[Reading time: 1.40 min] 🔍 We are used to see Rolex as one of the main sponsors of the Formula 1 circus, but things could change quite quickly. Indeed, after 11 years as global partner and official timekeeper, rumours state that Rolex could end its partnership with F1 at the end of the current season to focus its attentions to other sponsorships programs and projects. Such news is unexpected if we consider that popularity gained by F1 in the last few years and the incredible exposure to a worldwide audience guaranteed to the sponsors, however Rolex never takes mindless decisions and there are for sure important reasons behind it. On the other hand, LVMH group should replace Rolex as global partner and official timekeeper by sponsoring F1 with the astronomical lumpsum of 150 million $ per year, tripling the previous sponsorship provided by the crowned brand. Even if it is still not known which of the watch brands within LVMH universe will take the main sponsorship title, rumours push towards TAG Heuer since its partnership with Red Bull team should end as well in 2024 and it shows a strong bond and history with motorsport. Which brand owned by LVMH you’d like to see in the next F1 season? Bulgari, TAG Heuer, Zenith, Louis Vuitton or Hublot? www.watchype.com
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🔴 NEWS: Rolex will cede its Formula 1 sponsorship to LVMH Group after 11 years as the sports Global Partner and Official Timepiece. Formula 1 and Rolex signed their agreement in 2013. The contract valued at tens of millions of dollars annually. Now LVMH takes over as the official chronometer next season, beginning in January. The new annual contract is reportedly worth $150 million, sources report. There is no official reasoning from Rolex‘s side, since it’s a rumour reported by sources in Geneva. But it could be due to contracting party in form of LVMH, which has a financial wherewithal of $86 billion euros in yearly revenue. That is difficult to match, even for Rolex. ⬇️ What do you think? #F1 #Formula1 #RolexF1 #Rolex #LVMH #BritishGP #FIA #Silverstone #F1Race #F12024 #Race #Racing #Racer #GrandPrix #GP #F1Tech #Official #Car #RaceCar #News #Update #F1Racing #Motorsport #RacingUpdate
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💡 Creative Director @Mindblow Agency & @themerch.studio | Author, marketeer and podcast enthusiast 🎯
Brand positioning 101. Why does Rolex avoid football at all costs? 👇 ... Rolex sponsors sports like tennis, golf, yachting, equestrian events, and Formula 1, aiming at people who can buy their luxury watches. These sports match Rolex's image of exclusivity and prestige, unlike more common sports like football. Events like Wimbledon and the Monaco Grand Prix reflect the luxury and tradition of Rolex. Individual sports provide more chances for Rolex to showcase their watches, especially during awards and ceremonies. This approach strengthens Rolex's luxury image, appealing to its target audience clearly and effectively. --- #rolex #branding #strategy #marketing
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Branding Agency Founder at #StobovaBrand. Experienced Brand Strategist and Consultant. I help entrepreneurs turn their passion into successful business
I recently came across an intriguing article discussing Rolex potentially exiting F1 sponsorship and LVMH stepping in to take the helm. This development is not just a shift in sponsorship but a significant milestone in the evolving strategies of luxury brands. 🚘 ⌚ The article: https://lnkd.in/gwSDpffj As someone who specializes in luxury brands' marketing activities in sports, I find this move by LVMH fascinating and somewhat expected. My thesis and several research papers on the strategies and technologies of luxury brands' celebrity marketing in the context of major sporting events have long predicted this trajectory. LVMH’s desire to establish a monopoly in the sponsorship of elite sports is a logical next step in solidifying their dominance and enhancing their brand prestige. This marks a new chapter in the history of luxury brand sponsorship strategies. The luxury market is increasingly competitive, and aligning with prestigious events like F1 offers unparalleled exposure and association with excellence and innovation. Frederic Arnault, as the new CEO of TAG Heuer, has been instrumental in driving this vision forward. His emphasis on innovation aligns perfectly with this strategic pivot. Under his leadership, TAG Heuer and LVMH are not just maintaining their legacy but are also pioneering new ways to connect with their elite customer base. What are your thoughts on this shift? How do you see the future of luxury brand sponsorship evolving? #LuxuryBrands #Sponsorship #MarketingStrategy #LVMH #FredericArnault #TAGHeuer #Innovation #F1 #BrandManagement #BrandStrategy #SportSponsorship #Rolex
News Rolex Could Exit F1 Sponsorship, LVMH to Take the Helm
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🕒⏩ Time's Up, Rolex! ⏪⌛️ No more racing for the Crown in Formula One. Rumors have that LVMH is set to replace Rolex as the official timepiece. The deal is worth US$150 million per year starting in 2025. As a huge F1 and Ferrari fan, I have mixed feelings. Rolex has been synonymous with F1 since 2013. I wonder why Rolex is leaving and what this means for the sport. LVMH owns luxury brands like Hublot and Tag Heuer. Tag Heuer will likely take on the new sponsorship due to its ties with Red Bull and the Indianapolis 500. Hublot has also partnered with Williams and Ferrari in the past. This partnership could place Tag Heuer closer to becoming the official timepiece of motorsport’s ‘Triple Crown.’ Some sources have remained tight-lipped about the partnership. LVMH's entry is set to shake things up in F1. Things are changing, but Sainz still does not have a seat for next year. Let's hope Carlos Sainz finds a seat next season – maybe we can help him with that! 😂 As we gear up for the 2025 season, the anticipation is building. Whether Tag Heuer or Hublot, this deal promises to bring new excitement and prestige to F1. Let’s buckle up and get ready for an exhilarating ride! 🚀🏁 PS: Changes Scuderia Ferrari changes. Please change your strategy, too.🥹 #FormulaOne #LVMH #Rolex #TagHeuer #Hublot #Ferrari #Motorsport #F1
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Helping Brands Achieve Real Returns | Co-founder @ Real Return Marketing | Expert in Google PPC, TikTok & Facebook Ads | Scaling E-commerce Brands & Generating Quality Leads
Rolex & F1 over❓ Last week I was posting about how iconic the brand partnership was at Silverstone. And just my luck, it’s now come out that Rolex is splitting from F1... LVMH has stepped in with a $150M investment in TAG Heuer. So why the change? To me itt comes down to 3 things: 1. Strategic Shifts ↳ Rolex might be eyeing new markets where luxury and exclusivity align more closely with their brand. Expect to see them in high-end events with a lot of heritage and luxury. 2. TAG Heuer's Perfect Fit ↳ TAG Heuer, has it own motorsport legacy and younger audience. This could foster some appeal with F1’s innovative image. 3. Fresh Opportunities ↳ This shift opens doors for new storytelling and content strategies. TAG's association with Red Bull Racing and Monaco GP will make some noise. Change is the only constant in marketing ↓ Where do you think you might see Rolex next? #ppc #marketing #leadgeneration
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Senior Vice President Global Brand Strategy and Marketing | Exec-Level Brand Builder for Fashion & Luxury Brands
There are many things to like about the KITH, TAG Heuer & Red Bull Racing & Red Bull Technology tie-up: the relevant launch context (Miami GP), TAG Heuer's ability and desire to leverage its archive in smart ways, to connect to niche audiences, and Kith's boldness in playing with Tag's heritage through its marks and iconography. What really elevates all of this, though, is attention to detail. The exceptional art direction across various channels is the spine of this partnership. Allowing all other elements to really shine. The inclusion of Verstappen in the campaign demonstrates the potential of F1 drivers when they're given compelling ideas by brands. And it's collectability partnership is enhanced by the unique naming structure and color combinations of the watches. (Kith Hawaii certainly reminds me of a certain brand...) By associating each Kith store with a specific watch, the partnership not only drives resale value but also fosters a 'gotta catch 'em all' sentiment among collectors, effectively conveying the spirit of each city and store. Simply put, it's a fantastic example of fully joined-up thinking for a marketing launch and a demonstration of what happens when even the smallest details are considered and cared for. https://lnkd.in/eQ68d5JT
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The alliance between sport and luxury represents a fascinating synergy that has evolved over the decades, redefining the boundaries between performance, aesthetics and prestige. This unlikely but harmonious marriage has seduced high-performance enthusiasts and lovers of elegance alike, creating a thriving market that never ceases to reinvent itself. Luxury brands invest heavily in motorsports through strategic partnerships, product co-development and their presence at prestigious events. For example, Rolex is the official timekeeper of Formula 1 and TAG Heuer works with Red Bull Racing. These alliances combine performance, innovation and prestige, reinforcing the image of these brands. These investments are also being made in tennis to reinforce their image of elegance and excellence. Rolex is the timekeeper at Wimbledon, Ralph Lauren provides the outfits for the US Open and Hublot sponsors Novak Djokovic, while Moët & Chandon and Longines are partners of major tournaments and support young talent. The fusion of sport and luxury transcends being a mere trend; it signifies a cultural shift where performance and aesthetics merge to craft unique and unforgettable experiences. This synergy persistently captivates and inspires, presenting endless future possibilities. #Luxury #Advisory
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