WAMU 88.5 reposted this
One of the most important things a brand can do when it's starting out... as it's looking to scale... as it seeks to become a legacy brand... is to build trust with its audience. The best brands know how to listen, build relationships and establish trust. Within organizations, #marketers #CMOs #marketing are on the front lines of that [hard] work. That's why I wanted to share this recent 1A (WAMU 88.5) episode; the participants share some really great insights and expertise for how to build trust, get it back when it's lost and address the current crisis. https://lnkd.in/dMFDXTYd