Vokal reposted this
Mid-market PE backed brands have an unbelievable opportunity for growth. → Focus on growth & ROI. Campaigns should have a clear direct or indirect impact on growth. → Digital is a core strategy, not just one aspect. → Hire digital talent from startups. They’re more creative & ROI focused. → Create an experimental culture. Iterations & speed always wins. If you believe the future is digital & AI, then this is the best bet on strategy moving forward.
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