chiefs and the San Francisco 49ers. While the game itself remains consistent, the way people watch and the advertising during the big game have evolved big time. 👉 Swipe right to see how you can score big this Super Bowl with Pacvue! To learn more about the Super Bowl, Amazon, and the Evolving World of Advertising, click the link below! ⤵ https://lnkd.in/gbngiiKH #Pacvue #CommerceAcceleartion #SuperBowl #SuperBowlAds #Advertising #RetailMedia

Whether you're a football fan or just in it for the commercials, it's no secret that companies pay top dollar to advertise during the Super Bowl. But are they getting their money's worth? YouGov has the answer. Check out their analysis of Super Bowl 2024 ads in this webinar. #brandrecognition #marketing #consumerintelligence Joseph Lim Jeremy Banks Lachlan Blunt Ron Saad