Bright mornings, vibrant wildflowers, lush greenery, and tranquil lakes reflecting the endless light - welcome to the magic of a Swedish summer! A few weeks ago, we invited global lifestyle media and content creators to our hometown Gothenburg to fully immerse themselves in a traditional Swedish midsummer celebration. They experienced firsthand how the Scandinavian lifestyle influences our car designs and learned more about how we work with recycled materials to become a circular business by 2040. They were also among the first to drive our Model Year 2025 electric and plug-in hybrid car lineup in the beautiful Swedish landscapes. What are your summer plans?
Specialist in LinkedIn Media Management, Archivist/ Project Consultant for the Ministry of Planning and Budget
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