Vistar Media’s Post

We’re thrilled to announce that T-Mobile is acquiring Vistar Media, the leading provider of technology solutions for digital-out-of-home (DOOH) advertisements!    This acquisition will significantly enhance our T-Mobile Advertising Solutions business by integrating Vistar’s industry-leading capabilities. These include state-of-the-art technology for buying, selling, and managing media campaigns across a global network of digital screens. Combined with our robust connectivity capabilities and as one of the largest physical in-store retail media network operators, T-Mobile will empower marketers and advertisers to reach consumers with more relevant, measurable and engaging ads.  https://lnkd.in/eRairM9F

I’m thrilled to announce that T-Mobile has entered into an agreement to acquire Vistar Media a leader in digital-out-of-home (DOOH) advertising technology. This is a major milestone in our mission to deliver more relevant ad experiences for consumers and smarter, measurable solutions for advertisers. By combining T-Mobile’s unique customer insights with Vistar Media's cutting-edge platform, we’re bridging the gap between digital and physical spaces and transforming how brands connect with audiences on the go. I couldn’t be more excited about what this means for our team and our partners, and how we are reimagining consumer connections to shape the next era of advertising. Honored to bring Vistar Media to the T-Mobile Advertising Solutions family and looking forward to building the future of addressable DOOH together. We won’t stop! https://lnkd.in/eeE5nCJM

T-Mobile has entered into an agreement to acquire Vistar Media, a leader in digital-out-of-home (DOOH) advertising, to enhance ad-tech capabilities and transform the industry. Read the Latest full News - https://lnkd.in/dpRKarNZ #MarTech #MarTechEdge #DOOH #AdvertisingInnovation #TMobileAcquisition #DigitalAdvertising #VistarMedia #CustomerEngagement #TMobile #OOHAdvertising #AdTech #MarketingSolutions #DigitalTransformation #RetailMedia

Interesting! Mobile and OOH have always gone hand in hand for measurement, targeting and attribution. This should improve those synergies for advertisers and shows the strength of marketing and retail media networks for a Brand's diversification efforts.

This week we announced T-Mobile's acquisition of Vistar Media. Vistar is the leading provider of technology solutions for Digital Out-of-Home (DOOH) advertising and offers solutions for buying, selling, and managing media campaigns across more than 1.1 million digital screens, provided by nearly 370 OOH media owners and serving more than 3,000 brand partner advertisers. By combining our strengths with Vistar’s, our T-Mobile Advertising Solutions business will be able to deliver highly relevant ads that improve the experience for customers when they see ads, provide measurability to OOH advertisers like never before, and reshape how advertisers can connect with audiences on the move.    This is an ad solution for marketers, by marketers. We Won’t Stop! 💪 More here: https://lnkd.in/gfPCkdhu

According to eMarketer’s forecast, DOOH ad spending in 2025 will account for over one-third of the nearly $10 billion spent on OOH advertising in the U.S.

Just two weeks into 2025 for Out of Home Advertising and we already have: 1) Bauer Media Group agreement to buy Clear Channel Europe for $625m - An exciting move many years in the making and reminiscent of Global in 2021. Radio and OOH collide, once again. https://lnkd.in/ecBdJzBZ 2) T-Mobile acquiring Vistar Media for $600m - A super savvy move which could bring even more valuable Telco audience insight into Programmatic DOOH planning & bolsters the T-Mobile Advertising Solutions proposition further. https://lnkd.in/egAnm3YT 3) Executive Channel Network (ECN) partnering with VIOOH - Over 870 non-JCD screens joining the VIOOH network in UK, FR and DE https://lnkd.in/ec_aFtXz A few big events to kick off a pivotal year of change & opportunity, as Programmatic DOOH is now over $1bn worldwide and expected grow 50% YoY in the UK (IAB UK). Another "Year of..." in the making? #DOOH #Programmatic #Advertising

T-Mobile announced that it has entered into a definitive agreement to acquire Vistar Media, the leading provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers throughout their daily lives. Michael Provenzano Cat Yong Alan Ho Kumaran Subramaniam Javin Chew https://lnkd.in/gUXc2WvG

I think everyone’s seen the news about T-Mobile looking to acquire Vistar Media for $600M. It’s a bold move, but it makes perfect sense. They’re clearly aiming to go beyond telecom and solidify their presence in the #adtech space. With Vistar’s tech, T-Mobile could really step up their game in delivering more targeted and effective #advertising. It’s another sign of how telecom companies are realizing the value of their data and customer reach in the digital ad world. Curious—what do you think this means for the industry? Here is a link with details:

T-Mobile to acquire Vistar, a DOOH media company for $600 million https://lnkd.in/dpHKXbCq --- Last year, the carrier unveiled its in-store retail media networkand partnered with Plex as a connected TV provider --- Vistar’s technology powers screens provided by nearly 370 OOH media owners that serve more than 3,000 advertisers.