Vitya Gribanov’s Post

ALGOBLIVION I stumbled across this thought-provoking video last night and thought I’d share it. There’s some interesting stuff in here with regards to where the internet goes next and along with it, our social audiences, as well as a snapshot of how we got to where we are now. Patreon CEO and advocate for alternative online spaces, Jack Conte highlights: ↳  How current internet algorithms are undermining creators' ability to connect with their audience, jeopardising their creative autonomy and income. ↳  How the internet initially democratised creative distribution, allowing creators to reach millions through platforms like YouTube with the introduction of the "subscribe" button; empowering creators to build loyal followings and sustain their creative businesses. ↳  How algorithm driven platforms have now disrupted this model, making it difficult for creators to engage with their audience whilst stifling creativity and hindering creators' financial stability. What will come next and allow us a breather from fighting the beast that is the algorithm? #SocialMedia #algortithm #web3 #audience

In today's digital landscape, a large number of followers on social media doesn't automatically equate to revenue. As Jack Conte highlighted at SXSW 2024, the current internet algorithms have fundamentally changed the game for creators, making traditional "followers" less valuable than ever before. Creators with millions of followers might still struggle to monetize their content effectively. Conte reminds us that while the internet originally democratized creative distribution, these algorithms now make it increasingly difficult for creators to reach even their most loyal fans without paying to play. Given this reality, it's crucial for brands and creators to focus on developing their own social ecosystems—spaces where they have direct control over their audience interactions and data. This shift ensures that they’re not at the mercy of ever-changing algorithms and can build sustainable, long-term relationships. For CMOs, the next three years should be about moving beyond follower counts. Focus on fostering genuine engagement, creating valuable content, and building communities within your own ecosystem that translate into real-world support. What strategies are you developing to navigate this evolving landscape? 🔗 https://lnkd.in/dTnYEu_8

This is a fabulous presentation by Jack Conté, CEO of Patreon, on the evolution of shifting engagement and behavioral trends online between followers and content creators. Due to social media platform’s ranking algorithms, which are constantly being designed to suit business profitability through maximizing watching time, creative output is forced to be in the favored format of the ranking algorithm. Jack says as social apps evolve, ranking algorithm models work against creative’s ability to build authentic connections with fans, especially when he compared it to the way Web 2.0 used to work in the 2000’s (before Facebook’s ranking algo). He says we are only in the beginning stages of feeling the negative effects of “the weakening of creator lead communities” of distribution channels to fans, and that while its a macro problem actively being addressed “this is a hard change to navigate for anyone who’s posting stuff online and trying to build community and business.” … I’d like to add, there is endless evidence that these algos are also designed to exploit sensationalized emotions, vapid desire and consumerism, and promote distractions from positive experiences in the real, physical world like actual community building. this is so inspiring and insightful. https://lnkd.in/eM3eAE34

I've been rewatching Jack Conte's SXSW 2024 keynote, "Death of the Follower and the Future of Creativity on the Web," all week. Anyone working in social media knows the difference between a follower, a community, and a fan. The keynote is an incredibly solid, passionate argument for how to best use the web, navigate the "creator economy," and consider the value of "true fans," all of which are more crucial than ever in 2024. It's a must-watch. https://lnkd.in/e5_8FHZX #SocialMediaMarketing #CreatorEconomy #Creators #SXSW #Marketing

Patreon’s CEO, Jack Conte, gave this amazing talk at SXSW that everyone in Content Marketing should watch: https://lnkd.in/eibAtbF7 In it he talks about the shift we’re all experiencing right now from an internet of communities to an aggressive attention economy. I think there are lessons in here for anyone hoping to build a business online - whether you’re a creator, a content marketer, or simply a business owner trying to carve out a niche. Like Jack, I believe that the Follow is a profound and significant part of internet culture and the last 20 years have had a massive impact on the creative class and our ability to make a living from our work. And like Jack, I’m afraid of losing it. TikTok ushered in a new attention economy entirely powered by algorithmic discovery. It’s amazing for reach but it has been HORRIBLE for community building and monetization. However - new platforms are emerging and creating stronger and more resilient business models for creatives of all types. Platforms like Patreon , Substack , Gumroad , and Kajabi are trying to make it easier to build a community of “true fans” around creators and build that essential (and monetizable) connective tissue back into the internet. Whether you’re a marketer, writer, video creator, musician, or entrepreneur— you should pay attention to this shift.

More days like these! Working alongside a team to identify things like cultural values as well as creating a strategic approach for growth. It may seem that not much can come out of locking yourself away for four hours, but we covered a lot of ground on things like: Tone of Voice - internal and external Business Culture Key partnerships Key marketing channels and where not to spend time / money. Short term decision making vs longer term objectives. All this culminates in an a key direction to move forward and make decisions around. No one is under the impression it’s going to revolutionise what exists, but sometimes just airing stuff and understanding what is marketable and what not to spend time on is so important. Thanks to decodifi Charlie Bartle and George Thwaytes for being open to ideas and honest about the business direction. Brand Ambition - Excite. Ignite. Explode. Patrick Hetherington Anna Kerslake

The latest YouTube AI features advanced algorithms that enhance content discovery, personalizing recommendations to match viewers' preferences more accurately. Additionally, creators can leverage AI tools for video editing and analytics, streamlining production and optimizing audience engagement: #AI #youtube #technology

I would encourage you to check out Jack Conte's #sxsw keynote if you haven't already. He does a great job of visualizing the history of the creator/follower relationship on the internet, and why the incentives between social platforms and creatives today are less and less aligned. It's a good reminder that building too much of your business, or even just your business' communication strategy, on a single channel leaves your very vulnerable to the whims of that platform. Just as you shouldn't rely on one client for the majority of your revenue, so too must you not rely on one channel to communicate with your customers, followers and fans. No platform, including this one, is immune; several notable influencers on here are reporting some pretty big decreases in reach over the past six months. The time is now to diversify!

📊 According to Statista, nearly 70% of sports fans globally report having more enjoyable viewing experiences through tech-enabled products. As fan engagement becomes more personalized, the ability for fans to interact with custom features tailored to their preferences will be crucial for sports properties looking to stand out. 🌐🎯 Fans around the world are spending more on tech-enabled products and will continue to do so as long as they see value in the experience being delivered. This makes it more important than ever for rights holders to work with partners who can reliably deliver on the biggest stages. 🚀 At Combat IQ, we’ve spent years collaborating with some of the largest sports properties on the planet, tailoring our products to meet their specific needs. We’re ready to help you capitalize on a growing sports ecosystem. Reach out at combatiq.io to learn more. #SportsTech #FanEngagement #Personalization #CombatIQ #Innovation

In 2030, the average GenZ-er will turn 25 and begin their upward economic trajectory, exercising more agency over how they will be accruing wealth and spending it. GenZ has barely known an existence without the glossy patina of social media and are true digital natives. The U.S. sports industry is confronting a GenZ problem, as industry veterans like Ted Leonsis ponder the implications of potentially losing a generation of fans. Twitter just announced its foray into sports streaming with a deal with BIG3 the U.S. professional 3-on-3 basketball league co-founded by rapper Ice Cube and his long-term business partner Jeff Kwatinetz, reiterating the importance of short-form content and social media. At Spectatr, we recognize the importance of catering to this evolving demographic and are excited to lead the charge into the realm of short-form content in sports. Join me at the Sports Business Journal's Tech Summit from March 5th to 7th, where we'll explore how AI intersects with sports and discuss the future of short-form content. Let's collaborate and seize the opportunities that lie ahead in this dynamic and ever-evolving industry! Here's a link to book an in-person meeting https://lnkd.in/giwdUiyz See you at the summit! 🏆 #SportsTech #ShortFormContent #AIinSports #socialmedia #artificialintelligence #artificialintelligenceinsports