Don't let your survey participants get stuck in a loop 🔁 Save them from the brink of boredom by reading our latest research into the impact of repetition on survey engagement. Key findings: 📉 The more repetitive the survey, the lower the data quality 🤷 The more loops a participant was exposed to, the more 'Don't knows' they gave 🔗 The number word associations given for each brand dropped, as loops increased If you'd like to learn more about our methodology and, more importantly, how you can prevent your participants from switching off, check out our research in the comments 👇 #SurveyDesign #SurveyValidity #DataQuality
Read our full article here - https://bit.ly/3T6gVlS And check out the news release on Research Live - https://bit.ly/4e51rXi
Great article. An engaging, well-designed and device agnostic survey is the start of great data output.
Managing Director at Yonder Data Solutions
2moNice article Peter Flower. I've seen far too many articles on AI and the latest tech in research across the industry, particularly relating data quality. It's nice to see an article focusing on the rigour and robustness of research and something that can drive better surveys and engagement with respondents to improve data.