Should ICC follow the F1 route?
With ICC hosting Men's T20 World Cup in the United States, I have high hopes that it can make inroads in the lucrative market.
Formula1 racing had the similar ambitions, as it was mostly stuck with Europe and Middle East.
A few years back, F1 took a few major steps to draw some relevance with USA audience..
👉 Launched a series on Netflix to educate about the sport and gained new fans.
👉 Started hosting more races in the States, most recent addition is the Las Vegas Grand Prix.
👉 F1 is still trying to get an America team on the grid, as this will really get the fans going.
ICC has been on the same route, and we recently witnessed an All starts tournament in the States.
What ICC should do next - How about a Netflix series on cricket?
I believe if done the right way, it can help gain a larger audience and make the sport even more famous.
PS, how crazy was Bumrah's bowling last night? 😃
#icc #cricket #worldcup #formulaone
Great campaign. Congrats! Football is just everywhere. Sorry, we mean soccer 😉 ⚽