WBC 2024 Analysis - Fresh from the Press: Milk Course Highlights
Colombia 🇨🇴 is not only the favorite origin for the espresso course but also for the milk course.
Looking back to WBC 2017, also in South Korea 🇰🇷, the sensory score sheet has changed dramatically. While the espresso course remains the most important point bringer, it has lost a bit of its dominance, with the milk beverage gaining in importance. This shift reflects the reality in busy coffee shops, where about 70-80% of beverages are milk-based.
Additionally, six out of the seven finalists employed methods to reduce water content in their milk, including evaporation, cryodecication, and freeze distillation.
While Patrik Rolf incorporated just 10% coconut milk in the previous year, this year's competitors embraced these alternatives more boldly. The Irish contestant utilized 50% oat milk, while our new World Barista Champion, Mikael Jasin, blended 40% dairy milk alternatives—20% cashew and 20% oat milk.
Dairy milk alternatives dominated the 2024 WBC Finals, signaling a significant shift in milk beverage trends. Here's a breakdown of the dairy milk alternatives used:
🥇Mikael 🇮🇩: 40% (20% cashew and 20% oat milk)
🥈Jack 🇦🇺: 10% coconut 🌴
🥉Taka 🇯🇵: rice 🌾 milk 🥛
⚡️Honoka 🇳🇿: 10% almond milk
⚡️Ian 🇮🇪: 50% oat milk
⚡️Zjevaun 🇳🇱: 10% coconut 🥥
Last year, Boram Um, the 2023 World Barista Champion, introduced the concept of milk as a gateway for new customers with dessert-like beverages. This year, Mikael Jasin echoed this sentiment with his focus on "smaller, dessert-like milk beverages."
Stay tuned for more updates and insights from #WBC2024.
#milk #dairymilkalternatives #cappucino #latte #flatwhite #coffeetrends #innovation
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