As a devoted KPOP fan for a decade, the recent collaboration between Louis Vuitton and the rising idol group, RIIZE, has captured my attention. The selection of such a young group—averaging just 21.4 years old, with a mere three months in the industry—is unprecedented in KPOP history. Louis Vuitton's strategic move to appoint RIIZE as House Ambassadors appears to be a well-calculated decision, aligning seamlessly with the youthful aesthetic of Louis Vuitton's current designs. This choice signifies Louis Vuitton's keen focus on the burgeoning young Asian consumer demographic. While cheering for these talented artists to be recognised, I can't help but sweat LV's decision. Because in the three short months since RIIZE’s debut, there has been a lot of controversy surrounding. While in the context of Western culture these implications are insignificant, in Asian culture these events are not trivial. However, as the Chinese saying goes, “Wealth is obtained from taking risks (富贵险中求),” it could be argued that these controversies might bring Louis Vuitton exposure and discussion, boosting its brand attention and consumer interaction. It’s a daring branding strategy, and I’m intrigued to witness how both the Asian consumer base and Louis Vuitton respond. The fashion and entertainment industries are dynamic, and this move reflects a strategic alignment with current market trends. I look forward to observing the outcomes of this collaboration and Louis Vuitton's subsequent steps. #LouisVuitton #RIIZE #LuxuryMarketing
