Vivek T.’s Post

Cracking the Code: Understanding Hotstar's Viewer Decline 🔍 Hello everyone! During my fellowship at Product Space, I encountered a challenge: Disney+ Hotstar's viewership drop. As a curious PM, I couldn't resist delving into this puzzle. Curious about how I tackled it? Scroll down and check out the document I've attached. I'll be sharing my progress and insights here. Feel free to share your thoughts, ideas, or feedback - let's learn together! #hotstar #disneyplushotstar #viacom18 #rootcauseanalysis

Hey everyone!! Another exciting news from my #productmanagement journey! 🚀 As part of my PM Fellowship cohort at Product Space, I tackled another intriguing assignment – Hotstar viewership is down and we have to find the Root Cause 🧠 This challenge pushed me to think critically about various aspects.💡 It was an enlightening exercise that truly tested my RCA skills. 🎯 Here is the link for the same: https://lnkd.in/ge-zh9Qm Special mention to Akhil Yash Tiwari for providing an amazing guidance. Feel free to share your thoughts, ideas, or feedback - let's learn together! #learning #productmanagement #productdevelopment

Unlocking Smarter Content Discovery for Disney+ Hotstar Premium As part of my Product Management Launchpad, I’ve developed a personalized notifications strategy to reduce search time by 20% and improve user engagement for Disney+ Hotstar. By leveraging data-driven insights, this solution targets key pain points, making content discovery faster and more relevant through curated and event-based notifications. I’d appreciate your support in getting this in front of Disney+ Hotstar. A like, comment, or share would go a long way in showcasing this work. For more details, feel free to check the first page of my assignment! #ProductManagement #DisneyPlusHotstar #Innovation #Personalization #UserExperience #LearningJourney #ProductThings #LearnProductManagement

Hey everyone! 🙂 I recently did a case study on Disney+ Hotstar. It was interesting working with my teammates Anand Bhat and Mohan Gangadhar Gudey about strategies to improve user engagement and conversion rate. Disney+ Hotstar is available on multiple platforms, among which we focused on the web application. Here is a summary of our approach: 📅 Day 1: Spent time analyzing and using the application to gain first-hand experience. 📅 Day 2-3: User research focusing on the positive and negative aspects of the application. This included understanding the happy path of the user and also some edge cases. 📅 Day 4: Analyzing and categorizing the gathered data into different use cases and different user personas. We also did some market research to determine the market sizing and market positioning of the application. 📅 Day 5: Based on the previous day analysis we shortlisted the problems following the 80-20 rule, for which we brainstormed solutions and prioritized the solutions. 📅 Day 6: We concluded by creating wireframes and designs to depict our solutions. Let me know your insights 💡 towards the application. #ProductManagement #CaseStudy

🚀 Ready to join the Disney+ Hotstar team? Manish Kapur, our Senior Engineering Manager, shares his top tips for acing an engineering interview at Disney+ Hotstar! From understanding our process to nailing behavioral questions, this guide has you covered. Swipe through for insider insights! 🌟 #LifeatHotstar #InterviewTips #TechCareers #disneyplushotstar

Very helpful tips

Building the Right Solution – Notifications to Minimize User Search Time for Content [Disney+ Hotstar: Week 7, Opportunity Mapping to Solution Execution] In this exciting journey toward optimizing Disney+ Hotstar, we've reached a critical stage: Module 8, Assignment 6: Building the Right Solution. After thorough opportunity mapping and prioritization, we’re zeroing in on personalized notifications to enhance user experience and reduce search fatigue. What Have We Accomplished So Far? - Identified Key User Journeys: Each user persona flows through phases—from en-route viewers with quick decisions to wanderers struggling with content overload. - Mapped Opportunities Using Eisenhower Matrix: Prioritized areas with maximum impact, like notifications and adaptive recommendations. - Competitive Analysis: Addressed table stakes and strategic differentiators in the Indian streaming market. - Company Constraints: Evaluated timelines, technology, and resources for optimal execution. This Week’s Mission – Personalized Notifications We’re diving deep into curated, personalized, event-based, and creative notifications to ensure users receive content at the right moment. Key triggers like user inactivity, unfinished series, or event reminders will make the platform sticky and engaging. This approach keeps user engagement high without overwhelming viewers. With clear objectives and a MoSCoW framework for prioritization, we are crafting a precise notification system designed to minimize search time and enhance viewer retention. Onward to the next milestone! Let’s keep pushing the boundaries to make Disney+ Hotstar stand out even more in this competitive landscape. If you're reading this from Disney+ Hotstar's team—we're on a mission to help elevate your platform to the next level. Let’s connect and make it happen! Disney+ Hotstar #ProductManagement #OpportunityMapping #Streaming #OTT #UserExperience #DisneyPlusHotstar #Notifications

#latepost I had the chance to catch up on the fantastic session led by Anshumani Ruddra hosted by The Product Folks on Problem Solving! Despite being on vacation when the live event took place, I'm glad that I didn't miss this enlightening experience. ✨ Anshumani was remarkably open and honest while sharing his experiences and priceless wisdom. During the session, I learned about the obstacles Hotstar and Practo encountered in their journey to enhance user experience and increase retention rates. 📘 The comprehensive session delved into various problem statements and demonstrated how solutions were derived using key metrics to tackle these concerns. 🚀 Anshumani has presented an interesting challenge, which I'll be posting about soon. Stay tuned! #productmanagement #InsurjowithTPF

Sharing some pointers on how to ace your next technical interview. Have a look. #hiring #recruitment #tech #interviews

Live Problem Solving Workshop Magic with Anshumani Ruddra, Google's Product Leader🚀 Here's the scoop: Case 1: Disney+ Hotstar's Engagement Home Run🏏 Ever wondered how Disney+ Hotstar became the pre-COVID era MVP of cricket streaming? From breaking the internet with record-breaking live viewers to turning a 17-second delay into a user experience delight, we uncovered the playbook. 💡 Key Takeaway: When life gives you delays, make 'Back to the Future' moments! Case 2: Practo's Power User Revelation👩⚕️ Practo wasn't just playing doctor; they were on a mission to diagnose their power user. Turns out, the heart of their user base beats in the hands of primary caregivers in urban households. Yes, we're talking about the superhero moms, wives and daughters 💡 Key Takeaway: Finding your product's "Saffola Moment" can redefine your user engagement strategy. Even beyond the cases, we learned a lot. From doing things that don’t scale to utilizing data at scale to identify patterns, everything we learnt is in the notes below (ik it's long, but I had to include all the insights)✨ Want to take a dig at these case studies? Let's connect! 💬 #InsurjowithTPF #ProductManagement The Product Folks Suhas Motwani Aditya Mohanty