Vittorio Gerosa’s Post

DRIVE TO STORE WITH THE DIGITALISATION OF CATALOGUES Today we were kindly invited by Alliance Digitale to talk about drive to store: ▶ When talking about promotions, today's consumers are split between digital and paper, at least in Europe 🇪🇺 , where the transition will be gradual, whereas in countries like 🇧🇷 Brazil or 🇮🇳 India we are already in a post-catalogue era. ▶ Certainly, legislative frameworks like Oui Pub 🇫🇷 (opt'in to receive the paper catalogue in the inbox 📬 ) are an opportunity to accelerate the process. ▶ More than using the wording "catalogue", we should be talking of how to create a personalized and industrialized commercial offer to reach the omniconsumer in the most pertinent way. ▶ A further boost is coming thank to the future convergence of promotions with Retail Media, with an audience that will organically consume both. #drivetostore #retailmedia #promotion #retail #digitalisation #aristidretailtechnology

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