Waldon’s Post

📣 Marketing and social impact intersect in a powerful way, offering companies the opportunity to promote their brand while simultaneously making a positive difference in society. By aligning marketing efforts with social causes, businesses can leverage their influence and resources to address pressing issues, such as environmental sustainability, social justice, or community development. #SocialImpact #brands #worldwide https://lnkd.in/d_iv4Jkw

For anyone that missed our presentation on brand activism at the Future Leap Network conference last month, we've compiled all of our research and thoughts into the article linked below 🤟🏻 Issy Cheung and I both grew up in Bristol. Anyone familiar with the city will know that Bristol has seen its fair share of protest and activism over the years. This has influenced our mindset and appreciation for more direct forms of action when it comes to campaigning for social and environmental justice. From a creative perspective, we’re also blessed to have had some truly incredible and controversial artists call Bristol their home over the years. One of my stand out memories as a teenager was making tea for Banksy as he painted the ‘Mild Mild West’ mural on the building next to our record shop Subway on Stokes Croft in 1999. An image which was created in response to violent behaviour by the authorities at unlicensed music events here in the city (which we obviously had nothing to do with). From all of our research and conversations, it's clear that brands, businesses and founders can use their positions of influence to inspire positive change. If you're interested to learn more then check out the blog through the link below. We'd love to know more about your own personal experience and opinions on the subject. Feel free to leave comments or reach out directly for a chat. What is brand activism? And are businesses doing enough: https://lnkd.in/e4MVP-9m #BrandActivism #BrandStrategy #BrandIdentity #Awareness #Trust #Visibility #SouthWest #SocialImpact #SustainableBusiness #CorporateResponsibility

A fun morning at TMW's event on 'What's moving the nation?' The headline message is that brands need to stop with the Hero Complex. Be less Kevin (and his Field of Dreams), and be more Jen (Jennifer Lawrence in the title role of Joy and the story of her success). Essentially, brands take a back seat, listen to people and react with greater speed, transparency and courage. The research echoed what we saw in our survey of 1000 gen z / gen alpha - in that the struggle is real (really concerned about cost of living, NHS, racism etc) and less emphasis on ESG than we may have thought. So how should brands move away from trying to be the hero? Here's three to savour from the TMW team: Elevating unexpected behaviours - and the EOS shaving brand was brilliantly showcased, where the brand reacted to a TikToker (Carly Joy) who advocated for the brand to “bless your f--kin cooch” and saw a massive spike in sales. Embracing radical transparency - great to hear from Who Gives A Crap about successes and failures, and treating those two imposters the same. Love the brand (I'm a subscriber) - and great to hear it gives 50% of profits to water and sanitation causes. Empower meaningful communities - Youth Beyond Borders (YBB) showed how you can do this brilliantly; but you can't simply rely on sentiment analysis and other such data, you've got to be out there nurturing the communities. Special thanks to the three speakers - Olivia Wedderburn, David Titman and Lorenzo Saidi (and TMW) - for an enlightening morning. And if anyone wants to know how to take these same principles into your workforce and culture - and create the same sense of belonging and advocacy, get in touch.

Struggling to set your brand apart? Embracing CSR isn't just good ethics—it's a powerful branding move. Brands like Patagonia and Ben & Jerry’s showcase that aligning with social causes can build trust, foster loyalty, and create an unforgettable brand identity. #marketinginsights

We've done some soul searching. We decided that we're tired of working for brands who don't care! In over 9 years of business we are focusing our efforts on working with the most rewarding clients, those who have a vision of a better world that we can participate in. We believe there is a future in caring and that's what were investing in. We've adopted this outlook and memorialized it in this post on our website "A MANIFESTO FOR BRANDS WHO CARE". Do you believe in the power of caring? What does your brand care about? https://lnkd.in/gPSCCU5m #MKTNG #ForBrandsWhoCare #caring #branding #brandposition

As we close in on 10 years in business we're taking a look at what is working and what types of clients we want to continue serving in the future. Turns out the common thread between our favorite clients and projects is CARING. ❤️ What does that mean? We put our thoughts on the subject into this Manifesto for Brands Who Care. https://lnkd.in/g-H8zfN6

Unlock unforgettable moments and foster lasting connections with our curated corporate experience gift boxes. Elevate your gifting game beyond the ordinary, and give the gift of memories that resonate long after the box is opened. Because in a world filled with things, experiences are the true treasures. Discover the art of meaningful giving today! ⛳ #CorporateGifting #ExperienceGifts #MemorableConnections

How My Two Years of #BrandManagement Has Changed Me. 1.🔍 Finding the #RightFit: The right brands do exist, and it's essential to align with the products/services, and companies that resonate with your #values and #needs. 2.🧐 Seeing #BeyondTheSurface: I've learned to differentiate between genuine products/services and the flashy tricks of #advertising. My decisions are now grounded in substance rather than just appeal. 3.💡#ImpactOnLifestyle: My #shoppinghabits have changed significantly. I now see how brands influence our #lifestyle choices, and I make more mindful decisions. 4. 🌱 #ValuesDriven Investing: Community and social responsibility have become non-negotiables for me. I'm drawn to brands that prioritize #environmental #sustainability 🌍 and #mentalhealth 🧠 support for both their internal teams and external stakeholders. #Brandmanagement #Sustainablebrands #Mentalhealthmatters #Canadianbusiness #Marketingstrategy #Shopsmart #Mindfulliving #Canadabrands #Environmentalsustainability #Brandevolution

Those who know me well know that I'm a big proponent of projects / ideas / choices that are the right answer to multiple questions. In my chat with Kathryn Coulter and Karl Yeh of Benevity's "The Social Impact Show", I talk about how this approach informs various choices I've made in work and life. The choice to be vegan or bike everywhere are the right answers to multiple questions. The decision to become #BCorp certified, embrace #employeeownership, and prioritize #sustainability are all also the right answers to multiple questions. When I come across opportunities like these in my work life, I pursue them because they allow me to multiply the positive effects of my limited work time. Why spend time doing something that's the best possible answer to one question when I can be doing something that's the right answer to multiple questions? This approach is also baked into Unwrapit's unique approach to corporate & event gifting... our team has created a solution for corporate and event gifting that we truly believe is the right answer to multiple questions. Questions like.. - How do we build strong #relationships in a digital-first world when the people we're trying to reach are all over the place? - How do we free up precious time and brain space while still sending a thoughtful gift to a large group of recipients on a special occasion? - How do we gather data and insights from a large group of recipients without losing the human touch? - How do we reduce our company or event's CO2 #emissions to ensure we're not saying one thing about the environment and then reverting to the old ways of doing things? Check out the full episode of The Social Impact Show for more thoughts on what how we're revolutionizing social impact with corporate gifting. Enjoy! 😀 🍿

It's interesting to see how many brands still overlook the power of conscious marketing in today's landscape. Many focus solely on product features without recognizing the significance of values in consumer decisions. Take Patagonia, for instance. They set themselves apart not just by selling outdoor gear but by committing 1% of their sales to environmental causes. This move has solidified their reputation as a leader in corporate responsibility, compelling consumers who care about sustainability to choose them over competitors. On the other hand, TOMS Shoes operates with a "One for One" model, donating a pair of shoes for every pair sold. This initiative has fostered a strong emotional connection with their audience, transforming casual buyers into loyal supporters who feel good about their purchases. The implications are clear: integrating ethical practices into your business isn't merely about making a statement—it's about forging deeper connections with your customers. Brands that align with their consumers’ values and priorities often enjoy enhanced loyalty and improved brand perception. Whether you're a startup or an established brand, consider how your mission aligns with conscious practices. Ask yourself: What values can we embody to not only enhance our image but also contribute positively to our community? Let's start a conversation! What conscious initiatives have you seen that made you feel more connected to a brand? 🤔