W Talent Group’s Post

An excellent model for a 10-year vision. Can't help but succeed mightily when striving for that level of strategic innovation.

Many artists set goals such as obtaining a record deal, being featured on editorial playlists, or securing sync deals… but these outcomes are largely beyond your control. Even if you do everything right, your chances of achieving those goals are still very limited. It is better to set goals related to the steps you can take to enhance your chances of success, rather than focusing solely on the desired outcomes. What are the things that when you do them will increase your chances of obtaining a record deal, sync deal, or editorial placement? Set your goals around those things. Instead of saying, "my goal this year is to get a sync deal," you should say, "my goal this year is to reach out and pitch my music to 100 sync publishers." This shift in perspective allows for greater control. Focusing your energy on the things you can actually control, will always be a winning strategy. #music #musicbusiness #musicindustry #musicians

One of today's major problems and how to make it better. #FutureOfMusic #SupportArtists #MusicIndustry #ArtistRights #MusicInnovation #SpotifyAlternatives #SustainableMusic #MusicExperience #DigitalMusic #ArtistSupport #FairMusic #MusicCommunity #CreativeEconomy #EthicalMusic #MusicRevolution #IndependentArtists #MusicRights #CreativeFuture #MusicEcosystem #EmpowerArtists

Super useful comparison from Remi Brand showing how music and TV face both similar and nuanced workforce challenges when it comes to progressing people from Global Ethnic Majority, Disabled and Working Class groups. Also women just aren't staying in senior roles in either sector. Lots of dots to be joined in how both sectors can learn from each other and put in place consistent strategies to support and nurture their creative talent 💡

Penske Media now owns or has invested in these media companies covering music and entertainment: - Variety - The Hollywood Reporter - Billboard - Rolling Stone - VIBE - Deadline - Music Business Worldwide - Sportico - Luminate - Sportico - SXSW - Gold Derby - Dick Clark Productions, and dozens of others. How have the acquisitions shaped these companies? How does this impact the coverage and the industries they cover? Pros and cons? Where would these businesses be as standalone entities? We covered all that and more in our latest episode of Trapital, "Why Penske Bought All The Media Companies." I'm joined by Bill Werde, former Billboard editorial director and author of Full Rate No Cap newsletter. You can listen to the episode here: https://lnkd.in/evmGNs_v What are your thoughts on Penske Media's strategy?

The music industry has always thrived on creativity, talent, and deep connections to the art form. Traditionally, music executives were former artists or producers or individuals with a deep passion for music who understood the creative process. However, more non-music professionals are now stepping into executive roles, which raises concerns about the future. Running a music label isn’t like running a typical business. Music is emotional and cultural, not just a product. Non-music executives often focus on short-term profits, undervaluing the artist's journey and pushing for quick-hit trends. This mentality can lead to homogenized, shallow music that prioritizes streaming metrics over artistry. Music has historically been at the heart of cultural movements, but when leaders prioritize marketability over creativity, the industry risks becoming a conveyor belt of manufactured content. While business acumen is vital, balance is key. The best executives are those who appreciate both the business and artistic sides of the industry. As the industry evolves, we must ensure leadership understands and respects the creative process. This is essential for keeping the music industry a place where artists can thrive, inspire, and drive culture forward. #my2cents #musicbusiness #musicexecutives

Sabrina Carpenter has taken the music world by storm, with her recent chart-topping hits and collaborations with industry giants like Taylor Swift and Barry Keoghan. But what does her success mean for the future of the music industry? Variety’s latest feature dives deep into her journey and the factors contributing to her meteoric rise. Read the full article to explore how Sabrina Carpenter is shaping the future of music: https://lnkd.in/grr9p4Tq How W Talent Group Supports Emerging Talent: • Spotting Potential Early: Just as Sabrina Carpenter was recognized for her potential early on, we identify emerging talent in the music industry, ensuring they have the support and opportunities to succeed. • Tailored Career Development: We work closely with artists to develop personalized career paths that align with their long-term goals, helping them navigate the complexities of the entertainment industry. • Building Lasting Relationships: Our commitment to building strong, enduring relationships with our clients means that we’re with you every step of the way, from your first hit to your next big collaboration. At W Talent Group, we’re not just about finding talent—we’re about nurturing it and helping it thrive in an ever-changing industry. 📧 Have questions? Reach out to our President and CEO, Matthew E. Wallack, at mattw@wtalentgroup.com. #WTalentGroup #SabrinaCarpenter #MusicIndustry #TalentDevelopment #EntertainmentRecruitment #VarietyFeature

The Reality of the Music Industry, It’s a Battle for Every Inch. The music industry is brutal. It’s a constant grind, and every step forward feels like a fight. For every opportunity, there are a hundred others fighting for the same spot. Talent alone isn’t enough. You need grit, persistence, and a team that believes in you just as much as you believe in yourself. I’ve seen how tough the competition can be—venues flooded with talent, endless auditions, and the pressure to stay relevant. Yet, through all the challenges, one thing stands clear: You can’t do this alone. To all the fellow musicians, managers, producers, and creatives out there, how have you built your path in such a competitive industry? I’m looking to connect with those who are in the trenches, who understand the hustle and want to build something great together. Let’s share our stories, support each other, and build a team that rises above the noise. Drop a comment if you’re ready to push through the challenges together! #MusicIndustry #Teamwork #Collaboration #MusicJourney #CreativeCommunity

This could be a controversial take depending on who you talk to. I believe to get the most out our music brands you need to think beyond the music. The most successful musicians whether indie or major aren't betting on their music only. Streaming can get you exposure but for 99% of artists it won't translate to financial success. Thus, we have to put our eggs into different baskets. Whether it's merchandise, events, sync, podcasting, brand deals, etc. We all who are building our brands need to remember that we're a business. Let's be frank and pragmatic. I feel we have to put our biases aside and look at thr bigger picture. Music is a catalyst for newer opportunities and byproducts. Starting a music brand involves calculated risk. You only mitigated when you invest into other things that can make it flourish long term. #musicbusiness #musicindustry #musicians ##musicsupervisors