Vistar Media’s Post

Sharing PR involving me in my own page, the Chinese in me feels kinda awkward. But what I feel is true, is worth reiterating. There is, to this day, still a huge gap between the buy-side's digital ideal, vs sell-side's practicality concerns, for the pDOOH business. Without getting into the what's and why's and epic tragedies, a simple desire to make both buy and sell sides simultaneously happy, consistently monetizing, makes a tiny service company existentially indispensable. Many display-tech companies focus on delivering value to the end-users/equipment-buyers, and often rightly so. But in the media business, the clients are the ad-buyers, and they want to buy their proper audience, delivering their creatives through contextualized inventories carried by the medium. What a mess, a confluence of parties and value propositions. Tis also what makes this business fun.

From the quest for efficiency and creativity and navigating the opportunities presented by new technologies, to harnessing the unique strengths of each generation with our workforce, agency leaders share their predictions for what they hope will be a dynamic and buzzy 2025 for adland: https://lnkd.in/eRiZdney

From the quest for efficiency and creativity and navigating the opportunities presented by new technologies, to harnessing the unique strengths of each generation with our workforce, agency leaders share their predictions for what they hope will be a dynamic and buzzy 2025 for adland: https://lnkd.in/eRiZdney

From the quest for efficiency and creativity and navigating the opportunities presented by new technologies, to harnessing the unique strengths of each generation with our workforce, agency leaders share their predictions for what they hope will be a dynamic and buzzy 2025 for adland: https://lnkd.in/eRiZdney

From the quest for efficiency and creativity and navigating the opportunities presented by new technologies, to harnessing the unique strengths of each generation with our workforce, agency leaders share their predictions for what they hope will be a dynamic and buzzy 2025 for adland: https://lnkd.in/eRiZdney

From the quest for efficiency and creativity and navigating the opportunities presented by new technologies, to harnessing the unique strengths of each generation with our workforce, agency leaders share their predictions for what they hope will be a dynamic and buzzy 2025 for adland: https://lnkd.in/eRiZdney

At CES, NBCUniversal previewed the future of full-funnel advertising for the industry, unveiling new engagement capabilities within its One Platform technology stack as well as success metrics that demonstrate the effectiveness of TV advertising. NBCUniversal said it will provide marketers with “unprecedented access to the biggest programming moments in the world”, leading up to its 100th Anniversary milestone in autumn 2026.   https://lnkd.in/emA_9cAK

If you're a young professional looking to break into the digital media industry, this interview with my superstar colleague Erika Loberg is a wonderful example of how maintaining a growth mindset can help you forge your path.

Check out how Magnite's CTV and Curation businesses are growing rapidly in this insightful article by our friends at AdExchanger. Discover the strategies behind their success: https://lnkd.in/dg8PudyF 🔗 #CTV #AdExchanger #BusinessGrowth

T-Mobile US has made clear that its intention to grow its Advertising Solutions business remain serious, despite telcos’ patchy record in the space, with a move to buy ad tech specialist Vistar Media for $600m. T-Mobile bulks up T-Ads with $600m Vistar buy: https://lnkd.in/dGR8TAx6 #TelcoTitans #Telecoms #TMobile #Advertising #DT