Vivek Shenoy’s Post

Casual Friday industry read: 📖 • Indeed's strategy of placing job ads on publications - not new, but makes I wonder if it's now more cost-effective at this crucial timing for specific targets. 🤔 • Google's Large Customer Sales Unit cuts - opportunity or more competition for smaller advertisers? 💼📉 #JobAdvertising #BusinessStrategy #Google

🚀 #Indeed's new Special #Media Networks aim to transform #recruitment, offering advanced #ad tools for #employers to reach candidates. A #game-changer in #job #advertising! Curious about Indeed's latest move? 💼📈📱 #News #BusinessNews

The traditional, duration-based pricing model for job posting ads is rapidly fading away. What's replacing it? 💲 Cost-per-Click 💲 Cost-per-Application 💲 Cost-per-Hire Each model offers its own set of advantages and challenges, making it crucial for employers to understand the key metrics for evaluating their effectiveness. In this week's article, we delve into the four primary pricing models and the metrics that can help employers make informed decisions. Check it out! https://lnkd.in/ghcmD_xs #HiringAtScale #Recruiting #PricingStrategies

Programmatic job advertising has transformed recruitment, leveraging data-driven insights to optimize job ad placement. The below article gives insights on maximizing the benefits of programmatic job advertising and optimizing recruitment strategies. For instance, 70% of job applicants are now completing their applications on mobile devices. People may be on-the-go, and don’t have the time to scroll through long-winded, overly-complicated job descriptions. Whether it's a visual ad on social media or a detailed listing on a job board, diversifying content can help organizations reach candidates where they are most active. #Recruitment #HR #ProgrammaticAdvertising #DataDrivenInsights

Maximizing Your Reach The Benefits of Using Multiple Job Advertising Platforms https://lnkd.in/gWqZ9Epj Are you struggling to find the right candidates for your job openings? Look no further! In this blog post, we will explore the benefits of using multiple job advertising platforms to maximize your reach and find the perfect fit for your company.

Do you know the difference between traditional and dynamic job ads? 👀 Dynamic ads in general have long been embraced by e-commerce giants such as Amazon and Zalando to optimize their inventory CPA across millions of products. But, somehow, in recruitment marketing dynamic ads have not yet been as widely embraced. Where traditional job ads require manual A/B testing, dynamic ads adjust in real-time based on candidate data. This makes dynamic job ads incredibly effective, especially on platforms like Facebook where you can access a wealth of candidate data for personalised job advertising. Here’s how you’ll benefit from running dynamic job ads: → You can hyper-personalise ads by tailoring them to each candidate’s unique interests and browsing behaviour. → Dynamic ads are always up-to-date through a seamless integration with your XML job feed, so you’re always showcasing the most current job openings. → By leveraging your business data, you can create hyper-targeted campaigns automatically and significantly simplify your ad buying Here’s how it works: Simply upload your job feed and set up your dynamic job ad campaign in one go. Wonderkind’s dynamic ads technology automatically promotes your most relevant job openings to candidates who’ve shown interest to apply. Ready to get started with dynamic ads? Feel free to get in touch, we’d love to show you the details in a quick demo. #dynamic #job #advertising

Companies must ensure their recruitment efforts generate quality leads to justify their spending. Programmatic job advertising offers efficiency, preventing over-inflated payment for applications and aiding in cost-effective hiring. However, to maximize the effectiveness of programmatic advertising, companies must target the right audience. This highlights the significance of job description content. Crafting job descriptions aligned with job seekers' expectations attracts candidates with the necessary skills and qualifications. Dig into essential practices for crafting job descriptions that’ll optimize your programmatic advertising efforts here: https://lnkd.in/ega8Awy5 #recruitmentmarketing #talentacquisition #programmatic #programmaticjobadvertising #recruitment

Why should you care about the number of job views/clicks you receive? For as long as I can remember my conversations have always been focused on two metrics when looking at external job advertising - “how many applications does (channel x) give me?” and “how many hires?” Both are important metrics, but the crucial thing is they miss the top of the funnel, and so you miss a piece of the overall picture. It’s like being a content creator on Youtube and paying no attention to your views, just the number of subscribers. What I love about looking at number of clicks is that it’s the simplest part to diagnose. There’s two ways you can get more clicks: 1. Spend more money on advertising 💰 2. Better optimise your jobs for organic search 🔍 If your strategy is focus on the first point you will always be trying to fill a leaky bucket. However, focus on point two and the inverse happens, you actually need to spend less. The more organic traffic your jobs receive, the better job you’re doing “advertising” your roles, right? Here’s 4 ideas to help you perform better in organic search: ✍ Optimise your job title for your audience. It should match what your candidates are searching not your internal org chart. 🏠 Advertise in the optimum location. This isn’t as simple as it sounds, sometimes advertising nearby can be better than an exact office location. Plus we’re playing a new game nowadays if the roles are remote only. 🤑 Tell candidates your salary range. This improves every metric in job advertising 📈 Understand and optimise for search engine performance (mainly google.) This could be a whole post on it’s own and I won’t pretend it’s my expertise. I recommend following Alexander Chukovski for more information on this. Finally, I know what some people will be thinking “clicks are useless if they don’t convert into applications!”… I agree with you, so I’m going to do another post on why should care about conversion rates soon 😀

After the recent chat about #Google Job Ads, and the potential threat it could present to the current talent attraction tools, it's interesting to note that they appear to have abandoned the rollout. Whether this turns out to be the end, or merely a pause in proceedings of Google job ads, time will tell....Thanks Alexander Chukovski for sharing this. #talentacquisition #jobs #jobadvertising #talent #ai

Understanding programmatic job advertising can give your hiring efforts a significant boost. Our beginner's guide explains the fundamentals and advantages of this powerful recruitment tool. Check it out now! 🔗 https://lnkd.in/gAae2yEZ #JobAdvertising #TalentAcquisition #EarlyCareerHiring #CollegeRecruiter