Waqar Ahmed Zubairi’s Post

A colon can completely change a LinkedIn post. For example: We’re really thrilled with Jane’s performance. Vs We’re really thrilled with Jane’s Colon.

This is incredible! Elon Musk & the SpaceX Team just made history as Super Heavy booster rocket successfully returned to the same tower it launched from 😳 To put this into perspective, this means that the SpaceX team was able to catch a flying rocket that weighs 150,000kg with a pair of mechanized arms. Think of a machine version of chopsticks 🤯 This is the pinnacle of engineering and one of the most mind-blowing human feats of all time. "Big step towards making life multiplanetary was made today" - Elon Musk Fascinating times. P.S. for more great stuff, check out 🔔linas.substack.com🔔, it's the only newsletter you need for all things when Finance meets Technology. For founders, builders, and leaders.

Quite possibly the most unhinged Linkedin update I've ever seen. Former co-CEO of FTX heads to federal prison today to serve 7.5 years. But not before he drops this banger on social.

These are 10 things I wish I knew when starting in sales. Pt 1. In no particular order. 1. 𝗜𝘁'𝘀 𝗻𝗼𝘁 𝗮 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗴𝗮𝗺𝗲. - You will be told this by amatuer sales folk who have no concept of control. The lottery is a numbers game, why? - you have no control. Control means of your: • feelings • reactions • communication • behaviours • process • attitude 2. 𝗣𝗘𝗢𝗣𝗟𝗘 𝗗𝗢𝗡'𝗧 𝗕𝗨𝗬 𝗣𝗘𝗢𝗣𝗟𝗘 - again, another BS line told by folk in sales who can't actually explain why they sell. People buy people LIKE THEM. What this means, and I wish I had done this, is take a personality test. Figure out what your personality type is. Then, if you have the ability, find a sales function where you are selling to people LIKE YOU. Take DISC profiling. If you're a D then look for sales selling to CEOs/MDs/ Busines Owners. If your an S I'd go into recruitment. If you're a C - look at engineering, law, accountancy. Seriously- the "he's a natural saleman" you meet - by chance fell into a sector selling to folk like themselves. You don't have to chance this, you can design it! 3. 𝗬𝗼𝘂 𝗵𝗮𝘃𝗲 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆. I am not kidding, You don't need a degree - but you'd be best to spend your time reading books on why people behave, act and respond they way they do. Selling is a complex (but masterable) game of human behaviour. Ditch the "sales books" - they all spout the same dated sh*te. 4. 𝗬𝗼𝘂 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗯𝗲 𝗮𝗻 𝗮𝗰𝘁𝗼𝗿. I get emails all the time complimenting me. The main comment is "How do you get your tone so spot on?"        I pretended (acted) until it became my communication style. I would act like I was a ball breaking CEO, successful and a 10 outta 10 in self esteem (when I wasn't) I then toned it down, to be a self assured, comfortable in my skin, assertive but nurturing kinda guy.        Eventually what starts of as an act becomes your style. This is why knowing your personality is important.     5. 𝗬𝗼𝘂 𝗡𝗘𝗘𝗗 𝗮 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲. Selling is not winging it. It's not great presentation skills. It's not just do this a lot and it'll work. Yes, anything done, even something bad, will work when done in volume. A broken clock is correct twice a day. Not by design though.        Structure requires you being in control. It means you determine the journey. Most sales people follow the prospects buying process.        NO. You're not there to learn how to sell to them - they're there to learn how to buy from you.        Sales folk hate structure and and control because it means accountablilty. Losing on price means "not my fault Guv'" as opposed to - I screwed up.        Want the next 5 tips?        Then say so in the comments. A new tip for evey 20 YES's tomorrow.        𝟲. 𝘽𝙪𝙮 𝙢𝙮 𝙎𝙩𝙪𝙛𝙛 𝙩𝙤𝙤!        #makesalesmengreatagain

This is creepy as hell for a lot of people. Sales reps are using web visit de-anonymization software wrong. The fact that somebody is on your website should NOT be the reason for you reaching out. This only works if you are selling website visitor ID software. This should simply be a signal to your sales team that there MIGHT be interest and allows you to prioritize accounts accordingly. It is now up to the rep to build a compelling reason (ideally based on research and other signals) for reaching out. There are now over 150 vendors that de-anonymize visitors. Nobody really tells you how to execute this play properly and what messaging to use. I will be doing just that for you tomorrow on LinkedIn Live at 11am PT / 2pm ET. Here it is: https://lnkd.in/eqm6bzn4

I’ll probably get cancelled for this — but you can't be afraid to look a rep in the eye and tell them they're not working hard enough. If a rep has double the close rate, great. Work 9 to 5. It pays to be efficient. 𝐁𝐮𝐭 𝐢𝐟 𝐲𝐨𝐮'𝐫𝐞 𝐧𝐨𝐭 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠, 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐰𝐨𝐫𝐤 *𝐡𝐚𝐫𝐝* 𝐮𝐧𝐭𝐢𝐥 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐰𝐨𝐫𝐤 *𝐬𝐦𝐚𝐫𝐭* You need 2x the cold calls to book the same number of meetings. You need 2x the meetings to win the same number of deals. 𝐘𝐨𝐮 𝐰𝐨𝐫𝐤 𝐮𝐧𝐭𝐢𝐥 𝐭𝐡𝐞 𝐣𝐨𝐛 𝐢𝐬 𝐝𝐨𝐧𝐞. That means you might have to make a outcome commitment to yourself. "I'm not going to leave until __________" "I'm not going to leave until I sequence 25 accounts" "I'm not going to leave until I prep my 50 calls for tomorrow" "I'm not going to leave until I schedule my 100 emails for tomorrow" Yesterday for example, I promised myself that I'd finish our cold calling course landing page before I closed my laptop. I am a sucky landing page builder. I did not close my laptop until 12am. That's what needed to be done. 𝐏𝐮𝐭 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐨𝐧 𝐭𝐡𝐞 𝐬𝐡𝐨𝐭 𝐜𝐥𝐨𝐜𝐤 𝐚𝐧𝐝 𝐟𝐨𝐫𝐜𝐞 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐭𝐨 𝐠𝐞𝐭 𝐬𝐦𝐚𝐫𝐭. There are going to be a million people who whine about "hustle culture blah blah I want to work 10-4 and drink free lattes during my 90 minute lunch" But sales is a math equation. Output = Volume x Conversion If your conversion sucks, YOU NEED VOLUME. *** So if you're a sucky rep today, that's okay. That's how I started and that's how everyone starts. Work hard until you're no longer sucky :) #sales

The Department of Defense in the United States was originally called the Department of War. Propaganda was changed to Public Relations to make it sound less manipulative. Non-white, European civilians being killed during military operations was softened to Collateral Damage. Indiscriminate bombing campaigns have been replaced by supposedly highly targeted "airstrikes". Palestinian or Lebanese civilians aren't killed, they’re labeled as "human shields," dehumanizing the victims, minimizing international outrage, and framing their deaths as a tactical necessity. Language shapes perception. Don’t be fooled.