Lots of the crusty Golf Club Set on here tell me Scotch Whisky is 'struggling'.
I suppose if you only manage to DOUBLE your profits in a Year, there is some dark corner of Scotland where this would be regarded as hopeless...
The truth is, Scotch Whisky is booming but you do get the odd plonker who is confusing 'sales' with 'value'. They all look to Diageo rather than the other half, who are doing a bit better!
The recent, ludicrously-expensive launch by The Macallan, a couple of week ago, it's already Sold-out, in most places. The owners are a £1 billion turnover concern, on their own, with only 4 or 5 Scotch Whisky brands. There are now THOUSANDS of different Scotch Whisky bottlings, and even some of the tiny, incredibly niche ones pandering to a few hundred people, are £multi-million concerns.
The Campbeltown Scotch, from one of the other Distilleries there, I used to use at tastings, because it was so excellent and cheap, it's now £200 a bottle.
If you're driving, A visit to Campbeltown takes AGES. It's away on a peninsula and it was very economically depressed, after the Scotch Whisky boom ended decades ago and dozens of Distilleries closed. Campbeltown found out that 'trickle down economics' didn’t really work for them. Only a few Distilleries remained, including this fantastic one and now, Campbeltown is on the up. Although it's still amazingly cheap to buy a house in, this will change, as many new Distilleries are planned, as are developments, in existing places.
Nobody knows anything about Campbeltown.
When are we having a Scotch Whisky Tourism Strategy and Budget?
#ScotchWhiskyTruths
Outside Sales Representative for Granite City
6moGreat news! Share that great taste