Wallifornia’s Post

Festival Frenzy! The festival landscape has experienced significant transformation in 2024. This season saw an increased emphasis on engaging events sponsorships and brand activations that add value, all driven by advancements in technology, a focus on sustainability and a push for personalization. + 43% of festival goers say their main reason for visiting is experience ahead of music.  + 62% of festival goers say waste reduction is very important to them. + 53% of music fans are interested in more hybrid event models. Read the report I co-authored with my European colleague Zornitsa MILANOVA where we explore trends set to elevate the festival experience to new heights and consider how brands can leverage them! Download our full report to learn more and uncover how to leverage the latest trends to increase your event ROI: https://lnkd.in/eTE_RXE7

🎶 Tablets in the Cultural Sector – The Digital Revolution in Museums, Concerts, and Beyond Tablets have moved beyond the modern office – they are increasingly finding their place in cultural settings. In concerts, they replace traditional sheet music; in museums, they offer visitors interactive information and provide deeper insights into exhibitions. Flexible and versatile, tablets allow artists and cultural institutions to present information in dynamic, digital ways. However, to ensure long-term and secure use, specialized tablet stands are essential. Whether on stage, in exhibition halls, or at public information points, robust and adaptable stands keep devices stable, easily accessible, and protected from theft or damage. The right technology combined with high-quality stands enables the sustainable and secure integration of digital tools in cultural institutions—a small step that enhances cultural experiences for all generations. 🌍💡 https://lnkd.in/ehPiAzHD #DigitalCulture #TabletUsage #InnovativeTech #CultureAndTechnology #SecureUsage #DigitalTransformation #DURABLE #tablet #tabletholderTOUGH

📣 The Innovation Mapping of the European Music Sector (IMEMS) has started! This is our first *Call To Action* for #musictech innovators in Europe. We are going to create a comprehensive mapping of AI-powered solutions dedicated to Live Music and Music Export in Europe. We're looking for companies working on: 🚀 Developing new tools for venue management and artist circulation 🌍 Enhancing sustainability and audience engagement 🤝 Fostering collaboration between innovators and industry professionals If this sounds like you, then make sure to add your tool to the list! 👉 https://lnkd.in/ezsqSAyD Deadline: 31st January #IMEMS is supported by LIVEMX and led by Music Tech France, MusicTech Germany, and WISE - The Future Festival & Think Tank conference. #livemusic #musicexport #aimusic #musictech #innovation #europe

MaMA Music & Convention 𝐞𝐯𝐞𝐧𝐭 𝐢𝐧 𝐏𝐚𝐫𝐢𝐬: 𝐘𝐨𝐮𝐫 𝐠𝐨𝐥𝐝𝐞𝐧 𝐭𝐢𝐜𝐤𝐞𝐭 𝐭𝐨 𝐦𝐮𝐬𝐢𝐜 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬! 🎟️🎵 As we kick off this exciting week, let's talk about maximizing opportunities at industry events like MaMA Music & Convention in Paris. These gatherings are goldmines for networking, learning, and growing your music career. 🚀 Here's why events like MaMA matter: - Face-to-face networking with industry pros - Cutting-edge panels on streaming and music tech - Showcase opportunities for emerging artists - Chance to stay ahead of industry trends But attending isn't enough—you need a strategy: - Research attendees and plan your must-meet list - Prepare your elevator pitch (make it memorable!) - Bring business cards or a digital alternative - Follow up with new contacts within 48 hours Remember, success at these events isn't just about what you know, it's about who you connect with and how you leverage those connections. Are you attending MaMA or similar industry events? What's your networking strategy? Share below, and let's exchange tips! #MAMA2024 #MusicIndustry #NetworkingTips #MusicStreaming

🎉 Ready to meet the organizers of the biggest music, gaming, parenting, and sports events in Romania? On November 28, at iVent Vibe, you'll discover strategies, trends, and essential data that will define your success in 2025. 🚀 📌 What to expect? 🔹 Session 1: The organizers of major festivals reveal their plans and trends for the coming year. 🔹 Session 2: Top brands showcase memorable activations – inspiration for impactful strategies. 📊 Did you know? ➡️ 4 out of 10 Romanians (ages 18-65) plan to attend music festivals in Romania in 2025, with similar interest in sports events and even greater interest in cultural events. ➡️ The average ticket price is 314 RON, but it varies depending on the size and type of the event. ➡️ The top priorities for attendees are sound quality, safety measures, and cleanliness. ➡️ Sustainability is becoming more important: efficient waste management and reducing food waste are essential criteria, especially for women. ➡️ Brand activation visibility and participation grew in 2024: the highest spontaneous recall for an activation was 24%, with maximum participation hitting 62%. 💡 These insights, plus other useful research data for your strategy, are waiting for you to discover at iVent Vibe. 🔥 Come learn how to create unforgettable experiences and choose the right events for your success! 📢 Seats are limited! 📲 Reserve your spot now: https://lnkd.in/dAsjz_EG 💡 See you at iVent Vibe!

🎻 The Fyre Festival was meant to be a lavish music event promising luxury and unforgettable experiences, but it instead became infamous as one of the greatest scams in music history. Marketed as an unparalleled music festival in paradise, the event was riddled with logistical failures, lack of preparation, and deception, resulting in a catastrophic and highly publicized downfall. Attendees, expecting luxury accommodations and top-tier performances, found themselves in incomplete sites with inadequate facilities, leading to widespread public outrage and legal consequences for those involved. 🎶 In the classical music realm, embracing transparency and reliable operation is key to elevating event planning and execution, and this is where AI can make a transformative impact. AI can enhance guest experiences by using predictive analytics for crowd management, optimizing soundscapes personalized to different acoustic environments, and employing data-driven marketing strategies to authentically engage with audiences. Furthermore, AI can be integrated into ticketing platforms to prevent fraudulent activities and ensure seamless transactions, enhancing the integrity and trustworthiness of music events. 🚀 Join us in revolutionizing the classical music experience through the innovative power of AI! Engage with Symphony Stream Collective as we explore these cutting-edge applications to build a more immersive, transparent, and enjoyable journey in the world of orchestral music. Share your thoughts and ideas in the comments—let's collaborate and create exceptional experiences together! #ClassicalMusicRevolution #AIinMusic #InnovateMusic #SymphonyStream #MusicIntegrity #ExperienceEnhancement

Do LaB, Inc. is back with another incredible edition for 2025! 🪩 ✨ 🛸 This year Do LaB’s Lightning in a Bottle features an incredible roster—Underworld, John Summit, Four Tet, Jamie XX, and more. But it’s not really the names on the bill that set this festival apart . . . it’s the whole shabang. To me, the reason why Do LaB really stands out, and why its stood the test of time, is its commitment to creating an experience rather than merely a product. Ask anybody that's attended, and they'll tell you - Lightning In A Bottle is like a living, breathing ecosystem with art, music, and most importantly community. It's more like its own World than an event. Much like Electric Forest or even EDC Vegas, Lightning in a Bottle is proof that you don't need to have the biggest lineup to succeed as a music festival. Just look at the trouble festivals like Coachella and Bonnaroo have had selling tickets in past years. And that's to say nothing about the myriad festivals that have been shut down for good. It's not really about the size of your lineup, as it is the uniqueness of your experience. A carefully curated lineup paired with visionary artistic production and immersive experiences can cultivate a devoted community. It’s not about headliners—it’s about creating a world people can lose themselves in. Do LaB’s history of transforming spaces, whether its their stage at Coachella or their own festival LiB, has been their strength through the years. They know who they are. It’s these DIY roots, elevated into high-concept experiences, that have catapulted them into being one of the best festivals in the country. What sets Lightning in a Bottle and similar festivals apart is that they put art and audience experience first. A solid lineup is great, but the atmosphere, creativity, and attention to detail are what build lifelong fans. What do you think? #LightningInABottle #DoLaB #FestivalCulture #ImmersiveExperiences #MusicFestival #Underworld #CreativeProduction #FestivalCommunity #EDCVegas #ElectricForest

Huge news: Your First Million LIVE partners w/SXSW! I won't get into how much sponsorship opportunity has been lost the past 2 months when it comes to the upward mobility of the underestimated, making it nearly impossible to put on a YFML 2025 event. But I will say that just like always, we're making lemonade out of lemons. And SXSW is an absolute game-changer in this journey. There are 2 big announcements: 1) I'm Speaking at SXSW 2025 and You're Invited! Exact date and time within the March 7-11, 2025 timeframe TBA. If you've never been to SXSW, it is an incredible opportunity to network and learn. The featured stage I'm on holds ~700 audience members. I'll see you there! (If you're going, email me at ARLAN@BackstageCapital.com. I may have something for you.) 2) I'm Thrilled to Share Big News About YFML’s Future! We’re excited to announce that we plan to bring the full Your First Million LIVE (YFML) experience to SXSW (South by Southwest) in 2026! Collaborating with SXSW, a global nexus for innovation, music, film, and technology, will amplify the reach and transformative impact of YFML as we align with one of the world’s most renowned festivals. In turn, the ~2,000 attendees of our YFML Year 1 and others will bring a wealth of opportunity to SXSW. If you were there, you know what I mean! While Your First Million LIVE will not host an official event in 2025, we’re using this time to prepare for an extraordinary experience in 2026. There will also be lots of in-person opportunities for connection around the U.S. and beyond in 2025. Those include Rachel Rodgers' ROI Summit, SXSW 2025, Lesbians Who Tech, and more. (If you have an event and you want to be on this list, leave a comment.) Why the Pause in 2025? Our Year 1 event was unforgettable! We’ve made the intentional decision to take 2025 to focus on planning and delivering an even more expansive and impactful Your First Million LIVE event in 2026. This pause gives us the time and resources to refine every detail, ensuring that 2026 is worth the wait. For those unfamiliar, SXSW (South by Southwest) is a global gathering of leaders, creatives, and change makers across industries. In 2024, it attracted more than 300,000 people! Its blend of innovation and connection aligns perfectly with YFML’s mission, and we’re thrilled about this epic partnership as we build toward the future. We’re so grateful for our incredible community. We can’t wait to share this next chapter with you! -Arlan

🌟 A̳ ̳N̳e̳w̳ ̳E̳r̳a̳ ̳f̳o̳r̳ ̳C̳o̳n̳c̳e̳r̳t̳s̳ ̳i̳n̳ ̳I̳n̳d̳i̳a̳:̳ ̳T̳h̳e̳ ̳P̳o̳w̳e̳r̳ ̳o̳f̳ ̳I̳n̳n̳o̳v̳a̳t̳i̳o̳n̳ 🎶 As I reflect on my experiences attending concerts, I’m reminded of a particular night when I stood in a sea of fans, all united by the electrifying energy of live music. Yet, beneath that joy lies a challenge: the struggle for genuine fans to secure tickets without falling prey to opportunistic resellers. With 𝙄𝙣𝙙𝙞𝙖'𝙨 𝙘𝙤𝙣𝙘𝙚𝙧𝙩 𝙚𝙘𝙤𝙣𝙤𝙢𝙮 𝙥𝙧𝙤𝙟𝙚𝙘𝙩𝙚𝙙 𝙩𝙤 𝙧𝙚𝙖𝙘𝙝 ₹10,000 𝙘𝙧𝙤𝙧𝙚𝙨 𝙗𝙮 2025, the need for a robust ticketing system has never been more urgent. An 𝙀𝙔 𝙧𝙚𝙥𝙤𝙧𝙩 states that the number of concerts with over 5,000 attendees is expected to hit 300 by 2025—50% more than in 2018! Additionally, 𝗰𝗼𝗻𝗰𝗲𝗿𝘁 𝗿𝗲𝘃𝗲𝗻𝘂𝗲𝘀 𝗮𝗿𝗲 𝗮𝗻𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗲𝗱 𝘁𝗼 𝗷𝘂𝗺𝗽 𝘁𝗼 ₹𝟭,𝟬𝟬𝟬 𝗰𝗿𝗼𝗿𝗲𝘀, 𝗿𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗻𝗴 𝗮 𝟮𝟱% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗳𝗿𝗼𝗺 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗳𝗶𝗴𝘂𝗿𝗲𝘀. However, nearly 30% of tickets for major events are sold through scalpers, leaving many dedicated fans frustrated. The infamous ticket scams that have plagued major concerts, like 🅲🅾🅻🅳🅿🅻🅰🆈'🆂 recent tour where tickets sold out in mere minutes, highlight this pressing issue. Imagine a world where event organizers have greater control, ensuring tickets go directly to those who cherish the experience, not those seeking profit. 𝐄𝐧𝐭𝐞𝐫 𝐍𝐅𝐓𝐬—a revolutionary tool for ticketing that offers transparency and security. NFTs enable fans to verify ticket authenticity, reducing scams and ensuring access for genuine supporters. For now, many of us may find ourselves watching artists like Coldplay from afar. But with advancements in technology and fairer practices, the dream of experiencing live music in person could soon be within reach. Let’s embrace these changes and advocate for a future where every fan has a fair shot at the music they love. After all, the magic of live performances is something no one should miss out on. 🎤✨ #ConcertEconomy #Innovation #NFTs #LiveMusic #FairTicketing #FutureOfEvents #coldplay #india #coldplay2024

Today, Julia Hartz, co-founder, CEO, and executive board chair of Eventbrite, and Stephen Parker, executive director of NIVA - National Independent Venue Association, shared a Billboard guest column, "Face the Music: The Time to Support the Fans First Act Is Now." Together, they outline why this moment is critical for the live event industry… The #FansFirstAct is more than just legislation; it's a movement towards transparency, fairness, and respect for fans, artists, and venues alike. By supporting this bipartisan bill, we can eliminate deceptive ticketing practices, ban speculative sales, and ensure that live experiences are enjoyable and accessible for everyone. This isn't just about tickets—it's about preserving the thrill and connection that live events provide. Join us in urging Congress to pass this vital legislation and restore integrity to live entertainment. Read more about the importance of this act and how it benefits the whole community: https://lnkd.in/gPH4j4j8