These are all great points being made. If you are looking further to tap into measures closer to the patient then maybe it includes encouraging patients to share their ongoing symptoms/ QoL in clinical discussions. Sometimes the clinical data and the reality of what the patient is experiencing does not marry up. If HCPs include PRO data in consultations then they will start to see if the management/medical strategies are positive impacting outcomes. This will also provide the current and accurate information needed for treatment decisions and knowledge sharing between peers. Maybe that will then also support medical's continued value? Thoughts? #DaSH-Global #medicalaffairs
More than ever, HCPs and KOLs are looking to medical teams to be their partners in achieving the best patient outcome - providing current information to support treatment decisions, patient discussions, and peer-to-peer knowledge sharing. Learn more from Dr. Christoph Bug, MD, PhD, MBA about how measuring medical impact can help advance patient outcomes in this issue of MSL Journal. https://lnkd.in/eVv-etW7 #medicalaffairs #lifesciences
