Vitavea’s Post

From Provence to Powerhouse: L’Occitane’s unstoppable rise. L’Occitane Group is transforming into a global beauty titan. After acquiring a majority stake in Sol de Janeiro for $450M in 2021, they surpassed €2.5 billion in FY2024 net sales, a 19.1% increase. Their winning formula? • A diversified portfolio with high-growth brands like Sol de Janeiro • Consistent performance from legacy brands like L’OCCITANE en Provence • Bold strategies, including potential plans to go private at a $7 billion valuation The beauty landscape is evolving fast, and L’Occitane is proving they’re here to dominate.

Découvrez la richesse de la gamme Pernod Ricard pour vos cadeaux d'affaires et vos évènements d'entreprise dans cette brochure BtoB : https://lnkd.in/ehS5fAYX #pernodricard #catalogueinteractif #fluidbook #flipbook

J'ai récemment suivi le programme de certification Inside LVMH, une expérience qui m'a permis d'explorer le savoir-faire unique de LVMH et sa stratégie visant à maintenir l'excellence dans le secteur du luxe. Ce programme, organisé sur 8 semaines, était structuré autour de quatre modules : - LVMH & l'industrie du luxe - Luxe & Société Avec une spécialisation en : - Création & Branding - Retail & Expérience Client Cette formation m'a offert des perspectives riches, allant des approches marketing basées sur l'héritage à l'intégration du digital dans le retail, mettant en lumière l'essence même du luxe dans un monde en perpétuelle évolution ✨ #LVMH #InsideLVMH __________________________________________ I recently completed the Inside LVMH certification program, an experience that allowed me to explore LVMH's unique expertise and strategy for maintaining excellence in the luxury sector. The 8-week program was structured around four modules:  - LVMH & the luxury industry - Luxury & Society With a specialization in : - Creation & Branding - Retail & Customer Experience This training offered me rich perspectives, from heritage-based marketing approaches to the integration of digital in retail, highlighting the very essence of luxury in an ever-changing world ✨ #LVMH #InsideLVMH

Best Global Brands List is not some gimmick; people pay attention. It's the list all brands want to be featured on. So seeing our friends BMW Group make the Top 10 List is brilliant. Why am I not surprised? After eight years of working with the company, they do the following. 1) Consistently innovate Products, technology, and Marketing. 2) BOLD: Never afraid to make bold decisions. The first luxury automobile brand to create an SUV crossed over with the X5, and now, 25 years later, every brand has a derivative. 3) Their commitment to quality: Quality is the one feature that can defy harsh economic conditions and thrive in a bull market.

The GenZ Tuesday Teaser & Testimonial   In Asia Pacific travel retail, GenZs have a 14% lower conversion rate than all other generations.    What are you doing to reach out and connect with this unique consumer group, on the same level, and in the right register?    GenZs in Asia Pacific already account for more than one quarter of the region’s population. That is a sizeable customer segment, and one which requires specific attention in order to convert the browsers into shoppers.    Airports, retailers and brands will be convening in Singapore on Sunday 12 May to discover how they can improve their positioning and marketing to convince and conquer this crucial customer segment.    Join them at the GenZ RedY Consumer Insights Workshop at MBS Expo Convention Centre, to find out how they are different, the importance of sustainability to them, their attitudes and behaviour in travel retail and the key footfall drivers and barriers among much more.  Sign up here: https://lnkd.in/ePqXEbYf   Erin Lillis, Travel Retail Director at Lacoste expounds the importance of a deep understanding of GenZ behaviour:   “At Lacoste we have been targeting the GenZ customer segment for several years already and we can quite emphatically say that we have succeeded in winning over this market. We understand how to connect with them and communicate with them on their level and in the media they identify themselves with, whether in China, Asia Pacific or beyond.    More importantly, we understand their values, needs and concerns. We have seen enormous benefits from a deeper understanding of the GenZ generation and cannot stress enough the importance of workshops like the Blueprint and m1nd-set GenZ RedY forum for anyone who is serious about succeeding with the most important customer segment of tomorrow.”     Blueprint and m1nd-set would like to thank all the supporting partners who are sponsoring the event in Singapore: Platinum partners: Nestlé ITR and Ralph Lauren GTR Gold partners: BABOR BEAUTY GROUP, Beam Suntory, Loacker, MESSYWEEKEND™, True Gum, and William Grant & Sons Drinks partner: REBELS 0.0%   Register here: https://lnkd.in/ePqXEbYf   Thomas Kaneko Henningsen Karl Walter Dr. Peter Mohn Anna Marchesini Michael Barrett Blueprint #genz #genzmarketing  

Le soleil arrive avec ses plaisirs dont l'apéritif fraicheur made in France, 2cl de Ricard et 7 à 10 traits d'eau bien fraîche selon son goût et des glaçons ! Le succès du Ricard Des ingrédients de qualité et d'origine naturelle Issus de filières d’approvisionnement maitrisées, sélectionnés avec le plus grand soin et cueillis à maturité pour garantir toute leur puissance aromatique   La badiane, cueillie à la main, séchée au soleil, distillée en huile essentielle. La réglisse, plante sauvage, récoltée, triée à la main et ratissée. Le bouquet aromatique, des plantes de Provence ! Une composition unique ! Les plantes fraîches de fenouil, cultivées par des producteurs locaux, distillées dans les 24 h.   La RSE au centre de nos engagements avec nos fournisseurs. Cahier des charges exigeant, fidélité et pérennité des fournisseurs. La bouteille 80% verre recyclé, 100% recyclable, 100% produite en France, carton d'emballage 100% FSC, suppression du PVC, surface d'encrage réduite. #madeinfrance #marseille #nature L'alcool est dangereux pour la santé, à consommer avec modération.

Estée Lauder companies

Activating at Scale Big brands seek out other big brands to gain the multiplier impact of energy and scale. LVMH is on a tear to build its brands/the "maisons" into global powerhouses, so it makes sense to find a growing global property that can act as a relevant stage for each of its brands. Formula 1 has plenty going for it for LVMH- glamorous, youthful, growing and global, but how exactly it activates this relationship is going to be key. It would be all to easy just to think the biggest idea was signing the deal. The Paris Olympics was a $160m big deal for LVMH, but one which many commentators found activation-wise to be little gratuitous and over the top. As in, very obvious and literal product placement. Doing this right is all about not letting "media thinking" lead the storytelling and instead find ways to give the brands global exposure, but to "break the frame" and beyond the obvious to find interesting and creative ways to engage. Please comment and tell me that is complete nonsense and that I have no idea what I am talking about.

Un modèle à suivre….

Natura is crowned #Latin #America's strongest brand in 2024, earning a brand strength index (BSI) score of 89.0/100. Brand Finance data finds that the Natura scores strongly for consideration, familiarity, and loyalty, reflecting its strong connection with consumers across the region. The Brazilian beauty giant is committed to advancing its initiatives in #innovation and #sustainability to further bolster its market leadership. Insurance brand Porto takes 2nd place for brand strength, while telecoms brand Telcel is 3rd. Significant shifts occur elsewhere in the ranking; Brazilian Oil & Gas brand Ipiranga jumps from 20th to 5th for brand strength, while iconic beer brand Corona Extra climbs from 27th to 7th. Latin America 100 2024: https://lnkd.in/e-BvYWVC