Voodoo Doughnut’s Post

Some really interesting thoughts on the year ahead from business leaders around the world at We Are Social Some of the key themes - the fun is coming back to digital, old habits are being broken and some of the tactics previously thought of as one-offs innovations are shifting to always on budgets.

STR leaders to follow - created by in depth research by Wheelhouse who will make 2024 list ? Thanks Wheelhouse for including me in this amazing list of STR leaders. https://lnkd.in/eAj52G2k

After two subdued cycles of Olympics for marketers, Paris 2024 offers brands an anticipated audience of 4 billion. While consumers of the games are dedicated and engaged, they are also diverse and fragmented, so targeting and customization are key. 🎾⚽🤸♀️ "What's really important is understanding where that brand's audiences are consuming." #paris2024 #personalization #brandmarketing

Solo Stove’s viral Snoop Dogg partnership fails to spark up sales Solo Stove's strategic partnership with Snoop Dogg initially sparked viral interest but failed to meet sales expectations. The company's foray into celebrity endorsement, though creative, led to a dip in revenue, resulting in a change in leadership. The lesson here for e-commerce leaders is clear: aligning with a celebrity whose brand lacks a clear connection to the outdoors may miss the mark with the core customer base. The story highlights the importance of maintaining a strong brand-product association and understanding your audience for sustained growth. #MarketingInsights #EcommerceLeadership https://lnkd.in/eKb6_X4u

"Retail media is relevancy meets reach meets conversion." Jacquelyn Baker, CEO at Omnicom Commerce offers a deep dive on the transformation of the retail media industry in Rokt's Beet.TV Leadership Series. Watch her video and read more insights on our blog ↓

Great summary on complex sales! Thanks for the insights! #trust #problemsolving #leadership Just finished the course “Sales: Closing a Complex Sale” by Jeff Bloomfield! Check it out: https://lnkd.in/eA_ka4fb #saleseffectiveness.

We are passionate about continuous improvement, especially in fostering inclusive leadership. That's why we value client feedback. Here's a recent testimonial that highlights the impact of our inclusive approach. Ready to unlock the power of inclusive leadership? Contact us today to discuss your strategic planning or leadership development needs. #strategicplanning #influenceothers #influencerstategy #strategicpartner #influencers #influenceskills #secretsofinfluence #howtoinfluence #getfocused

Check out our new guide on social media strategies for future success! 📊📚 SocialMedia.org surveyed industry leaders to bring you the latest insights on executive thought leadership, paid social media, social listening, employee advocacy, influencers, and more. On top of that, I had a great time working on the design to wrap up these insights in one convenient bundle. Check out our guide for all the social media leadership insights! 💡👉 https://wom.us/4bAVNvI #socialmedia #strategy #2024planning #SMORG

"How've you let people know about what you're doing?" I hear this from my clients, my mentors, my friends, even social influencers. It's easy to think marketing means just yelling, bragging, and pushing your ‘value proposition’ everywhere. You might think the job is just to tell everyone our story. Get a PR company, copywriter, ghostwriter, run LI ads, post like crazy on social media. It seems super important - agitating even. But that's not how things really work. Not since TV started fading out years ago. Ideas that get around do it by word of mouth, not by shouting from rooftops. When we make something people really want to talk about, remarkable things unfold. Remarkable denotes something worth remarking about. Over the last 90 days on here (and I mention this as an uptick stat), there's been 172,621 impressions and 1,843 profile visits. It's all about the interplay between Map & Territory - it's all about you. Program details here: https://eur.cvent.me/v1L94 #procurement #sustainability #culture #change #Romania

You're B2B. You’re not selling an impulse buy; you’re showcasing expertise, problem-solving, and thought leadership. The people influencing your target audience aren’t ‘influencers’ in the traditional sense. They're industry experts, analysts, keynote speakers, and seasoned business leaders who offer insights and solutions. So... ready to shift your perspective on 'influencer marketing'? Head to the link in the comments for the full scoop 👇