WELL, IT'S FRIDAY!
Here are three things that have caught my attention this week.
1️⃣ Sweet Meets Sour! 🥒🎉
In honour of National Pickle Month, Kraft Heinz's Claussen pickle brand and Baked by Melissa cupcakes have teamed up to bring us the Pickle Cupcake!
Available in six-packs at Baked by Melissa stores this is a rather strange flavour twist but the sweet and sour combo could be a huge success. The dill pickle-infused cake is topped with pickle buttercream icing and red and white sprinkles. This collaboration continues the trend of pickle-flavoured innovations, following Claussen's pickle-flavored sparkling wine cocktail and Heinz's pickle-infused ketchup along with boba, fragrance, goldfish crackers... the list is extensive.
2️⃣ Wake Up with Doritos Coffee! 🚀☕️
PepsiCo-owned Doritos has launched a bold new flavour, Doritos Coffee, exclusively in Australia. While they’re not available in stores, lucky winners can taste this crispy coffee delight through daily Instagram giveaways. Could this be the perfect solution for the 3pm slump? I wonder if it will provide a caffeine boost or just the taste? This is just one of the many unexpected combos hitting the shelves in 2025, it’s clear we’re craving the weird and wonderful when it comes to flavour experiences!
3️⃣ Strawberry Noods 🍓 🍜
We already know the noodles market is booming, with a global market hitting £60 billion in sales. In Britain alone, one pot of noodles is eaten every minute (according to Pot Noodles). But the real excitement lies in the innovation happening in this space, and flavours are popping off! Last week we had S'mores and now Paldo has introduced a game-changer: the 'Strawberry Bibimmyeon' as part of its Spring Edition. This unique product features a 5g packet of ramyeon powder infused with strawberry aroma. The concept originated from their April Fools’ Day campaign last year, the 'Strawberry Bibim Myun,' but they have made our dreams a reality! Could sweet/dessert noodles be a new space for brands to play in?
And that's it for this week folks!
President at Lamesa Delinting Co.
2moCan't wait!