VPlayed’s Post

#FASTCHANNELS are DEFLATED - #QUITFAST - Kapang has now pioneered the term COMO (Content Monetization), a content and broadcaster-centric revenue model that collectively monetizes content and live television through ad-funded, subscription, pay-per-view, or hybrid models. The relaunch of Kapang's CTV platform, fully powered by COMO, offers a self-contained ad-tech and content delivery stack, providing at least two-thirds of gross revenues to content owners and broadcasters. #quitfast #adtech #programmatic #ctv #fastchannels #broadcasting #streamingmedia #streamingtv READ ALL ABOUT IT - https://lnkd.in/eDFSE9NS

#QUITFAST is a trend that is taking hold at an ironic pace. Check out Kapang COMO, the way to earn real revenues from content monetization and linear broadcasting. #streamingmedia #fastchannels #quitfast

📺TV Industry Urges MIB to Exclude OTT Platforms from Broadcasting Bill. 🤔 Concerns Raised: - The Indian Broadcasting and Digital Foundation (IBDF), representing TV broadcasters like Star, Viacom 18, and Times Television Network, urges the Ministry of Information and Broadcasting (MIB) to exclude OTT platforms like Netflix and Amazon Prime Video from the Broadcasting Services (Regulation) Bill 2023. 📡 Key Points: - IBDF argues that TV broadcasting and OTT platforms are distinct, using different mediums and business models. - TV broadcasting relies on satellite and distribution platform operators, offering content for public viewing. In contrast, OTT platforms provide non-linear, on-demand content on internet-based platforms. - The IBDF emphasizes that a universal regulatory approach might be counterproductive and regressive. 📅 Background: - The MIB introduced the draft Broadcasting Services (Regulation) Bill, 2023, in November last year to replace the Cable Television Networks (Regulation) Act. - The bill aims to regulate OTT platforms, which are currently under the purview of the IT Act, 2000.    💡 Proposed Changes: - The draft bill proposes a three-tier regulatory structure for content regulation, including content evaluation committees (CECs). - Only content approved by CECs would be eligible for broadcast on TV channels and OTT platforms. 🤯 Concerns Raised by IBDF: - IBDF expresses concerns about potential content censorship on broadcasting platforms due to the mandate for CECs, which could restrict freedom of speech and expression. - Urges the bill to champion constitutional guarantees of freedom of speech and expression, ensuring broadcasting remains a tool for widespread dissemination of information, education, and entertainment. #TVIndustry #OTTPlatforms #BroadcastingBill #Regulation #IBDF #StartUpNews #BusinessNews #MicroShots #NewsUpdates

Kapang has now pioneered the term COMO (Content Monetization), a content and broadcaster-centric revenue model that collectively monetizes content and live television through ad-funded, subscription, pay-per-view, or hybrid models. The relaunch of Kapang's CTV platform, fully powered by COMO, offers a self-contained ad-tech and content delivery stack, providing at least two-thirds of gross revenues to content owners and broadcasters. #quitfast #adtech #programmatic #ctv #fastchannels #broadcasting #streamingmedia #streamingtv READ ALL ABOUT IT - https://lnkd.in/eDFSE9NS

Check out the comparison of FAST, COMO and YouTube with this easy to track revenue chart from #Kapang :- #fastchannels #fast #contentstrategy #ctv #mipcom #streamingmedia

MIB @*Highly Regulated ( TV ) Vs Non-Regulated ( OTT) : OTT currently has ZERO Regulations & Restrictions. There is No restriction on the Content (eg : Adult Content) or on Pricing (Pay TV channels are often Provided Free on OTT)* *On the other hand, Cable TV and DTH distribution is Highly Regulated, with Strict Curbs on Prices, Content, and even Bundling* *The Unequal Regulations Between OTT & Digital Cable TV / DTH Would badly affect the Cable TV & DTH distribution business, affecting all LCOs / MSOs / DTH

Kapang has now pioneered the term COMO (Content Monetization), a content and broadcaster-centric revenue model that collectively monetizes content and live television through ad-funded, subscription, pay-per-view, or hybrid models. The relaunch of Kapang's CTV platform, fully powered by COMO, offers a self-contained ad-tech and content delivery stack, providing at least two-thirds of gross revenues to content owners and broadcasters. #quitfast #adtech #programmatic #ctv #fastchannels #broadcasting #streamingmedia #streamingtv READ ALL ABOUT IT - https://lnkd.in/eDFSE9NS

Short video series, like those on TikTok, have seen immense popularity in China and globally, transforming entertainment and social interaction. This trend offers significant opportunities for new OTT (Over-The-Top) entrants in India. Here’s a look at how Indian OTT players can leverage this trend and its advantages: Learn more at 👉 https://lnkd.in/g-bQKnkg #OTT #ShortVideo #DigitalContent #Entertainment #India #Innovation #SocialMedia #ContentCreation #VideoMarketing #MobileFirst #OTT #Broadcasting #Streaming #DigitalTransformation #mogi #MediaInnovation #TechTrends #ContentStrategy #TechSolutions #DigitalMedia #Scalability #mogi #mogiio #VideoStreaming #StreamingServices #OTTPlatform #VideoMarketing #StreamingSolutions #ContentCreator #VideoOnDemand #VOD #OnlineStreaming #ContentDistribution #WhitelabelOTT #VideoOnDemandPlatforms #LiveStreamingPlatforms #OTTDevelopment #LiveStreamingSolutions #VODPlatformProviders #OTTPlatformProviders #WhiteLabelOTT #VideoStreamingSolutions #vodservices #livestreaming

Interesting and important piece that talks to the effectiveness of TV, which should be in combination with, and not in replaced by VOD.

Addressing the Pain Points in CTV FAST Channels: How Kapang is Revolutionizing the Industry Connected TV (CTV) and Free Ad-Supported Streaming TV (FAST) channels have become increasingly popular, offering viewers a wide array of content without the need for a subscription. However, despite their growing audience, content creators and broadcasters face significant challenges that make the FAST business model less viable. Here, we explore three major pain points in the CTV FAST ecosystem and how Kapang is addressing them to create a more sustainable and profitable platform for content studios and broadcasters. https://lnkd.in/ebYeYqCZ