Voyager’s Post

What did you miss in May? The first in our brand new series 🤩 Each month I’ll be sharing a round up of What’s in and What’s out in the creative industries for Confessions of a Creative! What was your most memorable campaign or creative industry update from May? Share yours in the comments. #creativecareers #personalbranding #newgrads #freelancing

From AD controversy to bringing iconic film locations to life 🗞 May was jam-packed with creative industry news. We share What's In + What's Out in the creative world every Wednesday in our Confessions of Creative newsletter (Sign up via the comments 🔗 ) . Here's a round-up of last month's top stories. What's your favourite creative industry news from May? Let us know in the comments 👇 #creativecampaigns #creativenews #creativejobs #marketingcampaigns #marketinginsights

Today is National Scream Day...apparently! Obviously not a day devised around the classic Slasher film, but a good opportunity nonetheless to segue to a reminder to trust your instincts and don't being afraid to go with something unexpected - this is precisely what Wes Craven did. It is reflected by most of the cast of Scream that in 1995 when pre production started, Wes Craven hadn't scored a "hit" film in many years, despite being at the wheel of classics such as A Nightmare On Elm Street and The Hills Have Eyes. The production was considered somewhat minor, the script was and still is incredible, Drew Barrymore was the lead name in the cast, the face on the posters...her character was killed off in the first 15 minutes. This was a bombshell for audiences. This in a nutshell is instinctive direction which has sparked a legacy for the film where viewers today cannot experience the impact of this creative decision the same way viewers in the cinema in 1996 did - the viewer landscape and expectation is different, as is the impact BUT the effectiveness and context of the decision within the narrative of Scream remains the same. Now think how you can apply that to your business through video. Think of how brands have done that in their campaigns through the years, consider the "retrospective" factor but how these decisions have become staples or at least "stapled" to the brands. This is mega effective with a water tight concept - make your customers lock on with a campaign they don't expect, boldly delivered. DM me to chat more about this if you're interested! #nationalscreamday #creativereflection #script #brand #campaign

Popart Films lurks in the shadows, much like your favorite charming serial killer from those binge-worthy shows, ready to spring into action for your business. We’re not just about creating buzz; we’re about bringing all those sultry ad dollars back into your embrace, making your success our next thrilling conquest. And speaking of bringing sexy back, we promise not to pull a Justin Timberlake on you - unless bringing sexy back involves reviving your brand’s appeal, in which case, we’re totally on board. 😉 Let’s make your brand the next big hit - no strings attached (sorry, JT, we had to!). #PopartFilms #MarketingMagic #BringingSexyBackToBrands

Remember how I posted about a ‘viral’ reel about a week ago? 🫣 Well…I’ve got better news. If 7 days ago, this video reached 400K views… NOW IT’S AT 3 MILLION!! 🔥 Dropping another MIL in just days, cannot be more shocked by the traction of this reel! People find it funny, relatable, controversial AND engaging! 😜 Road to 4 M? 😉 #cineworld #marketing #socialmediamarketing #instagramreels #instagrammarketing #reels #viralpost

Some takeaways from today's Wide Shot newsletter about the business of Hollywood: - Know your audience, market your movie accordingly (hello, 'Longlegs!') and don't make it a 'feathered fish.' - Box office is still down 16% from last year, but is on the mend from the writers' and actors' strikes. - Don't blame older moviegoers when your movie bombs! - Redbox was in even worse shape than we thought. #hollywood #entertainmentindustry #marketing

Its time for another Featurette Friday.. and this time its eerily awesome! Scared you're not up to speed on the fall movie slate? That's where our partner, What’s Trending, has you covered! Check out the chilling new releases covered by Shira Lazar in a special Spooktacular edition of our Front and Center preshow segment. Your brand can sponsor creative preshow content just like this one on our screens nationwide! #FrontAndCenter #CinemaMagic #Smile2 #Terrifier3

Fun to Deliver Growth: “If you want to pick the fruit you have to water the tree”...while the blog is focused on the advertising world there is so much relevance to the challenges facing the #cinema sector, where there is and will continue to be a drip feed of negative news and a suppression of film marketing (but not by all). "Because you can’t research fun, you can’t do a case study about fun, you can’t show fun on the P&L. Fun doesn’t work as a rational argument, so we (but not all) don’t do it" Those who do fun well, will continue to reap the rewards and it will define reported financial results. Marathon not a Sprint to Recovery. #leisurepropertyESS Dave Trott Blog Link: https://lnkd.in/e3tHVHqK

Solo Stove ran a really good commercial, which quickly resulted in the ouster of its CEO, and frustration over a lack of increase in sales. CeraVe is doing something similar with Michael Cera. The difference? They're also running hard-working focus group-vetted (I'm guessing) spots concurrently. CeraVe understands the difference between a brand film and one that moves product, and they also understand the importance of each and how they complement one another. I'm not knocking Solo Stove. They were brave to make the Snoop Dogg film. But it's imperative to know what you're getting and how to set expectations. #marketing #advertising #creative #film #viralmarketing #tv

Tomorrow, our CEO Karen Stacey will be speaking at Adwanted Events' The Future of Audio and Entertainment, on how #Barbenheimer rewrote the marketing strategy. Chaired by The Media Leader's Maria Iu, Karen will discuss why #Barbie and #Oppenheimer were not one-offs for cinema goers, how #cinema is winning the #attention battle, and will dig into some of the impressive stats that #media buyers and planners should be aware of. #Cinema #Advertising #CinemaAdvertising #StartWithCinema #FOAE