The start of a trend? Interesting statistics on the trend of US e-commerce based sales. Now, I have my own thoughts about the viability and appealability of their products to specific demographics. That being said, Columbia could be a harbinger (never get to use that word 😁) of things to come.
In a conference call with investors, Columbia Sportswear Company CEO Tim Boyle said the company reduced its 2023 full year guidance on inventory challenges, retailer caution, and looming product regulations. And he predicted tough conditions will continue into 2024. #outdoorrecreation #outdoorindustry
