Volantio’s Post

For the 1st time in flight safety instructions are so creatively presented.

I was genuinely tickled to see this, a delightful manifestation of the rebirth of Air India masked as a prosaic air safety video. I love so many things about it - the pride in India’s dizzying array of regional cultures, the seamless fusing of humanity and technology (India’s current brand) and the faultless technical execution of the video. Imagine how long-term Air India employees feel after so many years of dismal mismanagement prior to the Tata acquisition. The biggest airplane orders in history, a deft restructuring, a complete top-to-bottom rebrand and now world-class messaging such as this. This is an object lesson in how to do a really big turnaround the right way.

If you're thinking of flying to Naples LIRN this summer, know that it might end up like that pizza in the picture. You'll spend a lot of time eating/planning, but it will become increasingly clear that there's just no parking or slots in Naples. 1500 movements for the whole year for BA/GA flights? 🤌 (note: they'd burn through that in Nice just with the F1 Grand Prix and the film festival, leaving nothing for the Yacht Show... 😀 ) We'll see if the reopening of Salerno LIRI helps improve the situation at least a little. #absjets #absjetsOCC #businessaviation #flightplanning #flightsupport #gabasummer2024

A clever #communicationstrategy is the best way to get someone’s attention!!

As a Bharatanatyam and Kathak dancer myself it is so heartwarming to see diverse dance forms take the art of storytelling up a notch. A idea that was culminated to explain the importance of safety precautions in an aircraft has been well addressed. From a psychologist’s perpective this is an interesting approach on how movement and art are so deeply associated with humans. Symbols and body language to express one’s emotions are constantly being developed. From heiroglyphics and rock carvings we have moved into a tech savy world where we have circular yellow icons called emoticons that help communicate one’s emotions. I couldn’t help but ponder upon the importance of art being a medium of facilitation of thought processes. We have corporate meetings wherein graphs and colours are used to define particular statistics of a certain project. Can we also strive to have an environment where employees use colours, charts, and other media to define their thoughts and feelings, to tell a story, and to pause and mindfully wind themselves back into the world of hustle culture that refers to employees as the roles they contribute to? I believe that such exercises would help in the holistic growth of an employee and the organisation. I would love to understand different opinions from experts in the field and other professionals on the same! #organizationalculture #diversity #holisticgrowth #workplacewellness #futureofwork

Flight safety videos are boring on most flights. The small change will entertain the passengers with better attention. Presenting Air India's new In-flight Safety Video, inspired by the rich and traditional classical dance of India.

When was the last time you used your creativity as a magic wand to leave a lasting impact on your audience and stakeholders? 🪄 Last week, I had the pleasure of flying with Air India and came across this masterpiece of creativity: "Safety Mudras - Inflight Safety Video". This is an inflight safety instruction video inspired by story telling through Indian Classical dances including Bharatnatyam, Odissi, Ghoomar etc. It effectively communicates safety instructions to the passengers while celebrating India's rich culture, heritage and tourism. Kudos to the Air India Limited team for their innovative approach! ❤️ Some take away from this video - there is nothing new under the sun, and you need not be afraid to draw inspiration from the world around you to become a little more creative at thought, a little more effective in communication and a little more impactful with your ideas. 🌞 Remember, nothing is truly original and there's always a pinch of inspiration from elsewhere. So, take a walk outside, listen to a new podcast, or read a book on a topic you know nothing about. You never know where your next great idea might come from! #creativity #inspiration #impactfulideas

Safety First. Especially at height

𝘽𝒓𝙖𝒗𝙤 𝙈𝑨𝙃𝑨𝙍𝑨𝙅𝑨... Air India Limited. 🤝 The new Air India ad film portraying Indian classical dance and folk art forms as a medium of storytelling and instructions for in-flight safety is a creative and innovative approach to communicating essential safety information while celebrating India's rich cultural heritage. Here are some of the value propositions that you will find when you watch the video. 1. 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻: The use of Indian classical dance and folk art forms is captivating and holds the viewer's attention from start to finish. This ensures that passengers are more likely to pay attention to the safety instructions, increasing overall compliance and awareness. 2. 𝗖𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗣𝗿𝗶𝗱𝗲: The ad instills a sense of pride and identity among Indian passengers by showcasing their cultural heritage in a modern and innovative way. It serves as a powerful reminder of the beauty and richness of Indian traditions, fostering a sense of connection with the airline. 3. 𝗚𝗹𝗼𝗯𝗮𝗹 𝗔𝗽𝗽𝗲𝗮𝗹: While rooted in Indian culture, the ad has global appeal and can resonate with passengers from diverse backgrounds. It showcases India's cultural diversity in a way that is universally relatable and can enhance the overall passenger experience for travelers from around the world. 4. 𝗠𝗲𝗺𝗼𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆: The ad's unique approach ensures that it stands out in the minds of viewers, making it more memorable than traditional safety videos. Passengers are more likely to recall the safety instructions when presented in a visually stunning and culturally meaningful manner. 5. 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗕𝗿𝗮𝗻𝗱 𝗣𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻: By associating safety and service with India's rich cultural heritage, the ad enhances Air India's brand perception as a forward-thinking and culturally aware airline. It reinforces the idea that flying with Air India is not just a journey but an opportunity to experience the beauty and diversity of India. Overall, the Air India ad leveraging Indian classical dance and folk art forms for in-flight safety is a brilliant example of combining cultural authenticity with practical safety messaging. It has the potential to leave a lasting impact on viewers while strengthening the airline's brand identity.

It is so nice presentation and unique approach