WARC’s Post

The Future of Strategy Webinar is here 🛰️ Are you sure you're always focused on the big picture as a #strategist? Specialist roles are important. However, strategy's different 'flavours' can be problematic if the teams are not connected to the clients' broader brand and business #goals. Join us on Tuesday, 29th October, 11 am EDT / 3 pm GMT, for this #webinar featuring WARC's Lena Roland and Suzanne Powers, founder of PowersCreativity. Learn why strategists should be in service of the 'big ambition' and how this can close the client-strategy disconnect. One not to miss 👀 Save your spot here 👉 https://loom.ly/HK_WP-w

AIMX SG, hosted by Singapore Week of Innovation and Technology (SWITCH) 2024, will return this October. 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗹𝗶𝗺𝗲𝗻𝘁𝗮𝗿𝘆 𝗽𝗮𝘀𝘀 𝗵𝗲𝗿𝗲 👉 https://bit.ly/AIMX2024REG AIMX 2024 @ SWITCH is set to be an exciting event for #AI enthusiasts, professionals, and academics. The three-day event will offer a platform for discussions on AI from multiple perspectives. Whether you're an academic, #data scientist, #engineer, #business leader or simply curious about AI, there's something for everyone. 📅 28 to 30 October 2024 (Halls A to C) 📌 Sands Expo and Convention Centre 🕘 9 am to 6 pm #WARC #ArtificialIntelligence #AI #AIMXSG #AIMX2024

Jury named for The WARC Awards #Europe 2025 🙌 It's time to celebrate our esteemed jury from Europe, who will judge the regional European competition. Jury chair Christoffer Rönnblad, Chief Marketing Officer, McDonald's Nordics, said: “As a WARC Grand Prix winner for 2024, I know exactly what it takes to take the top prize and look forward to working with the European jury to choose winners for 2025 that demonstrate how strategic thinking leads to effective impact for brands and business.” The WARC Awards Europe 2025 jury is named as: Christoffer Rönnblad, Chief Marketing Officer, McDonald's Nordics - jury chair Adebola Olomo, CEO, Deefrent Media Agency, Ireland Alina Buzatu, Head of Strategy, Cheil Centrade, Romania Christoph Pietsch, Chief Growth Officer DACH, Publicis Groupe, Germany, Austria and Switzerland Dmitry Z., Head of Strategy and Brand Experience, DDB Prague, Czech Republic Emilie Benoit-Vernay, Director EMEA Partnerships, Shopify, France Jay Richards, CEO, Imagen Insights, United Kingdom Johannes Seidl, Global Head of Advertising Partnerships, Red Bull, Austria Josefien Olij, Senior Director Global Marketing Communications, Royal Philips, Netherlands Nino Gupana, Global Creative Specialist, Our LEGO Agency at the LEGO Group, Denmark Stéphanie Leix, Head of Creative and Media, Kantar, Italy Talitha Rutten, Global Client Partner, Meta, Switzerland Additional judges will be announced soon. The early-bird deadline has now closed, and the second deadline with a fee of €832.50 is November 13th 👉 https://loom.ly/tLaMucc #BoldMindsBoldMoves

Jury named for The WARC Awards #MEA 2025 🙌 The Middle East and Africa's top industry experts will join us to celebrate the region’s best strategic and effective marketing ideas that have driven business growth. Jury chair Nthabi Motsoeneng, Chief Marketing Officer #Africa and Middle East, Pernod-Ricard, Africa and #MiddleEast, said: "Marketing Effectiveness is not an oxymoron! I'm looking forward to the journey and getting to know and learn from fellow judges of the #WARC #Awards 2025! Thank you to WARC for this opportunity. Can’t wait to meet the rest of the crew!" The WARC Awards Middle East and Africa 2025 jury is named as: Nthabi Motsoeneng, Chief Marketing Officer Africa and Middle East, Pernod Ricard, Africa and Middle East - jury chair Andrea Quaye, Marketing Director, The HEINEKEN Company, South Africa Dara Abdul Hadi, Co-Founder and Director of Design, The Brand Company MENA, #Egypt Fabrice-Mozart AMANI, Co-founder & Chief Operations Officer, Waribei, Ivory Coast George Giessen, Head of Brands, MullenLowe MENA, #UAE Manisha Bhatia, Head of Strategy (KSA), IMPACT BBDO, Kingdom of Saudi Arabia and UAE Maurice Igugu, Chief Marketing Officer, Sterling Bank, #Nigeria Serah Mwikali Katusya, CEO and Founder, Belva Digital | WildMango, #Kenya Venus Tawiah, Director of Business and Corporate Communications, Now Available Africa, #Ghana Vuyokazi Henda, Chief Marketing Officer, Spur Corporation, #SouthAfrica Additional judges will be announced soon. The early-bird deadline has now closed, and the second deadline with a fee of €832.50 is November 13th 👉 https://loom.ly/tLaMucc #BoldMindsBoldMoves

Jury named for The WARC Awards #Asia #Pacific 2025 🙌 The first regional panel is here. We are so happy to announce APAC's top industry experts, who will judge rigorously and consistently, guided by the universal frameworks of the Creative Effectiveness and the B2B Effectiveness Ladders. Jury chair Matt Che, Chief Marketing Officer, Budweiser, #APAC, said: “The WARC Awards have a long history in APAC, which is the only region to be awarded two WARC Grands Prix in 2024. So, I'm excited and looking forward to reviewing the 2025 entrants and meeting with the team of experts who will come together to select the winners!” The WARC Awards Asia-Pacific 2025 jury is named as: Matt Che, Chief Marketing Officer, Budweiser Brewing Company APAC, APAC - jury chair Abhimanyu Khedkar Managing Partner, Leo Burnett, #India Ada Almendras-Lazaro, Marketing Director, McDonald's Philippines (Golden Arches Development Corporation), #Philippines Allen Cai, Chief Marketing Officer, Kraft Heinz, Mainland #China Brent Smart, Chief Marketing Officer, Telstra, #Australia Cindy Eliza Vaz, Chief Digital Officer, IPG Mediabrands, #Malaysia Erica Kerner, Managing Director, Global Head of Brand Partnerships & Events, Standard Chartered, #Singapore Hajime Yakushiji, Creative Director, dentsu Japan, #Japan Jolene D'Souza, Group Strategy Director, Special New Zealand, New Zealand Nikhil Rao, Chief Marketing Officer, Mars Wrigley, India Ruby Sudoyo, Chief Strategy Officer, Ogilvy, Indonesia Venus Teoh Kim Wei, EVP Marketing, Suntory PepsiCo Vietnam Beverage, #Vietnam The early-bird deadline has now closed, and the second deadline with a fee of €832.50 is November 13th 👉 https://loom.ly/tLaMucc #BoldMindsBoldMoves

It’s proven that creativity drives growth. The problem is that creative capabilities are limited and limiting. 37% of marketers say their business can’t deliver ground-breaking ideas, and many marketers say their business is creatively ambitious but know they can’t produce great creativity. So, how do you bridge the gap? To help you answer this question, we are excited to invite you to our webinar, hosted in collaboration with industry experts from LIONS and Contagious. Join: 🎤 Imaad Ahmed, Head of Advisory, WARC 🎤 James Womersley, Advisory Director, Contagious 🎤 Annie Smith, Advisory Director, LIONS Advisory Register now 👉 https://loom.ly/_yJmHeE #BoldMindsBoldMoves

B2B marketers, here’s a shocking stat: brand and demand efforts are misaligned, with just a 4% overlap 😱 That’s a massive miss that needs to be fixed. Aligning your brand and demand investment, audiences and KPIs, and creative/content platforms can lead to a powerfully connected strategy that significantly boosts your brand strength, demand strength and ROI. Our latest report, in partnership with Stein IAS and LinkedIn, introduces a new Brand-to-Demand Experience (BDX) framework laying the path to unified B2D marketing. Interested? Read more 👉 https://loom.ly/x2qk44Y #MakeitWARC #MediaEffectiveness

The early-bird deadline for the WARC Awards 2025 is TOMORROW, 16 October. Our Awards Lead, John Bizzell, has some hints and tips picked up in the jury room for this year’s Creative Effectiveness Lions for you: 💙 Be honest about what you learnt, good and bad 💙 Tell an interesting story; don’t be boring 💙 Don’t rely on your case film; captivate with a killer chart (Dr Grace Kite shows you how here 👉 https://lnkd.in/eeGGYexA) Last chance to take advantage of the early-bird fee 👉 https://lnkd.in/e2488hzE #BoldMindsBoldMoves

What do you have to do to win? Our Awards Lead, John Bizzell, has been busy gathering the absolute top tips from #WARC #Awards alumni. The early-bird deadline closes this week - October 16th. Get your entries in to take advantage of the early-bird fee 🐣 Check out our video, then download the entry pack (or enter now) to be in with a chance to be a Grand Prix winner in 2025 👉 https://loom.ly/tLaMucc Thank you Gautam Ramdurai, Tanja Grubner, and Yusuf Chuku 💙