Vittorio Gerosa’s Post

#RetailMedia has been around for a while, but it's gaining more importance in 2024, and if you want to maximize your retail media efforts, here's a panel to watch out for! 👀 Learn how to strategically collaborate with the right platforms to seamlessly integrate targeted advertising across your digital media channels – from website and mobile to email and in-store experiences. Discover innovative ways to monetize your digital media ecosystems while harnessing invaluable customer insights. Don't miss out on this opportunity to gain actionable strategies and insights from these industry experts: 🌟 Alin Dobrea, Head of Marketing Strategy & Partnerships, ZALORA Group 🌟Andres Mongrue, Director, Head of Media [Asia Pacific], HP 🌟Wilson Yanaprasetya, Co-Founder, Dagangan 🌟Guillaume Sachet, Partner & Head, Customer and Strategy Practice and Head, Healthcare and Life Sciences, KPMG Register now to secure your spot and elevate your digital marketing game! 📈🚀 https://lnkd.in/gHC7i4RH #eTail #etailAsia #ecommercemarketing #eCommerce #RetailMarketing #Retailers #Retail #UnifiedCommerce #TechInnovation #Omnichannel #Sustainability #SupplyChain #Multitasking #AIInnovation #brandvisibility #Brandstrategy

Watch the new video series from ShopFully: "Conversations on the Future of Digital for Retail"! This exclusive five-part series features insights from top industry leaders on the rapid evolution of retail and what the future holds. Don't miss it! ➡️ https://lnkd.in/ddgwR-DT #ShopFully #Retail #RetailTransformation

🌟 Amazing first day at the Retail Media Summit in Chicago hosted by Path to Purchase Institute! 🌟 Path to Purchase Institute Fluent, Inc Here’s a quick recap: Commerce Marketing = Meeting customers where they are! Engaging customers online and ensuring a fluid path to purchase across all digital touchpoints is key. Relevancy and personalization at all purchase moments remain at the forefront of the discussions. In today’s fast-paced retail environment, shopper behaviors have drastically changed. Here's how our enterprise retail customers are adapting and thriving in this new landscape as their consumer shopping behaviour evolves; - Multiple Touchpoints: Shoppers continue to interact with brands both in-store and online, requiring a seamless customer experience across all platforms. - Changing Environments: The ways to capture shopper attention have shifted, emphasizing the importance of understanding their life stage and psychographic profiles. - Information Needs: Today's consumers demand constant and relevant information, making it crucial for brands to meet these expectations. - Relevance and Trends: Capturing and staying ahead of trends is essential to remain relevant to customers. - Frictionless Shopping Experience: Ensuring a seamless and easy shopping experience, both online and in-store, is paramount. #RetailMedia #ConsumerBehavior #Personalization #PathToPurchase #Fluent #CommerceMarketing #ShopperInsights #RetailTrends

𝗜𝗖𝗬𝗠𝗜: ♻️ 𝗧𝗵𝗲 𝗜𝗻-𝗦𝘁𝗼𝗿𝗲 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹 I just wrapped up a presentation for the IAB Europe for several leading RMNs in Europe on the topic of in-store #retailmedia. In one sense, I felt like they should be presenting to me. European retailers are at least 5 years ahead of the US in embracing, enabling, and measuring in-store ads. But we’re still in the early days of this opportunity--both in Europe and the US-- and there’s a long way to go before it reaches its potential. One theme I kept coming back to is that in-store retail media must be synonymous with quality. It is entirely possible to deliver high-quality creative that is CX-positive and creates new value for shoppers, brands, and retailers. My latest article for Media, Ads + Commerce—which you might’ve missed since it published during the holiday week—looks at CX as the foundation of the 𝗜𝗻-𝗦𝘁𝗼𝗿𝗲 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹 and how incremental (and self-perpetuating) value can be created. Includes data and insights from Grocery TV, Threefold, Barrows, Instacart, and Costco Wholesale. Link to the article in the comments. Here is a breakdown of the article by section: 🆚 Resolving the Ads vs. CX Tension is the Key to the Next Major Media Channel ⭐ CX: In-Store Retail Media’s North Star 🏷️ Media + Merchandising = In-Store Retail Media’s Superpower 🛒 In-Store Retail Media’s Win-Win: It Also Builds Basket Size for Retailers ♻️ Spinning the In-Store Retail Media Flywheel

🛍️ **Exploring the Power of Retailer Networks in Today's Marketplace** In the vibrant tapestry of commerce, retailer networks stand as the lifeblood of modern retailing, weaving together producers, distributors, and consumers in a seamless ecosystem of exchange and innovation. 🌟 **Diverse Dynamics**: From local boutiques to global conglomerates, retailer networks encompass a diverse array of entities, each contributing its unique blend of offerings to meet the evolving needs and preferences of consumers worldwide. 💼 **Strategic Partnerships**: Collaboration lies at the heart of successful retailer networks. By forging strategic partnerships with suppliers, distributors, and technology providers, retailers can unlock new avenues for growth, enhance operational efficiency, and deliver unparalleled value to their customers. 📈 **Data-driven Insights**: In the era of big data, retailer networks leverage advanced analytics tools to glean actionable insights into consumer behavior, market trends, and product performance. By harnessing the power of data, retailers can tailor offerings, optimize pricing strategies, and foster deeper connections with their target audience. 🌱 **Sustainability and Ethics**: As consumers increasingly prioritize ethical and sustainable practices, retailer networks play a pivotal role in driving positive change across the supply chain. From eco-friendly sourcing to responsible packaging, retailers are championing initiatives that promote environmental stewardship and social responsibility. 🚀 **Adaptability and Resilience**: In a rapidly evolving landscape, retailer networks must exhibit adaptability and resilience to navigate through uncertainties and disruptions. Agile business models, innovation-driven strategies, and proactive risk management are essential ingredients for staying ahead in today's dynamic marketplace. 💬 **Engagement and Empowerment**: By fostering meaningful interactions with consumers through omnichannel engagement strategies, retailer networks can create immersive shopping experiences that resonate with their audience. From personalized recommendations to interactive storefronts, retailers are empowering consumers to connect with brands in new and innovative ways. As we chart the course forward in the ever-evolving realm of retailing, let us harness the power of retailer networks to drive innovation, foster collaboration, and shape a brighter future for commerce worldwide. Together, we can transform challenges into opportunities and create lasting value for generations to come. #RetailerNetwork #Innovation #Collaboration #Commerce #Sustainability

According to a recent Forrester study, brands focusing on multichannel enhancements can see a return on investment of 191% and experience payback in less than six months. Commissioned by Rithum, this study provides a deep dive into how effective marketplace management drives significant financial benefits. Get your copy here: https://lnkd.in/emt_JzE2 #ecommerce #marketplaces #retail

According to a recent Forrester study, brands focusing on multichannel enhancements can see a return on investment of 191% and experience payback in less than six months. Commissioned by Rithum, this study provides a deep dive into how effective marketplace management drives significant financial benefits. Get your copy here: https://lnkd.in/emt_JzE2 #ecommerce #marketplaces #retail

According to a recent Forrester study, brands focusing on multichannel enhancements can see a return on investment of 191% and experience payback in less than six months. Commissioned by Rithum, this study provides a deep dive into how effective marketplace management drives significant financial benefits. Get your copy here : https://lnkd.in/emt_JzE2 #ecommerce #marketplaces #retail

According to a recent Forrester study, brands focusing on multichannel enhancements can see a return on investment of 191% and experience payback in less than six months. Commissioned by Rithum, this study provides a deep dive into how effective marketplace management drives significant financial benefits. Get your copy here: https://lnkd.in/emt_JzE2 #ecommerce #marketplaces #retail

🛍️ Join us for an exclusive look into the present and future of shopping with ShopFully's five-part video series! 🎥💡 In Chapter 1, we uncover what motivates consumer preferences and explore the ever-evolving retail landscape. Gain valuable insights from digital experts and global retail leaders. 🚀 Watch Chapter 1 now ⤵ #RetailInnovation #FutureOfShopping #ConsumerTrends #ShopFully #DigitalExperts #RetailLeaders