📢 Attention Advertisers: TikTok Enhances Its Ad Game! Exciting updates have landed in the TikTok Ads Manager universe. The platform is stepping up, transitioning from automatic targeting to broad targeting, and introducing an advanced smart targeting feature. The aim? More effective, intuitive, and resonant ad delivery. 📌 Implications for Marketing Teams: - Embrace the shift! With a more intuitive system, TikTok promises an enhanced ad experience and potentially a higher ROAS (Return on Ad Spend). - The “one-size-fits-all” approach is out! With Smart Targeting, TikTok tailors your ads to viewers outside your defined group if they might be interested. - Nows the time to run test campaigns to understand Broad Targeting's impact, and possibly reassess and adapt your TikTok advertising strategy #TikTokUpdates #AdStrategy #DigitalMarketingEvolution #influencermarketing #vitamincagency https://lnkd.in/geRc4pmR
