SaaS Recruiter / Helping SaaS firms hire senior talent from a network of 35k+ SaaS Execs
Hiring great Sales Execs & Leaders in Germany can be a nightmare 😭 Recently, I helped a tech firm hire a Sales Director, DACH. They had been looking for over 6 months. Struggling to find good candidates. I evaluated what they did wrong: The Mistakes: ❌ Posting a job advert ❌ Containing poor content ❌ Waiting 3 weeks to respond ❌ Being late for interview video calls ❌ Using Internal Recruiters in USA to interview ❌ USA recruiters who knew nothing about Germany ❌ Using the same sales pitch for Germany as they used for USA The changes: ✅ First, I created a long list of target companies ✅ And made a list of 200 target people ✅ I dropped them a personal note ✅ And booked short video calls ✅ Explained the German GTM ✅ To show they were serious ✅ And understood DACH ✅ Followed up on time ✅ 3 great candidates ✅ Paid top comp ✅ Filled the role 👏 🔥 To attract the best Execs in Germany, you need to understand Germany! If you need hiring support in Germany, DM me >> “DACH"
As simple as that (obviously not that simple) But tailored approach win it all
Well done, Ben Watkins. May I ask if you track the % that stays at the companies beyond probation period? It looks like you bring in fantastic ideas.
Ben what outbound tool do you use for searching out potential candidates?
Believe me, most points on the mistake list also apply to German companies! 😕
"Innovative approach highlights importance of cultural understanding in recruitment."
Wunderbar Ben 🇩🇪 👏
Director, Delivery & Intelligence
11moOne interesting aspect of sales hiring by US companies is DACH is often the 30-60-90 plan at 2nd/final interview stage. This can be underwhelming for the client, purely because they often don't understand the time frames it takes to ramp up a pipeline there - due to slow and arduous tender and decision making processes and a general risk aversity relative to the US business culture. Especially when working on a first-person-on-the-ground role, this is an area where expectations need to be managed at the briefing stage already.