As someone who works closely with SaaS companies, I see firsthand how crucial market intelligence is in shaping pricing strategies. This report highlights key insights that can make a real difference for SaaS businesses.

Align value to what you are offering and price it right. One of the most important aspects of evaluating a business is its pricing power. In simpler terms, the impact pricing can create on aspects like enhancing the revenue and improving customer satisfaction. According to a recent study, a minimal 1% improvement in pricing can lead to 11.1% increase in Net revenue retention (NRR). SaaS companies with best in class net revenue retention typically have sophisticated pricing strategies including value based pricing and hybrid pricing models. High net revenue retention rates due to optimum pricing strategies lead to customer satisfaction and loyalty, leading to sustainable growth.  To shed some light on the correlation between pricing design and net revenue retention, we are delighted to host Steven Forth, Cofounder and CEO at Ibbaka. Steven is an expert in segmentation, targeting, revenue models and pricing. He will be joined by Saurabh, my Cofounder and CTO at Zenskar who is equally passionate about the subject of pricing. Here are the topics that we plan to touch upon: 1. Understanding NRR, its significance and impact on business valuation. 2. Exploring value-based and hybrid pricing models. 3. How leading SaaS companies optimize their pricing to maximize net revenue retention. 4. Practical tips to enhance your pricing strategy and boost net revenue retention. Join us on June 26, 2024 at 3:00 PM (ET) and be a part of the webinar followed by an open ended discussion. Find the link to register in the comments below. #Webinar #Finance #CFO #PricingStrategies #NetRevenueRetention

Discover how to use discounting as a lever to close deals, boost revenue, and dominate your market. Our recent masterclass unveiled powerful strategies to supercharge growth. Here are the highlights 👇 Discounting: A Tool for Flexibility and Value ➡ Price differentiation without compromising product value ➡ Positions your company as a strategic partner, not just a vendor ➡ Enhances customer relationships and boosts sales success Strategic Discount Planning Prevents Value Erosion ➡ Set target prices with anticipated discounts in mind ➡ Implement strategic discount tiers across customer segments ➡ Maintain value while empowering your sales team Controlling Discounts: Rules, Incentives, and Enablers ➡ Establish clear guidelines to prevent over-discounting ➡ Implement dynamic deal scoring and sales kickers ➡ Equip your team with data and negotiation skills Ready to revolutionize your SaaS pricing with strategic discounting? Join our free community, The Cube, for immediate access to the masterclass recording, slides, and our exclusive Multi-Year Discount Calculator. https://lnkd.in/eAA6UxEH #SaaS #PricingStrategy #Discounting #SalesEnablement

Hear how one of our #SaaS clients, Salsify, gained better #DataInsights into their #sales forecasts, opportunities, #revenue, budgets (and more!) by implementing our Domo all-in-one solution. #ActionableInsights #BusinessIntelligence

Founders and early teams: There are ways to understand how exactly to price your products that don't involve just documenting the churn after implementing your latest pricing strategy.

🤔 What is tiered pricing? A strategy where businesses offer multiple price points, with each tier including specific benefits and features. We break down Tiered Pricing into three types: 1️⃣ Feature-Based Tiers Different price points based on included features. Perfect for customers seeking flexibility. 2️⃣ Volume Discount Tiers The more you buy or use, the cheaper it gets per unit. Ideal for scaling and retention. 3️⃣ Fixed Tier Models Set packages with no in-between options, encouraging higher customer commitments. Advantages of Tiered Pricing: 😃 Segmentation & Revenue: Capture more revenue by catering to diverse needs. 😃 Scalability & Upselling: Start small, then grow with your customers. 😃 Perceived Value: Justify higher prices by showcasing premium features. 😃 Flexibility & Retention: Offer downgrade options to reduce churn. But tiered pricing can be tricky! Complexity, customer confusion, and differentiation challenges are common hurdles. Let James Wood, Head of Product at m3ter explain more! 👇🏻 #pricing #saas

💰 Pricing Your IT Product: The Right Strategy for Success 💰 Pricing your IT product isn't just about numbers; it's a strategic decision that can make or break your success in the market. The right pricing strategy aligns with your value proposition, resonates with your target audience, and drives sustainable revenue growth. 🤔 Choosing the Right Pricing Strategy: * Value-Based Pricing: Focus on the value your product brings to customers rather than just the cost of production. This strategy is ideal for innovative products that solve significant pain points. * Competitive Pricing: Align your pricing with competitors to ensure you're not underpriced or overpriced. This can be effective in established markets with clear price expectations. * Cost-Plus Pricing: Add a markup to your production costs to ensure profitability. This is a straightforward approach, but it may not fully capture the value your product delivers. * Freemium Pricing: Offer a basic version of your product for free, then charge for premium features or upgrades. This can attract a wider audience and encourage upgrades over time. * Tiered Pricing: Offer different pricing tiers with varying features and benefits to cater to different customer segments. This allows you to maximize revenue by capturing different levels of customer willingness to pay. 🔑 Factors to Consider: * Target Market: Understand your customers' budget constraints and willingness to pay. * Value Proposition: What unique benefits does your product offer? Price accordingly. * Competitor Landscape: Research your competitors' pricing to ensure you're competitive. * Costs: Consider your development, marketing, and operational costs to ensure profitability. * Revenue Goals: Set realistic revenue targets and choose a pricing strategy that supports them. 💡 Pricing is a Dynamic Process: Remember, your pricing strategy isn't set in stone. Monitor market trends, customer feedback, and competitor actions, and adjust your pricing as needed to stay competitive and maximize revenue. 🤝 Let's Discuss: What pricing strategy have you found most effective for your IT product? Share your insights and experiences in the comments below! #ITPricing #PricingStrategy #ValueBasedPricing #SaaS #TechStartup

💡 Product-Led Growth (PLG) is revolutionizing the SaaS industry. It’s no longer just about how you sell, but about ensuring your product is indispensable – the key to survival in today’s competitive market. 📘 "Product-Led Growth: How to Build a Product That Sells Itself" by Wes Bush is a compelling read for anyone looking to dive deeper into PLG strategies. 🚀 Embrace the PLG approach to transform your users into advocates, reduce your customer acquisition costs, and increase lifetime value. 💬 Have you seen success with product-led strategies? Let's discuss the impact of PLG on your business! #ProductLedGrowth #SaaS #Innovation #BusinessStrategy #WebBush #GrowthHacking #SaaSMarketing #PLG #SoftwareAsAService #TechTrends #Disruption #BusinessSurvival Grenoble Ecole de Management Hubert Kratiroff Michael Kehinde khalifa B. Yassine Aniba Omar Nouradi Yahya ARROUB DOUAA BENDOUMOU Oumaima Regragui

Is cost per acquisition (CPA) consistent across industries like SaaS, FMCG, or service-based businesses? In this video, we break down how CPA differs depending on your target market, business model, and industry type. Whether it's a product-based company or a service-driven business, understanding these differences is crucial for optimizing your marketing spend and driving conversions. 💡📊 🎥 Watch the full video on YouTube here: https://lnkd.in/g-Q9jKc9 #pepidigital #bogar.ai #digitalimpact #marketing #digitalmarketing #businessgrowth #salesfunnel #leadgeneration #marketingstrategy #businessstrategy #marketingtips #businessadvice #industryinsights #CPA #costperacquisition #marketingmetrics #marketinganalytics #industrybenchmark #saas #FMCG #servicebasedbusiness #marketingspend #conversions #watchnow

Major retailers are ditching their OMS SaaS platforms. Why? We’ll give you a hint. To own the power of fulfillment data – the secret weapon reshaping conversions for online and offline sales. Dive into the future of retail with Chap Achen in the newest episode of “Outside the OMS Box.” #OutsideWithChap #Retail #OrderManagement #OMS