Veronika Sonsev’s Post

How was your night? 🤔 I was lucky enough to spend my evening at Le Pavilion for dinner in New York, with a fantastic group of go-to-market leaders! A huge thanks to Sangram Vajre, Karthiga Ratnam (GTM Partners), Alex Olley (Reachdesk), and the Demandbase team for hosting such a dynamic, and valuable gathering. The key takeaways that resonated with me: 1. The foundation of an effective GTM strategy lies in your executive team's commitment and culture. 2. Hearing about the innovative approaches my peers are taking in their GTM strategies was incredibly inspiring, offering actionable insights to apply in my own work. 3. Networking isn't just about making connections; it's about fostering mutually beneficial relationships and supporting each other's growth. 4. Partnerships and ecosystems remain one of the crucial drivers of strategy, revenue, and growth. Collaborating with the right partners can open new avenues and amplify success. 5. A lot of us need to use AI to move quicker to reduce slow manual data and process issues. Bonus: you can always find at least three British folks sharing a table, some even sharing the same name! 👏🏻 Looking forward to continuing these conversations, because who doesn't like talking about GTM, right?! #CMO #Leadership #Partnerships John Common Angela Earl David Greenberger Carol Howley Dawn Poulos

Most companies struggle with describing how they are different. 🧐 On our most recent LinkedIn Live, Robin Daniels explained when it comes to finding the space where your company stands out, especially in the crowded B2B market, there is a crossroads - to create your brand around a new category or enter an existing one. So what should you do? 🤔 While both paths are challenging, creating a new category can be a strategic way to inspire and differentiate the company's vision, whereas entering an existing category requires competing directly with pre-established leaders. For more of Robin’s tips for rebranding success, check out the blog post down below 👇 #B2Bmarketing #Rebranding #Strategy

Winning in an existing category is hard. Creating a new category is hard. They are different kinds of hard but make no mistake but are hard. I’ve tried. Here are some thoughts on it. #success #growth

Fueling your concepts to become market leaders! 💡🔥 Let’s turn your vision into industry-shaping powerhouses. #MarketLeaders #ConceptToReality #InnovativeGrowth #CreativeExcellence #VisionaryBranding #TransformativeSuccess

📣 For senior leaders at CPG and Food & Bev companies: Do you know how your most important retail customers feel about working with your organization, and how that translates to prospects for growth? We do. 💭 Want to learn how retailers benchmark your organization’s partnership, execution, reputation and vision, and how to grow from where you are? Message me here. Business depends on partnerships. The best partners depend on AGI. #BetterTogether #CustomerEngagement

There's an alarmed reaction, whenever people find out the average tenure for a CMO is only 18 months. The blame game begins. Most say it's the CEO, CMO, or CRO's fault. Kyle Lacy believes CMOs need to build staying power. On October 1st, at SalesIntel.io's annual summit, Kyle will lead a workshop where he teaches other marketing leaders how to build specific strategies to gain a seat at the proverbial table. He will discuss the 5 ways to position yourself as a market leader, from revenue alignment to owning a pipeline/revenue number. RSVP to Kyle's session & See full agenda -> https://hubs.ly/Q02J1qDD0 #marketing #cmo #marketingleadership #b2bmarketing

Almost all businesses now realize that Omni Channel is the ultimate truth for sustainable growth. Consumer businesses that have been online only are transforming, and so are offline only ones. My colleague Shruti Ingale shares some insights from our day to day conversations with founders, CEOs and leadership talent on what kind of #Ecommerce leader is required to kickstart and scale an offline brand's digital journey. For more such content and insights follow us Game Room.

Announcing New Dates! 📣 Distribution leaders, make 2024 the year to get the best return ever from your digital sales transformation with more valuable leads and faster sales cycles! Register for this upcoming 5-Module Virtual Workshop Series and put the tools in place in your company to: ✅ Align Sales and Marketing ✅ Segment your Audience ✅ Communicate Your Value ✅ Leverage Your Technology for Greater ROI ✅ Fast-track Moving Cold MQLs to Hot SQLs This program is a roll-up-your-sleeves, get-it-done-style series for senior leadership in distribution, and it begins on January 30. Get your distribution on the right track in 2024. Enrollment is limited to 10 people, so be sure to register soon. https://lnkd.in/g5yuVZAR #distributionsalesandmarketing #digitalsalesandmarketing #distributors #digitalsalestransformation #digitaltransformation #salesenablement #thedigitaldistributor

The Now isn’t the time to be contemplating if you need a brand as a sales leader. The truth is that you need a personal brand and a strong online presence. That’s why I’m excited to have 💥Sybil Stewart, the brand positioning queen herself, as one of our speakers at The Sales Leadership Hour. Don’t miss the opportunity to learn: – Why building a personal brand is important in sales – Effective strategies for crafting a compelling online presence and authority – How you can leverage social media for thought leadership and lead generation Join our amazing speakers at The Sales Leadership Hour to learn effective strategies to help you build a profitable and strong personal brand. P.S. Repost and invite others to take advantage of this priceless opportunity. Link to register is in the comment section. #QueenofSales  #salesprofessionals #womenleaders #socialselling #digitalsales #techsales

One of the most difficult things about executing a go-to-market strategy is getting agreement across the leadership team that it is the right strategy. And agreeing on the Ideal Customer Profile (ICP) is no exception. Doug Bell, Fractional CMO & Partner at Chief Outsiders, shares actionable advice for how to get the entire team on board. The earlier you involve everyone in the process and make them feel part of the process, the easier your path to go-to-market execution will be. #themoreyouknow 🌈 ⭐ #digitalmarketing #b2bmarketing