viv griffiths’ Post

🚨 New Brandy Podcast Episode 🚨 I’ve spent dozens of hours researching trust over the years. I’ve also written about 20,000+ words(so far) on trust to help bring myself clarity and articulate thoughts about the magic of trust. Our 24th episode of Brandy is all about trust and what makes brands trustworthy. Exploring both the psychology and economics of trust that make our world go round. (Podcast link in comments ⬇️ ) We discuss the importance of trust in business and how trust works when it comes to growing your brand. Is your brand trustworthy? Cheers! #brand #marketing #trust #branding #business #strategy #retail #cx

What does the future of packaging look like? While no one has a definite answer, Nikki Daniels, founder of The Capsule Brand Co, discusses what she thinks the packaging landscape will look like in the future on the Unboxed Podcast. As the market changes and continues to grow, brands will need to focus more on the depth of their relationships with their customers and building lasting loyalty. Through creating transparency and consistency with their products and packaging, brands can build their reputation among consumers. Listen to what Nikki had to say about the future on the Unboxed Podcast by listening on Spotify or watching it on YouTube! Spotify: https://lnkd.in/dDgSUKwa YouTube: https://lnkd.in/eiVYzgXJ #merchantboxes #unboxed #unboxedpodcast #podcast #brand #future #futureofbranding #branding #consumer #consumertrust #transparency #packaging #custompackaging #custom #thecapsulebrandco #consistency #brandconsistency

Does your brand’s packaging have the power to stop your audience in their tracks? Packaging is more than just a container—it’s a canvas for your brand’s story. It’s a tangible, sensory experience that can captivate your audience, communicate your brand's uniqueness, and even convert them into loyal customers. Think about it—when someone picks up your product, does every angle of the packaging intrigue, engage, and connect with them? Brands like Apple and Glossier know this secret. They use every inch of their packaging to create a memorable experience, turning their products into icons. In this reposted episode of The Unified Brand Podcast, we talked with Mark Christou, founder of ROOK/NYC, an agency specializing in packaging design for disruptive brands. Mark shares insights on how to create packaging that not only stands out on the shelf but also forges a connection with your audience. Listen to Episode 81 of The Unified Brand Podcast from the archive to discover how to create packaging that sets your brand apart. - https://lnkd.in/ewmDyxks #PackagingDesign #BrandExperience #BrandingTips #CreativeStrategy  #StandOutBrand 

📈 Branding isn't just about logos and slogans—it's about the value you deliver. 💼 Scott Lundt highlights how even small businesses can leverage their brand to drive revenue. 🌟 Whether it's a local shop or a global corporation, your brand's impact on consumer decisions is reflected in your bottom line. 💰 Listen to our latest Napkin Numbers podcast episode for more on this topic https://bit.ly/3UN7IQE #BrandValue #BusinessSuccess #ConsumerBehavior #RevenueGrowth

PODCAST | In My Humble Opinion...more brand experiences should be buyable Amanda Farmer, Chief Executive Officer of LeSHOP, and I like a chat. Thankfully, they're not normally recorded. Last week, we made an exception for The Marketing Society to explore how the traditional marketing funnel is transforming, why brand equity and commercial performance go hand in hand, and how companies can create seamless shopping experiences across multiple touch points. Take a listen to the full podcast here: https://lnkd.in/easdDrZW

That scented McDonald's billboard got us thinking: how else can brands use their distinctive brand assets? 🍟💭 Swipe through to discover the different types of assets our team would love to see more brands having fun with! 👇 Don't forget to let us know your favourites in the comments 🖋️    Learn more about the formulas behind the most successful distinctive brand assets on the latest episode of The Brief podcast now: https://lnkd.in/eKpwjbVm   #Branding #BrandAssets #DistinctiveBrandAssets

Ready to Future-Proof Your Brand? 🤔 Hey CEOs and Directors! 🎯 Ever wondered how to make your brand future-ready? In today’s fast-paced world, staying relevant is a challenge. But fear not! Mitch Duckler is here to guide you. 🌟 👉 Purpose matters. 👉 Consumers care. 👉 Generation shift is real. “Defining a Future-Ready Brand” is more crucial now than ever. Do you know where to start? Let’s dive into it! 🏊♂️ Tune in to my latest podcast episode with Mitch Duckler on "Jonny Ross Fractional CMO." 🎙️ This snippet is just the beginning. 📈 Full podcast link in the comments! 💬 #PurposeMatters #ConsumerCare #GenerationShift #DefineYourBrand #FutureReady #MarketingStrategies #Branding #FractionalCMO 💬 What's your take? How are you preparing your brand for the future? Let’s discuss!

Track early... but track better. 💪 Want to stay ahead of your competitors? Then you need to understand the importance of early tracking. In one of our podcast episodes, we discussed this in detail, sharing how setting up your tracking today is critical, as we've seen with brands we work with. With proper tracking, they can see where users come from, what they do, and what they buy. It's easy and affordable with the right tools. You get to know your user's journey inside out—from first click to lifetime value. Don't wait until the last minute before a big event like BFCM. Get those tracking systems in place today for a smoother, smarter approach. Stay ahead of your competitors. Listen to the full podcast episode now: https://lnkd.in/gfekCr9Y . . . . . . #Emotive #EmotiveSMS #SMSMarketing #TextMarketing #Pixel #FirstPartyData #Cookieless #DTC #Ecom #Ecommerce #Personalization

In this week’s episode of the E-commerce Toolbox podcast, I had the pleasure of speaking with Kelly Goetsch, Chief Strategy Officer at commercetools. According to Kelly: “Brands are not just selling products; they're selling an experience, and there's a loyalty component there." Kelly highlighted how today's consumers seek more than just a transaction. they desire a connection. This includes everything from the look and feel of a brand’s presence to behind-the-scenes glimpses and even meeting the designers. Customization options are increasingly significant, allowing brands to create memorable and emotional engagements. Listen to this weeks episode and explore how brands are redefining their engagement strategies: 👉 Apple: https://apple.co/3Yo8llp 👉 Spotify: https://spoti.fi/3zOqmAd #Ecommerce #CustomerExperience #BrandEngagement #CommerceInnovation #KellyGoetsch #commercetools

Go fast, Don't suck. Not typically the best approach when launching a new brand. Truth is, good brands never rely on luck, they are calculated, methodical and strategic. Listen in to our latest stoke sesh on the fundamentals of brand strategy!