Wallifornia’s Post

Are you heading to Athens Music Week next week 23 - 25 May? #ComeTogether will be there and we're ready to share the latest regarding our #digitalticketing solutions. In addition to digital ticketing and #NFTcollectibles we're also providing #NFTs with utilities. If you're not already familiar with this concept, at the simplest level they are NFTs that allow you to do something you couldn't without holding the NFT. This could be an enhanced #fanexperience for your #eventattendees or the combination of physical and digital rewards as an upgrade to your #eventtickets , just to name a few ideas. Learn about our #NFT case studies with top music artists such as #Hawk Lazaros Penteridis Co-founder, CEO and Stathis Mitskas Co-founder and CPO are looking forward to meeting with you during the event. Why not book a meeting now @ https://lnkd.in/dUN4udVV to learn more about how to supercharge your next live music event! #NFTticketing #eventicketing #liveevents #fanengagement #AMW24 https://lnkd.in/emJtDU8c

When you focus only on digital marketing, you miss the opportunity to interact with your customers and truly understand their needs. #ExperientialMarketing creates a unique brand experience that makes your products more memorable.

The Eras Tour final numbers are in: 💰 $2,077,618,725 in total ticket sales 👫 10,168,008 attendees 📈 About double the size of the next 2 biggest tours in history ↳ Coldplay, Music of the Spheres Tour, $1B and still counting ↳ Elton John, Farewell Yellow Brick Road Your, $939 million 🪑 Average seat cost of $204, 55.73% higher than the average industry standard of $131 across the top 100 global tours of 2023 ✈️ Concertgoers spent an average of $1,300 on travel, lodging, food and merchandise Truly incredible to see and think about these numbers. There is a slightly dark undercurrent to these figures, while they are soaring, other tours are being cancelled, and independent music venues are closing across the US, UK, and other markets. As an industry I hope we can continue to brainstorm on some potential solutions and options for indie rooms, and that fans will support them. I personally believe they are still so important to developing artists and local culture in general. (link to an article on this topic in the comments) Nevertheless, it is still pretty insane to see how well The Eras Tour actually did. The industry is growing, limits are being pushed and new records set, all an inspiring reminder on how powerful live music is and how much it can bring people together. #livemusic #musicindustry #musicdata

A new music festival in México has unveiled a line-up of exclusively female acts. Many campaigns have been putting the pressure on festival organisers to book more female artists and bands in recent years. One survey a couple years back noted women made up just a quarter of festival line-ups between 2020 and 2021. Now, HERA, a brand new festival taking place in México City in August 2024, has gone a step beyond booking MORE female acts — they’ve booked ONLY female acts! It would be an amazing idea to see come to fruition anywhere, but for the festival to be hosted in México, where prejudicial ‘machista’ attitudes still prevail in the shadows of creative industries, it’s especially thrilling to see. #EventMarketing #EventTrends #Events #EventProduction #EventProfs

Managing large public events such as the Parklife Music Festival present police forces with significant challenges. To ensure safety at these events, Greater Manchester Police (GMP) turns to the Axon Ecosystem, and leverages body-worn cameras (BWCs) with live-streaming capabilities to improve situational awareness and attendee safety. This case study explores the impact of body-worn camera technology on agency communication, debrief efficiency, and subject behaviour. ❝Technology is fundamental to UK policing now, and we make really good use of technology at this event to keep our staff safe and the people at the festival.❞ - Supt Phil Spurgeon, GMP Silver Commander, Parklife Music Festival ❝By integrating Axon body-worn camera feeds with other technologies, GMP enhances its ability to work seamlessly with other blue light agencies, ensuring a unified approach to event management.❞ ❝We will also use body-worn video as part of the debrief process after the operation. So we will look at the operation generally and use it to look at specific incidents that we need to understand in more detail.❞ - Supt Phil Spurgeon, GMP Silver Commander, Parklife Music Festival ❝Body-worn cameras absolutely help keep my staff safe on the ground. The fact that they’re wearing it can often have a calming effect on people. And if it doesn’t, it provides us with really good information and evidence about the bad things they’re doing.❞ - Supt Phil Spurgeon, GMP Silver Commander, Parklife Music Festival [ADVERTISEMENT FEATURE] https://lnkd.in/e-T6ZciF #lawenforcement #policing #police #technology #bodyworncameras #surveillance

Earlier this month we launched the NSW Contemporary Music Strategy.   The strategy is a 10-year roadmap dedicated to fortifying our state's vibrant music industry, and focuses on upskilling talent, enhancing industry conditions and infrastructure, and championing NSW music on both local and global stages.   By fostering a thriving music scene, we're not only enriching our cultural landscape but also contributing significantly to the NSW economy.   Join us in celebrating this milestone and check out some of the highlights from the launch event in the video below 👇 #NSWContemporaryMusicStrategy #SoundNSW #MusicIndustry #NSWGovernment #ContemporaryMusic #AustralianMusic 🎶 PEPTALK - Hey!

It’s Independent Venue Week - a celebration of independent music & arts venues and the people that own, run and work in them.    We spoke to Glenn Boulter, Artistic Director of Cumbria-based independent venue Full of Noises.    Boulter told us about how Independent Venue Week helps smaller venues feel more connected, giving them an opportunity to feel a part of something bigger. It also offers artistic freedom, giving them the opportunity to programme experimental music and performances.     Find out more about Independent Venue Week 👇  https://lnkd.in/ecmcwp3D    #IVW25 #NationalLottery30 National Lottery Promotions Unit  

Nas, a Grammy Award-winning artist, brings his label Mass Appeal to Pakistan by partnering with leading hip-hop talents Talha Anjum and Umair. This collaboration aims to amplify Pakistan’s dynamic urban music scene and expand Mass Appeal’s global footprint, connecting local artistry with international audiences. #southasianmusic #grammyawardwinning #nas #hiphop #representationmatters Source: Music Business Worldwide (MBW)

🎶 Exploring the Healing Power of Music 🎶 Did you know that music has the incredible ability to positively impact our health? Beyond just being a source of entertainment, it can also serve as a powerful tool for healing and well-being. #musictherapy #musicheals #jerseyci #FOLLOW #LEARN and #JOIN https://lnkd.in/gWt-e-Da

I’ve been an advisor to PulseJet for a while now and it’s been a blast. They have a clear vision for bringing music into #spatial/#vr/#immersive spaces and we’ve been working to get the word out (aka: #marketing). The first release is now up available on #oculus. We’re in early stages, but the marketing strategy is driven by the #Challenger mandates (thank you Julian Aldridge Aldridge for always pushing that idea into my brain). In particular, the concept of embracing your constraints. Each time I spoke with the three founders, I’d hear their frustration: they had no real way to *show* people the powerful, immersive experiences they were creating. We are going to do an in-person plan, but that’s hard to scale. That’s why we landed on a single-word strategic platform: #Indescribable. We simply can’t put the experience into words or images-on-a-screen. You can only experience it. The creative seed here is the beginning. We will focus ads not on the experience itself, but people’s *reaction* to it. Watch here and PulseJet for more. They are onto a good thing and VR is one of those huge bets the biggest names have made and content is the key to unlock growth.