WARC’s Post

📈 Unlock the Power of Consumer Insights to Drive Success! In today's competitive business landscape, understanding consumer behavior is key. Companies that focus on consumer insights consistently outperform their competitors in innovation, customer loyalty, and market adaptability. 💡 Key Benefits: - Innovation: Market-oriented firms excel in developing breakthrough products and services by prioritizing consumer needs. - Loyalty: Personalized experiences, driven by consumer insights, significantly enhance customer retention. - Agility: Real-time consumer data allows for quick adaptation to market changes, ensuring sustained leadership. 🌟 Lead the market by understanding your customers deeply and meeting their needs precisely. 👉 Take the next step. https://lnkd.in/g6CHgQY3 to leverage consumer insights for your success! #ConsumerInsights #MarketInnovation #CustomerLoyalty #BusinessStrategy Apple Nike Unilever

86% of consumers believe CPG companies are missing the mark. Here's why 👇 The CPG Market-Approach Evolution 1. Sales-centric 2. Competitor-centric 3. Advertise-centric 4. Consumer-centric The evolution is not without trauma. Most companies evolve in this way: 1) Focus on sales/ move as many boxes as possible. Reach a plateau. Think product is a problem. 2) Me too Innovating: a new mantra, copy competitors for better commercial potential (!). Still not satisfied. We have an awareness problem. 3) Nobody knows us! Advertise like crazy, and lower your prices! Profitability gone.... restructure! 4) Maybe we should understand what consumers think and want. Marketing data shows that 86% of consumers feel CPG companies aren't consumer-centric. #marketing #strategy

📈 Unlock the Power of Consumer Insights to Drive Success! In today's competitive business landscape, understanding consumer behavior is key. Companies that focus on consumer insights consistently outperform their competitors in innovation, customer loyalty, and market adaptability. 💡 Key Benefits: - Innovation: Market-oriented firms excel in developing breakthrough products and services by prioritizing consumer needs. - Loyalty: Personalized experiences, driven by consumer insights, significantly enhance customer retention. - Agility: Real-time consumer data allows for quick adaptation to market changes, ensuring sustained leadership. 🌟 Lead the market by understanding your customers deeply and meeting their needs precisely. 👉 Take the next step. https://lnkd.in/gdh4Xy2D to leverage consumer insights for your success! #ConsumerInsights #MarketInnovation #CustomerLoyalty #BusinessStrategy Apple Nike Unilever

📈 Unlock the Power of Consumer Insights for Business Success! In today's competitive landscape, understanding consumer behavior is paramount. Companies leveraging consumer insights consistently outperform competitors in innovation, customer loyalty, and market adaptability. 💡 Key Benefits: - Innovation: Firms focused on consumer needs excel in developing breakthrough products and services. - Loyalty: Personalized experiences, guided by insights, significantly enhance customer retention. - Agility: Real-time data enables quick adaptation to market changes, ensuring sustained leadership. 🌟 Stay ahead by deeply understanding your customers and meeting their needs precisely. Ready to take the next step?👉 https://lnkd.in/gdh4Xy2D to leverage consumer insights for your success! #ConsumerInsights #MarketInnovation #CustomerLoyalty #BusinessStrategy #ConsumerBehavior #MarketResearch #DataDriven #CustomerExperience #InnovationStrategy #BusinessSuccess Apple Nike Unilever

You know that moment when you are vibing with someone on a topic and you look up and nobody has that same expression? That was our presentation today. So, I asked the audience mid-presentation to raise their hand if they had shopped on Temu and by eyeball estimates on the high end, it was 1%. This is a retail conference. This is one of the fastest growing retailers in the US/Europe with estimated sales at $16 billion. This year is set up to be a great year for retail, but my watch-out would be to pay attention to new entrants and what you can learn from them. I would suggest studying: 1) agile #supplychains that drive sustainable business practices 2) #C2M (literally customer to manufacturer) and enables consumers to buy higher quality at lower prices 3) #gamification (make shopping fun again) 4) data collection to make more of the product people are searching for, but can’t find 5) customer service at every moment in the shopping journey to improve conversion rate Please let me know what you learn! I will say my biggest surprise is how many fewer items I purchase as the product recommendation engine/personalization suggests the products that are right for ME which are usually multifaceted. I want to thank Tina Jobes and Philippa Field for your brilliance, support, and patience. True #teamwork😊 Coresight Research Publicis Groupe National Retail Federation

📈 Unlock the Power of Consumer Insights for Business Success! In today's competitive landscape, understanding consumer behavior is paramount. Companies leveraging consumer insights consistently outperform competitors in innovation, customer loyalty, and market adaptability. 💡 Key Benefits: - Innovation: Firms focused on consumer needs excel in developing breakthrough products and services. - Loyalty: Personalized experiences, guided by insights, significantly enhance customer retention. - Agility: Real-time data enables quick adaptation to market changes, ensuring sustained leadership. 🌟 Stay ahead by deeply understanding your customers and meeting their needs precisely. Ready to take the next step?👉 https://lnkd.in/g6CHgQY3 to leverage consumer insights for your success! #ConsumerInsights #MarketInnovation #CustomerLoyalty #BusinessStrategy #ConsumerBehavior #MarketResearch #DataDriven #CustomerExperience #InnovationStrategy #BusinessSuccess Apple Nike Unilever

Can't believe it's real, but here we are! In 2022, I had this idea to start a company that's main focus was to help CPG brands boost their retail sales velocity using digital. A Retail Sales Velocity Accelerator, if you will. Fast forward to 2023, Celerity Group was born, ready to tackle that mission head-on. Now, let's take a moment and recognize the remarkable victories our team achieved for our clients in our inaugural year: 💰 Pulled in $5.2 million in revenue 📦 Sold a whopping 1,001,429 units online 👁🗨 Made a splash with 328 million brand impressions 🔗 Generated 1.9 million clicks And the cherry on top? We brought in our first two team members! Let's not forget to celebrate these wins—it's all about the journey, right? Huge shoutout to the Celerity team for making 2023 unforgettable. Here's to more wins ahead! 🚀🎉 #cpgindustry #cpgmarketing #foodandbeverageindustry #retailmedia #digitalretail

In 2024, we can expect an unprecedented surge in the digital experience platform landscape, shaping how businesses engage with their customers. Hear more from the Managing Director, Tag APAC, who will shed light on Marketing predictions for 2024.

Still time to sign up! In 2023, @BASES introduced Innovation Vitality, shifting from the traditional "Success vs Failure" binary model: • Metrics for Innovation Performance differ between Retailers vs Manufacturers vs Investors/Analysts • For manufacturers, metrics differ between brands, categories, and across geographies. • Varying types of innovations play different strategic roles ("big bets" vs "quick hits") Vitality emphasizes understanding long-term sales growth into Year Two and beyond (excluding planned short-term LTOs). This well-received framework enabled clients with: - Strategic review of innovation strategies. - Bolster retailer selling stories. - Evaluate organizational decision criteria, resource allocation and stage gate processes. The 2024 refresh, set for webinar broadcast on July 23rd, includes more categories, more countries, a 3-year view and inclusion of Private Label insights. https://lnkd.in/eMZXErBa

What's required to be a winner in today's retail landscape? Two words: Consumer led. The 2024 World Retail Congress in Paris was a gathering of global #retail leaders focused on “High Performance Retail.” The event featured discussions on the perseverance, passion, and commitment needed to excel in the retail industry. The consensus was clear: being consumer-led is paramount.🏆 Retailers must embrace customization and personalization, adapting to the evolving consumer who values brand purpose and sustainability. The congress highlighted the importance of “PersonalAIzation,” using #AI to tailor experiences, and “Emotioneering,” crafting emotionally rewarding experiences. Examples included SEPHORA’s growth through technology and customer engagement, and Crate and Barrel DesignDesk service driving significant revenue. Despite economic and geopolitical challenges, high-performance retailers, likened to elite athletes, focus on creativity and technology to meet consumer demands, placing the consumer at the forefront of their success. 📈 Check out the article below to learn more about the event's highlights: https://lnkd.in/gEbWY649