Marketing and Growth Strategist, operating at intersection of Consumer, Creativity, Digital and Technology.
Did you know this about Cadbury? Cadbury was founded in 1824 in Birmingham, England, by John Cadbury. Dairy Milk chocolate, which was launched in 1905, used a higher proportion of milk in the recipe than rival products. This year the Mondelez brand Cadbury completed 200 years of its existence. This campaign by Mondelēz International in celebration of 200 years of the #Cadbury brand stands out for the same reason to me. Generosity = Cadbury, brand messaging conveyed effortlessly. Also, the element that the brand has stood for through the centuries is communicated to its audience brilliantly. The ideas that may seem simple are more powerful than the rest. #marketing #advertising #FMCG #storytelling #branding #strategy
