Waldencast’s Post

✨ We’re excited to share this feature on Milk Makeup’s journey by BeautyMatter, following a fantastic interview with our co-founder and COO, Dianna Ruth. This article delves into the heart of Milk Makeup, exploring our origins at NYC’s Milk Studios, and highlighting how creativity and innovation are embedded in our DNA. Since our launch in 2016, we’ve been pushing boundaries with vegan, clean formulas, bold colorways, and gender-neutral packaging—setting trends before they hit the mainstream. Our brand’s success story, from Sephora’s shelves to a global community of over 2.6 million Instagram followers, is a testament to our relentless focus on innovation and inclusivity. Dianna shares insights into our product development process, the challenges of staying ahead of the curve, and the importance of staying true to our values. Whether it’s our iconic Cooling Water Jelly Tints with a 60,000-person waitlist or our continued expansion in the UK with Boots, Milk Makeup is all about creating products that resonate with every individual. As we continue to evolve and grow, our mission remains the same: to build a brand that champions individual expression, embraces innovation, and stays deeply connected to our community. 🌱💄 A huge thank you to BeautyMatter for this incredible feature and a shoutout to our amazing COO, @Dianna Ruth, for such a powerful interview and for always being the driving force behind Milk Makeup's core values, both in our products and our brand representation. Mazdack Rassi, Zanna Roberts Rassi, GEORGIE GREVILLE, @Dianna Ruth, Jessica Blanco, @Melissa Melillo, Kali Perez, Jamilah S, Hannah Fitch, Zemirah H., Olivia Borrill, Hee Suk Kim, Sarah Tustin, Esther Jung, Sabrina Benmoha, Bozena Kapalka, Camille Hall, Alexandra Roche, Douglas Kroboth, Joseph Cusenza, Heather Gronski Check out BeautyMatter’s full article to discover more about our evolution, our products, and what’s next for Milk Makeup! https://lnkd.in/eDhiE2Hu