Wales Interactive’s Post

We’ve all been to those media events where you pay $5,000 for an 8x8 table and put your products on top of a tablecloth for reporters to look at. These events don’t really expose the media to the value of your products. So last year we created our own media event: Carve X. We invited about 50 reporters who got to play with our clients’ toys and games. People were riding our client’s electric scooters up and down the halls. Media loved it, saying they had never experienced something like that before. So this year, we did it again. With a twist, of course. We brought Carve X to Gen Con – the largest tabletop game convention in North America. Instead of being in the middle of the crowded show floor, we set up shop at a local restaurant just minutes from the convention center. We featured the latest games from brands including Upper Deck, Relatable, KessCo, Ultra PRO, Educational Insights, and more. With different gameplay stations set up throughout the venue, our 20+ media members could sit down and take in the essence of the games in a quiet, more relaxed setting. It was nothing short of a success and I’m proud of the team that made it happen – here’s to more Carve X in the future! #publicrelations #teamwork #partnership #mediarelations

In the electrifying yet nerve-wracking universe of live event production, a panel of industry experts -- including SXSW's Stephen Light, TED Conferences' Mina Sabet and esports superpower Electronic Arts (EA)'s Joseph Lynch -- open up about the rollercoaster of orchestrating events, where every success is a high-five and every hiccup feels like accidentally walking onstage in your underwear. It's a behind-the-scenes glimpse into an industry more challenging than playing hopscotch on a tightrope, with the need to satisfy both the in-room extroverts and the online introverts. It's like hosting a dinner party for thousands, where the guests range from tech geniuses to someone who just figured out how to unmute themselves on Zoom. https://lnkd.in/ghctExGt

Read our take on the main factors, news and regulations impacting the world of interactive entertainment in our Video Games Team's latest update, "Interactive Entertainment Insights", now available below. This edition includes how those in the video games sector can act on recent regulatory developments, 2024 predictions for the wider interactive entertainment industry, and a round-up of news and must-reads. If you would like to be added to our mailing list, please let Julian Ward know. https://lnkd.in/eXZCdxbh #videogames #interactiveentertainment #interactiveentertainmentinsights #gaming #digital #videogameslaw #digitallaw  Julian Ward - Andy Florence - Joshua Colby - Tiffany Chan

“Successful brands are those that align gaming with their identity and consumer behaviours, leveraging it to enhance or introduce new dynamics.” Unlocking the Power of Gaming: UM MENAT's Chief Product Officer, James Dutton, sheds light on the untapped potential for brands in the gaming world. From finding your unique gaming narrative to understanding the diverse gaming audience, and navigating the vast gaming landscape - James shares invaluable insights for brands looking to level up their game.  Read the article here => https://lnkd.in/d3G637Dp Campaign Middle East #GamingStrategy #BrandInnovation #UM #CampaignME #ThoughtLeadership

"At one time we couldn’t even get a major team here, because of our gambling. We were the gambling Mecca of the world, and they were afraid of that combination, but now that doesn’t make any difference anymore." Check out this interview with Claytee White about the Oral History Research Center's new Game On! project and learn how you can get involved!

🚀 Our co-founder Rachit Moti recently wrote a guest article in Licensing Magazine shedding light on the potential of licensing IP in the dynamic world of video games. 🎮✨ Rachit delves into how IPs can gain passive benefits from market trends, exploring the lucrative opportunities for game developers to integrate licensed IP into their gaming experiences. Curious to learn more? Check out Rachit's article in Licensing Magazine here: https://hubs.la/Q02rVyCQ0 #Gaming #Licensing #IP #IPIntegration #VideoGames #GameDevelopment #LicensingMagazine

Saudi Arabia is making waves in the video game industry, investing billions in companies like Nintendo and Activision Blizzard. The oil-rich nation's Public Investment Fund has already spent billions on gaming companies and esports organizations. While some gamers are uneasy about Saudi Arabia's influence, others see it as a smart business move. As the gaming industry continues to grow, it's likely we'll see even more Middle Eastern investments. #SaudiArabia #GamingIndustry #PublicInvestmentFund #Esports #VideoGames Saudi Money Makes a Big Splash in Video Games - The New York Times (nytimes.com)

Don't forget to join our upcoming webinar, "Connecting with the Media & Entertainment Community," to discover how global audiences are reshaping media habits. Learn how our empathetic research approach reveals deeper insights into TV, audio, and gaming trends. Don't miss out—register now and be part of the conversation on 20 August 2024 at 11am EDT | 4pm BST! Register here now! <https://lnkd.in/gC73VgW7 #MediaEntertainment #Webinar #KantarProfiles #CWP #EmpatheticResearch

If you run a loyalty program, it all starts with enrollment! Our webinar shows how to identify and convert more high value uncarded play.

Brand new sizzle reel from my work on 'Live on the Line.' Have interest in my services? Email me at noisyhuevos@gmail.com. When it comes to the gaming arts, I'm a jack of all trades -- TV/video, audio/radio, traditional text and social media. Energy and infotainment are the name of my game. Stay true to my genuine personality. Some examples ... #fantasyfootball #sportsbetting #sportsmedia #sportscontent