Walr’s Post

✨Pop Culture in the News - Seizing Opportunities for Broadcast Coverage✨ This month, the announcement of Oasis’ reunion presented a fantastic opportunity, allowing us to leverage research by HotDealsUK and the consumer expertise of podcast host Vix Leyton to achieve nationwide coverage. This was a perfect illustration of how grabbing the opportunities presented by the news agenda isn’t simply a case of monitoring likely news events. In this article, we explore how pop culture moments can gain traction, and how - by thinking creatively - you can make the most of them. #Broadcasting #BroadcastPR #Oasis

Golden Globes land 5-year deal to air on CBS, stream on Paramount+ - https://lnkd.in/gzHPWbHk The Golden Globes and CBS have reached a five-year deal to broadcast the annual award show and stream it live on Paramount+, it was announced Monday. The new agreement, which begins with January's telecast, gives the Globes a new broadcast home following years of turmoil. The Globes had long resided at NBC before scandal enveloped the organization behind the awards, leading NBC to give them up. CBS stepped in to air the 81st Golden Globes in January, and was rewarded with a ratings boost. The telecast pulled in an average of 9.4 million viewers, up about 50% from 2023, when NBC moved the Globes to a Tuesday. “CBS’ collaboration with the Globes for this year’s broadcast was a big win for both of us and established strong momentum for awards shows in 2024,” said George Cheeks, president and chief executive of CBS, in a statement. “The Globes is a one-of a-kind live event that adds another marquee special and valuable promotional platform to CBS’ annual calendar.” Though host Jo Koy drew bad reviews, a ceremony that featured Hollywood stars as well as Taylor Swift helped stabilize a Golden Globes that for a time was teetering on the brink. After The Los Angeles Times reported that the Hollywood Foreign Press Association had no Black members, Hollywood boycotted the organization and the 2022 Globes were booted off the air. The HFPA has since been dissolved. The Globes were acquired by Eldridge Industries and Dick Clark Productions, which Penske Media owns, and turned into a for-profit venture. “CBS stepped up for the Globes during a very challenging time, and inherently understood its value, while having the foresight, imagination and conviction to bring this iconic show to its many platforms," Jay Penske, chief executive of Penske Media, said in a statement. Terms of the deal were not disclosed. © Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission. Source

Hi all Interesting reading on targeting marketing channels .

Golden Globes land 5-year deal to air on CBS, stream on Paramount+ - https://lnkd.in/gzHPWbHk The Golden Globes and CBS have reached a five-year deal to broadcast the annual award show and stream it live on Paramount+, it was announced Monday. The new agreement, which begins with January's telecast, gives the Globes a new broadcast home following years of turmoil. The Globes had long resided at NBC before scandal enveloped the organization behind the awards, leading NBC to give them up. CBS stepped in to air the 81st Golden Globes in January, and was rewarded with a ratings boost. The telecast pulled in an average of 9.4 million viewers, up about 50% from 2023, when NBC moved the Globes to a Tuesday. “CBS’ collaboration with the Globes for this year’s broadcast was a big win for both of us and established strong momentum for awards shows in 2024,” said George Cheeks, president and chief executive of CBS, in a statement. “The Globes is a one-of a-kind live event that adds another marquee special and valuable promotional platform to CBS’ annual calendar.” Though host Jo Koy drew bad reviews, a ceremony that featured Hollywood stars as well as Taylor Swift helped stabilize a Golden Globes that for a time was teetering on the brink. After The Los Angeles Times reported that the Hollywood Foreign Press Association had no Black members, Hollywood boycotted the organization and the 2022 Globes were booted off the air. The HFPA has since been dissolved. The Globes were acquired by Eldridge Industries and Dick Clark Productions, which Penske Media owns, and turned into a for-profit venture. “CBS stepped up for the Globes during a very challenging time, and inherently understood its value, while having the foresight, imagination and conviction to bring this iconic show to its many platforms," Jay Penske, chief executive of Penske Media, said in a statement. Terms of the deal were not disclosed. © Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission. Source

Today is World Radio Day!   To celebrate, Radiocentre is highlighting seven strong reasons why radio rocks at building brands.    So, dive in and discover why radio is such a powerful medium: https://lnkd.in/eFzB8r-f

Armed with knowledge and tenacity, Tuks FM 107.2 station manager, Lwazi Mpofu, immersed himself in the industry to rise to the top of his game – garnering valuable, inspiring insights to share with media aspirants. He writes, "As I reflect on my journey within the mainstream media industry, I am compelled to share the challenges, motivations, and triumphs that have defined my path. The journey is marked by resilience, self-discovery, and an unwavering commitment to my passion for media." #media #broadcasting #radio #mediainsights

THE DIFFERENTIATORS: If you are not putting a premium on EXCLUSIVE ENTERPRISE CONTENT, then you should turn off the lights and head home. What are the DIFFERENTIATORS in your news coverage, what REASONS are you giving for people to choose YOU, and with so many options, WHY should they. If you can't answer these questions, then it's time for a heart to heart. The differentiators are EVERYTHING- and they better be more than just a slogan. They become the reason you stand out. They become the basis for your mission. They become the FABRIC of who you are as a team. They can be different from organization to organization, but they better be there. #nexstarnation #broadcast #digital #journalism #community

Great insight into growing your audience

I can honestly say that my love for what I do fuels my daily motivation. Drumming up publicity across international audiences is not just a job for me; it’s a passion that comes with its own set of challenges and rewards. It requires immense dedication—time and effort are essential, but understanding the nuances of the industry, building networks, and cultivating connections are what truly make the difference. Each successful campaign is a testament to the hard work behind the scenes, and I cherish every moment of it. My recent interview with The Breeze Auckland 93.4 FM show, featuring Hollywood’s Nicole Eggert is another testament to incredible workmanship and delivering results. Not only did we tap into their impressive national audience listenership of 622,000, but we also amplified the IPC Global efforts, even further creating a ripple effect that drives attention to the latest "Baywatch" documentary available on Hulu and Disney+ this side of the world. Think about it: combining our reach through IPC, the show's listenership, and the iconic appeal of "Baywatch" reach opens up incredible reach. Forget about numbers; just think of all those lives and sparking conversations on a global scale we are doing If you are wanting to learn from the best then you have to be around the best! Join me in Los Angeles April 2025 where I am running a 5 day mastermind retreat which includes teaching you all about doing you own Publicity. glennmarsden.com #publicity #network #results #publicrelations

Great session yesterday with BBC big cheese Anna Tatton-Brown. Anna is one of four Deputy Editors who oversee BBC News Channel - that's what the corporation now calls its rolling news platform, since News 24 and BBC World merged about a year ago. Some of Anna's main points included: - the BBC's biggest challenges are declining engagement with news, levels of trust falling and financial cutbacks - cross multi platforming is paying dividends. That means you can add visuals to a podcast, then put it on TV. It appeals to a broad audience. - the BBC's focus has been to engage younger people, who are going to TikTok and Instragram to find their news - but they also need to engage with women. - the channel has a big appetite for expert commentators. Whilst the BBC has its own reporters, experts boost the range of voices used. (The channel receives our Directory of Expert Broadcast Speakers - that's a great way to get on. Contact me for more details) - the news agenda continues to be busy, but there's still an appetite for business and lighter stories too. Feel like you've missed out? Join our mailing list so you hear about our Small Talks (held most months, mainly online) and annual Big Talk. Email me at Keren@shoutcommunications.co.uk. #BBCnews #broadcastPR #BBC #televisionNews #televisionPR #radioPR