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From the AP article: “Bourbon tourism’s global appeal is creating more business opportunities for producers, Barr said.“There’s so much opportunity in the export market for Kentucky bourbon,” Barr said.Coleman led the crowd in toasting the bourbon sector’s past and future while recognizing Kentucky’s status as the “undisputed home of bourbon.”Bourbon tourism has shaken off any pandemic-era hangover as venerable bourbon producers and industry newcomers alike are benefiting from a new surge in visitors. Attendance surpassed 2.5 million visitors last year along the Kentucky Bourbon Trail and the Kentucky Bourbon Trail Craft Tour. Overall, Kentucky’s bourbon industry injects $9 billion into the state’s economy each year, creating more jobs and attracting more tourists than ever before, according to a recent study. More rounds of growth are expected as Kentucky producers make billions of dollars in capital investments. Kentucky distillers produced a record 2.7 million barrels of bourbon in 2022, according to the report, which was commissioned by the distillers’ association.” I hope that the consumer demand for Bourbon stays strong and at least keeps apace with the rapidly growing supply… But hope is not a strategy. It’s time to get creative, and not just furnish the typical premises and the local storytellers who, essentially, spin the same story of how bourbons are made.  BTW, I’m not entirely convinced that the overseas markets will soak up the bourbon surplus being produced right now by the new distilling facilities coming online.

𝐅𝐫𝐨𝐦 𝐕𝐢𝐧𝐞 𝐭𝐨 𝐆𝐥𝐚𝐬𝐬: 𝐔𝐧𝐟𝐨𝐫𝐠𝐞𝐭𝐭𝐚𝐛𝐥𝐞 𝐄𝐧𝐨𝐭𝐨𝐮𝐫𝐢𝐬𝐦 𝐄𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅 @https://lnkd.in/dbuamx3g 𝐄𝐧𝐨𝐭𝐨𝐮𝐫𝐢𝐬𝐦, or wine tourism, is a form of tourism centered around the appreciation and experience of wine production. It typically involves visits to vineyards, wineries, wine festivals, and wine-related events. Enotourists engage in activities such as wine tasting, vineyard tours, and learning about the winemaking process from grape cultivation to bottling. This type of tourism has grown significantly in regions renowned for their wine production, such as France, Italy, Spain, and California's Napa Valley. Enotourism offers a unique cultural experience, often accompanied by gourmet food, luxurious accommodations, and picturesque landscapes. It plays a vital role in promoting local economies by attracting visitors and creating opportunities for local businesses, from hospitality to artisanal products. The rise of enotourism reflects a broader trend of experiential travel, where tourists seek immersive and educational experiences that connect them to the places they visit. 𝐄𝐧𝐨𝐭𝐨𝐮𝐫𝐢𝐬𝐦, 𝐨𝐫 𝐰𝐢𝐧𝐞 𝐭𝐨𝐮𝐫𝐢𝐬𝐦, 𝐢𝐬 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐚𝐧𝐝 𝐞𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐬𝐞𝐯𝐞𝐫𝐚𝐥 𝐤𝐞𝐲 𝐭𝐫𝐞𝐧𝐝𝐬: 𝐖𝐢𝐧𝐞 𝐑𝐞𝐠𝐢𝐨𝐧: Select a renowned or emerging wine region known for its vineyards and wine production. 𝐖𝐢𝐧𝐞𝐫𝐲 𝐓𝐨𝐮𝐫𝐬: Offer guided tours that explain the wine-making process, from grape cultivation to bottling. 𝐖𝐢𝐧𝐞 𝐓𝐚𝐬𝐭𝐢𝐧𝐠𝐬: Provide tastings of various wines, including limited editions and special reserves. 𝐖𝐢𝐧𝐞 𝐏𝐚𝐢𝐫𝐢𝐧𝐠 𝐄𝐯𝐞𝐧𝐭𝐬: Organize events where wines are paired with local cuisine. 𝐁𝐫𝐚𝐧𝐝 𝐒𝐭𝐨𝐫𝐲: Develop a compelling brand story that highlights the history, culture, and uniqueness of your winery. 𝐄𝐜𝐨-𝐅𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬: Implement sustainable farming and wine production methods. #enotourism #winetourism #winetour #tourism #tourismindustry

Wine tourism is slow, leisurely, and off the beaten path. It offers a sustainable alternative as large cities cope with overtourism. #wine #winetourism #overtourism

🌿🍇 Exploring Greece's Wine Renaissance: Growth in Wine Tours 🍷🇬🇷 Greece’s wine tourism is experiencing a surge, fueled by the rise of experiential travel and the global appreciation for authentic, local experiences. Today, wine tours are not just about tasting; they offer a deep dive into Greece's heritage, culture, and natural beauty. From the volcanic terroirs of Santorini to the lush vineyards of Peloponnese, Greek wineries are innovating and expanding to meet demand. Visitors are now savoring multi-sensory experiences that include vineyard walks, wine pairings with local gastronomy, and insights into ancient winemaking traditions. 🌞 Why the Boom? Unique Wine Regions: Greece’s diverse microclimates and indigenous grape varieties, like Assyrtiko and Xinomavro, are drawing global wine lovers. Sustainable Tourism: Greek wine estates are embracing eco-friendly practices, resonating with travelers' growing environmental consciousness. Year-Round Appeal: Wine tourism offers experiences beyond summer, allowing visitors to discover Greece through all seasons. As more travelers seek immersive and authentic journeys, Greek wine tours are perfectly positioned to offer a taste of tradition combined with modern Greek hospitality. Cheers to the next chapter of Greek wine! 🍾 #Greece #WineTourism #TravelTrends #GreekWine #ExperientialTravel #SustainableTourism

🍇💚 The “mile zero philosophy” transforming wine tourism around Porto. Wine tourism experiences and the culinary landscape in Porto, Douro and Vinhos Verdes regions through the sustainable "mile zero" philosophy.

More and more British tourists enjoy #wine tourism in #Catalonia 🍷 43% of visitors to Catalonia’s wineries are international tourists, according to a report by the Catalan Tourism Agency, ACT, with data from the 2023 financial year. The first edition of the study “The profile of visitors to wineries in Catalonia” was carried out in 2018 with the aim of gaining a better understanding of the characteristics of visitors to #wineries.

Wine tourism is one of the few sectors that has effectively resisted Covid. Since 2022, travel has been increasing exponentially and wine tourism has kept up with this trend by diversifying and innovating its products and providing a level of training for its staff that will boost the boom in this sector in the future. 🍇 🥂 But what are the main trends that we can see emerging or continuing? 👉 Check our thoughts about the future of wine tourism in our article: https://lnkd.in/gNvEEZud #thebestportugal #luxurytours #winetourism #wineandfood #gastronomy #tourismtrends #portugal #visitportugal #winetours #winedestinations #winecountry #traveldestinations #bestdestinations 

𝐓𝐡𝐞 𝐀𝐫𝐭 𝐨𝐟 𝐖𝐢𝐧𝐞 𝐓𝐫𝐚𝐯𝐞𝐥: 𝐘𝐨𝐮𝐫 𝐆𝐮𝐢𝐝𝐞 𝐭𝐨 𝐄𝐧𝐨𝐭𝐨𝐮𝐫𝐢𝐬𝐦 Enotourism, also known as wine tourism, involves travel dedicated to the appreciation, tasting, and purchase of wine, often at or near the source. It offers enthusiasts a chance to explore vineyards, wineries, and wine regions, providing a comprehensive experience that goes beyond simple consumption. This form of tourism has grown significantly in recent years, with regions worldwide developing dedicated wine trails and routes to showcase their offerings. 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐚𝐠𝐞𝐬 @https://lnkd.in/dc8uuKQm Key attractions in enotourism include guided tours of vineyards and production facilities, where visitors can learn about viticulture and the winemaking process. Tasting sessions are a central feature, allowing tourists to sample a variety of wines, often accompanied by food pairings that highlight the characteristics of the wine. Many wineries also offer accommodations, making it convenient for visitors to immerse themselves in the local wine culture over a longer stay. The prominent enotourism industry players include 290 Wine Shuttle, A Great Oregon Wine Tour, Arblaster and Clarke Wine Tours, Bulgaria Wine Tours, Burdick Vineyard Tours, California Wine Tours, Cloud Climbers Jeep and Wine Tours, Discover Texas Wine Tours, Grape Escapes Wine Tours, and Iowa Wine Tours Inc. The global enotourism market size was valued at $8,653.4 million in 2020, and is projected to reach $29,593.4 million by 2030, registering a CAGR of 13.6% from 2021 to 2030. #enotourism #winetourism #winetour #tourismindustry #travelandtourism

Wine tours in Greece. For 2025, these are proving so popular they are generating stand-alone enquiries, which then convert to sales of complete packages and tours. In other words, for marketers, wine tours are the ideal 'hook.' As a DMC, our focus is implementing strategies that improve our travel agents partners sales in Greece. If you are interested in generating or boosting Greece sales, get in touch. Wine may be answer! "Stin igia sou" = "Cheers"

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