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Marketing budgets are often the first casualty in a recession. A low cost editorial PR strategy can offer a higher ROI than other forms of promotion and could be all you need to boost brand awareness:  https://lnkd.in/gzRK2CFD #publicrelations #recession #nz

Are you utilizing the power of videos in your PR and marketing strategies? If not, then go through the blog; Emerging Trends in PR: How to run PR campaigns using videos? #prandmarketing #multimediacontent https://lnkd.in/gsA_sTg2

Ever wondered if Earned Media was still a thing in the PR & Marketing world? Check out this article and let me know your thoughts!! Asking my PR and Marketing connections to weigh in!!! Let’s shine the light on TRUE earned media in todays marketing!! #earnedmedia #burrelles #publicrelations #marketing #doingwhatsbestfortodaysbrands

Imagine inviting a group of vegetarians to an all you can eat meat buffet; it's just not the right, is it? 🤯   Similarly, your Digital PR media outreach list needs to reflect where your target audience are reading. You should not be sending press releases to journalists if you do not believe your audience would read their news. Digital PR is not just about being visible; it's about being found by the right people, in the right places, at the right time💡   The main aim of Digital PR is getting backlinks, why? Because they help with SEO. High quality backlinks act as trust indicators to search engines, helping you rank better for search terms. People seem to think the more backlinks you get, the better your SEO... wrong. If you receive 1 high quality backlink from a trustworthy source, relevant to your brand, this will have a much higher impact than receiving 10 low quality links. It’s all about quality over quantity.   If you’re interested in learning more about Digital PR and how it could help your brand, please download our resource:   https://lnkd.in/eUXE9wrs (Promise I'm not always laughing at my laptop...) #digitalpr #digitalmarketing #seo #backlinks

As we kick off 2024, I asked 24 marketing and PR pros for advice to help you get your year off to a smooth start. #PRTips #publicrelations #2024planning #marketingadvice

Use the Expert Digital PR Services of Innovate Wings to Increase Online Presence. https://lnkd.in/gx_tVSYt #innovatewings #innovate #wings #newtip #new #smallbuinesses #newbusiness #Secrets #newblog #newpost

⚡️ FREE WEBINAR TOMORROW ⚡️ Creating An Awesome PR Campaign For Your Product Or Service 🗓 Learn what it takes to raise awareness of your product, brand or service with an effective PR and publicity plan. Click the link to secure your spot 👇

🗞️📲 Last week we announced the launch of our new digital PR team, led by our new Head of Digital PR, James Dixon. We caught up with him and our Head of SEO, George H M Webb to discuss our newest team, the future of digital PR, and why Checkd is now well-positioned to become industry leaders in the space. Check out their insights below. ⤵️ #pr #digitalpr #newteam

Newsjacking can be a really powerful PR tool when done right, but what is it and how can you execute it effectively for your brand? Read all about it in our latest blog post! 👇 👇 👇

Julia Backus is a seasoned PR expert, dedicated to helping businesses thrive. She believes that integrating PR into your marketing plan can enhance brand visibility, credibility, and ultimately drive business growth. We asked her what are the benefits of including PR in your marketing plan? "The benefits of including public relations strategy and tactics within your marketing plan are to amplify important stories, events and cutting-edge technological advancements for your brand/practice. Leveraging PR can not only help to garner earned media interest, but these tactics can also offer shared authority to your website through high-quality media outlets (think your local ABC/NBC/CBS affiliates) linking back to your website. Capturing the local and regional attention through a new channel aside from traditional digital marketing and paid advertising is a great way to leverage marketing in a truly authentic way. " - Julia Backus Are you using PR in your plan? #pr #asktheexpert #TeamDLM #medicalmarketing