Water & Music’s Post

⚖️ 𝗗𝗶𝘃𝗲𝗿𝗴𝗶𝗻𝗴 𝗶𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲𝘀 Who has leverage in an AI-first industry? In our latest webinar, we outlined how different stakeholders have conflicting interests when it comes to music AI: 🎯 Artists need strong brands and communities early on in their careers, and can benefit from maximizing their own reach and fan engagement. 🎯 Rights holders need to protect their market share and maximize catalog value. 🎯 Developers and founders need the most cost-effective ways to build products people actually want to use. For each of these participants, bending the market in their favor will directly contradict what other stakeholders want. Dive deeper into the emerging power dynamics behind music AI in our latest analysis 👇 #musictech #musicbusiness #musicai #musicindustry #aistrategy

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