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Leverage your communications strategy, creative assest and existing budgets to double or tiriple your businesses' growth potential by targeting the bilingual, bicultural Hispanic Audience in the United States. Either through traditional media channels or digital media channels, we can help you develop and execute stellar bilingual campaigns that deliver results. Read more in our blog 👇 https://lnkd.in/g48g92pq #BigBiteMarketers #BilingualMarketing #HispanicAudience #DigitalMarketing #MarketingStrategy #BusinessGrowth #MediaChannels #MarketingCampaigns

Multicultural audiences are a rapidly growing segment, but targeting them can be challenging for those lacking cultural competence. Learn how advertisers can use programmatic media to reach and engage multicultural audiences appropriately. https://bit.ly/3Qcnvq2

The media landscape in 2024 presents unique challenges for brands seeking earned media coverage. With journalists facing overflowing inboxes and reduced resources, it's crucial to approach outreach strategically. Precision targeting, compelling storytelling, and tapping into resonant societal issues can help your brand break through the noise. Building authentic relationships with relevant reporters and demonstrating patience with slower publishing timelines are also key. By adapting to journalists' new realities, brands can still secure impactful media wins in this evolving landscape. #MediaRelations #BrandStorytelling #EarnedMedia

Are you falling for the digital marketing myths? Here's the truth: Targeted traffic that converts is key to success, not just a high volume of visitors. Don't waste resources on unengaged audiences! Contact us now! https://lnkd.in/gQrr9gJZ #digitalmarketingagency #internetmarketingservice #digitalmarketingexpert #OnlinePresenceMatters #DigitalSuccessTips #hashtagbizsolutions #leadgeneration #onlinevisibilitymatters

In the era of deploying #4IR for #Society5.0 in #WorldofWork, don't miss government communicators on how they do it. Lorato Tshenkeng Dr Anele Mdzikwa Government ZA Gauteng Tourism Authority University of Johannesburg SABC Good Governance Africa DKMS Group #SocialMediaSummit4Gov🇿🇦 #PR #PublicSectorCommunications #Communication #DigitalMarketing #SocialMedia #PublicRelations

If your company advertises or communicates via digital channels (it's 2024 - of course it does) then this data is a valuable read. Extensive research from Bain & Company (surveying 5k social media consumers across formats) tells an important story about audience attention. In PR, reach and impressions - the size of your audience - has always been important. But now more than ever, quality of interactions and engagement are starting to become more valuable metrics. #mediaplatforms #audienceattention #PR Image credit: Bain & Company

Are you looking to prove your platform’s ability to reach your client’s target audiences? With Nielsen’s Total Ad Ratings, you can do just that. Whether it is across TV or digital channels, we deliver industry-leading reporting for deduplicated audience reach metrics across both. Is that something that would benefit your clients? Let me know in the comments below! https://bit.ly/3ROvJnS

The UK's digital ad spending is expected to reach £25 billion in 2024, highlighting the growing importance of digital marketing. Businesses must adapt to this trend to stay competitive and reach their target audiences effectively. #DigitalMarketing #AdSpending #UKBusiness #MarketingTrends #2024Projections #BusinessGrowth #DigitalAdvertising

4 concepts that I wish cultural leaders would take on board concerning digital: 1️⃣ Digital Content Strategy is part of Audience Development Strategy today, you can’t do one successfully without the other 2️⃣ How you structure your digital team in the wider organisation matters 3️⃣ Social media is the direct expression of how well aligned your organisation strategy is with your approach to audience development, particularly the development of younger and non-traditional audiences 4️⃣ You are not the authority here – we’re coming to digital content late in the game and the audiences we meet there won’t simply be impressed by our brand name. Read more: https://lnkd.in/eRFyUaM5

Adapting to Fragmented Audiences: The Three Biggest Changes Media Planners Have Made The rise of fragmented audiences has fundamentally transformed the landscape of media planning. This shift has necessitated substantial changes in strategy and execution, demanding greater precision, agility, and innovation from media planners. Here, we delve into the three most significant changes that media planners have had to implement due to the fragmentation of audiences. Check my blog to find out more: #globalmediaplanning #globalmarketing