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Checkout success is the difference between generating revenue and not. Learn how to tweak messaging, flows, and more to bolster your acceptance rates. Download our new guide 👇

Checkout success is the difference between generating revenue and not. Learn how to tweak messaging, flows, and more to bolster your acceptance rates. Download our new guide 👇

Checkout success is the difference between generating revenue and not. Learn how to tweak messaging, flows, and more to bolster your acceptance rates. Download our new guide 👇

"She saw the benefit, not the feature" - What we can learn from Mad Men! I'm rewatching Mad Men and besides being a damn good series, it will make you want to smoke a pack of cigarettes a day and drink old-fashioneds in the morning (but I think that only works if you are Don Draper). Anyway, this scene is interesting because communicating the benefit, not the feature, is something companies still struggle with today. I hear it all the time, "our customers love our feature" or "our differentiator is this feature." But the feature is worthless to the customer if you don't communicate the value or the advantage the feature provides to the client i.e. the benefit If you want to find the benefit you have to ask your customer "why" they like the feature. And often you get an answer that is not the right one. Then you ask "why" again. And then follow up with a "why" again. And then you ask…well, you get the point. Now you are starting to get closer to what the actual benefit is. Finally, you have to get a sense of how important the benefit is for your customer. Because the feature might add value, but if it is not important to the goal your customer is achieving, it's unlikely other customers will pay money for it.

Checkout success is the difference between generating revenue and not. Learn how to tweak messaging, flows, and more to bolster your acceptance rates. Download our new guide below!

Reduce churn more seamlessly with ML. Sometimes taking the easy road really is the best path forward. Get exact stats on how much we can reduce churn for your subscription business by getting in touch with our team of payment experts: https://lnkd.in/gpxaNRe3 ⭐️ Bonus: Some insider tips on reducing churn: https://lnkd.in/gP_n4gRf

Enabling Protect can save merchants and customers time and headaches with easy integration and multiple product protection features.

In our blog, we continue to explore a customer support challenge - a corrupted FAT on an SD memory card. Our veteran support engineer formulated a hypothesis that led to a satisfactory resolution of the issue. Curious about the solution they identified? Read the details in our blog post here: https://hubs.ly/Q02jYy-l0

🎙 Newest version of our Customer Spotlight Series, featuring Zoey Bush and Secure Payment Solutions, Inc! 🎙 Zoey discusses how she replaced her DocuSign account with Under.io. Check it out!

Small conveniences make a huge difference. Did you know that you can enable your customers to make quick one-off payments through our user-friendly Customer Portal? Explore the full range of features available with Financial Cloud’s Customer Portal here: https://lnkd.in/e4ekUUVt #QuickPayments #FinancialCloud #CustomerPortal #CustomerExperience